Browsing by Title
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Kan giver-idealtyper forklare støtte til velgørenhed og understøtte relationsopbygning?Rasmussen, Hans Peter (Frederiksberg, 2013)[More information][Less information]
Abstract: ”Giv-en-ged” er navnet på en kampagne, som Folkekirkens Nødhjælp (FKN) lancerede op mod jul tilbage i 2006. Den er et godt eksempel på, hvordan det at give penge til velgørenhed ikke kun handler om at hjælpe fattige mennesker i nød eller kun om at støtte et godt formål. Kampagnen solgte i 2006 over 50.000 gavekort, og salget via hjemmesiden www.givenged.dk nåede hidtil usete højder herhjemme for onlinehandel. Det medførte blandt andet, at DIBS (online betalingssystem) en enkel dag lukkede ned for salg på hjemmesiden, fordi det høje antal bestillinger blev forvekslet med et hackerangreb, som aktiverede sikkerhedssystem hos DIBS. I alt indbragte kampagnen ti millioner på under en måned, og når man ser bort fra fællesindsamlinger ved tv-shows, er det en af de mest succesfulde indsamlingskampagner herhjemme URI: http://hdl.handle.net/10398/8671 Files in this item: 1
Hans_Peter_Rasmussen.pdf (2.797Mb) -
A study of market research methods and their preceived effectiveness in NPDvan der Hoven, Chris; Michea, Adela; Varnes, Claus Juul; Goffin, Keith (Cranfield, 2013)[More information][Less information]
Abstract: There is a widely held view that a lack of, “…customer understanding,” is one of the main reasons for product failure (Eliashberg et al., 1997, p. 219). This is despite the fact that new product development (NPD) is a crucial business process for many companies. The importance of integrating the voice of the customer (VoC) through market research is well documented (Davis, 1993; Mullins and Sutherland, 1998; Cooper et al., 2002; Flint, 2002; Davilla et al., 2006; Cooper and Edgett, 2008; Cooper and Dreher, 2010; Goffin and Mitchell, 2010). However, not all research methods are well received, for example there are studies that have strongly criticized focus groups, interviews and surveys (e.g. Ulwick, 2002; Goffin et al, 2010; Sandberg, 2002). In particular, a point is made that, “…traditional market research and development approaches proved to be particularly ill-suited to breakthrough products” (Deszca et al, 2010, p613). Therefore, in situations where traditional techniques—interviews and focus groups—are ineffective, the question is which market research techniques are appropriate, particularly for developing breakthrough products? To investigate this, an attempt was made to access the knowledge of market research practitioners from agencies with a reputation for their work on breakthrough NPD. We were surprised to find that this research had not been conducted previously. In order to make it possible for the sample of 24 market research experts identified for this study to share their knowledge, repertory grid technique was used. This psychology based method particularly seeks out tacit knowledge by using indepth interviews. In this case the interviews were conducted with professionals from leading market research agencies in two countries. The resulting data provided two unique insights: they highlighted the attributes of market research methods which made them effective at identifying customers’ needs and they showed how different methods were perceived against these attributes. This article starts with a review of the literature on different methods for conducting market research to identify customer needs. The conclusions from the literature are then used to define the research question. We explain our choice of methodology, including the data collection and analysis approach. Next the key results are presented. Finally, the discussion section identifies the key insights, clarifies the limitations of the research, suggests areas for future research, and draws implications for managers. We conclude that existing research is not aligned with regard to which methods (or combination of methods) are best suited to the various stages of the NPD process. We have set out the challenges and our own intended work in this regard in our section on ‘further research’. Also, the existing literature does not explicitly seek the perceptions of practitioner experts based in market research agencies. This we have started to address, and we acknowledge that further work is required. Although our research in ongoing, it has already yielded the first view of a model of the perceptions of 24 expert market researchers in the UK and Denmark. Based on the explanation of these experts, the model situates a derived set of categories in a manner that reflects the way in which they are inter-linked. We believe that our model begins to deal with the gaps and anomalies in the existing research into VoC methods. URI: http://hdl.handle.net/10398/8747 Files in this item: 1
Adela_Michea.pdf (421.9Kb) -
Trade Unions in the Korean and Malaysian Auto IndustriesWad, Peter (København, 2005)[More information][Less information]
Abstract: The paper aims to address the question whether the dynamic of autoworker unionism in South Korea and Malaysia was conditioned by, and eventually also influenced the globalization processes in the local auto industry? The conclusion is a contextualized "yes", and the core argument is the following: The financial crisis in 1997 was the dramatic peak of financial globalization in East Asia in the 1990s, and it did accelerate the existing trend in Korea towards centralized unionism in the auto industry, while it suspended the trend in the Malaysian auto industry towards decentralized unionism. Although the Korean and Malaysian unions were affected by the financial crisis from different structural and strategic positions, and were exposed to different national policies and corporate strategies of crisis management, the Korean unions and Malaysian unions generally followed, respectively, a more radical and militant and a more pragmatic and moderate strategy. In the global-local perspective we face two paradoxes. The first paradox is that in spite of the difference in union ideology, the outcome in terms of industrial relations (IR) institutions was rather similar in the sense that the auto industry contained a mixture of industrial and enterprise unions and formal or informal federations of these unions, and that collective bargaining was by and large undertaken bilaterally at the enterprise level. This situation was generated by a dynamic, which took the Malaysian system down from a centralized IR system within the low technology assembly industry (the globally subordinated local OEMs) to a rather decentralized IR system within the SOE-MNC controlled industry. The Korean system became more centralized through the confrontations between radical enterprise unions and authoritarian employers and authorities within an auto industry, which over time become much more indigenized, technologically advanced, export-oriented and diversified into multiple auto manufacturers and an under-wood of component suppliers. Yet, in both auto industries the large enterprise unions resisted organizational centralization, which could impede their autonomy. Due to the strength of unions of the market leading firms a breakthrough did happen neither in Korea nor in Malaysia, although the Koreans were a step ahead of the Malaysians having established a federation of metalworkers unions, including the important autoworkers unions. The second paradox is that the radicalism of the Korean autoworker unions was maintained during 1990s globalization of the auto industry, while radicalism was abandoned by the Malaysian autoworker unions in favor of union pragmatism, when the indigenization of the Malaysian auto industry unfolded since the early 1980s and a local auto supplier industry had been formed. This cross-country difference is partly explained by the different position held by the Korean and Malaysian auto companies in the global and local auto value chain. The radicalism and effectiveness of Korean autoworker unions sustained the development of dynamic efficiency among Korean auto manufacturing firms. In the same way, the intra-industry differences in wages and working conditions among auto manufacturing firms and components supplier firms were also related to the stratification of the domestic auto value chain, and this uneven distribution of benefits created obstacles of centralized unionization and collective bargaining. The centralized IR system in Malaysia evolved in an auto industry composed primarily of firms assembling imported CKD kits of components. The inequality of employment conditions between auto manufacturers and component suppliers was a driver of the strategy of centralized unionism and collective bargaining in Korea, while the inequality was not perceived as that significant by the Malaysian industrial union, since they had been dealing with these problems by the early 1990s. Keywords: Globalisation, trade unions, automobile industry, global value chain theory, East Asia, Malaysia, South Korea. URI: http://hdl.handle.net/10398/7410 Files in this item: 1
cdp2005-03wad samlet.pdf (172.8Kb) -
Thompson, Grahame (København, 2008)[More information][Less information]
Abstract: Many formulations of contemporary globalization suggest that citizenship is being radically transformed by processes of transnationalism. And the business world is reacting to this sense of change by firms claiming to be ‘global corporate citizens’. But what exactly does global corporate citizenship mean and what are its implications? In this paper a preliminary response is made to these questions by situating corporate citizenship within the wider framework of constitutional debates about private economic law and the juridicalization of the international sphere more generally. The paper poses the issue of whether there is a quasi-constitutionalization of the international corporate sphere underway and the possible governance consequences of this process. URI: http://hdl.handle.net/10398/7379 Files in this item: 1
wp cbp 2008-50.pdf (136.0Kb) -
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Abstract: Over the past decade, European businesses have accelerated internationalization, expanding within and beyond Europe. I argue that a major driving force behind this push towards global presence is the restructuring of corporate diversification strategies, which in turn is a result of gradual changes in industry structure and the institutional environment in home markets as well as global markets. The strategic change converts diversified conglomerates to global specialists in narrower niche markets. It brings them in direct confrontation with a small number of key competitors operating worldwide. On this stage, key competitive advantages are gained by making best use of resources across the world, and by effective global integration of operations. Hence de-diversification and internationalization are opposite sides of the same coin: globalfocusing. The argument is developed based on inductive case research of the restructuring in two Danish manufacturing enterprises, and a review of overall trends in Danish businesses. On this basis, I analyze the economic and institutional forces driving this process, and suggest propositions for empirical testing. The paper points to consequences of liberalization, and is thus of high relevance for managers and policy makers in countries that are not yet as open as Denmark. URI: http://hdl.handle.net/10398/6536 Files in this item: 1
ceeswp5-2003.pdf (830.2Kb) -
Narula, Rajneesh (København, 2003)[More information][Less information]
Abstract: Abstract: The growth of collaborative activity is greatly influenced by the process of globalisation. This paper focuses on the narrow area of collaborative R&D activity, and takes a ‘macro’ view of the effects of these developments. Globalisation has affected the need of firms to collaborate, in that firms now seek opportunities to cooperate, rather than identify situations where they can achieve majority control. The use of collaboration is particularly acute in capital-intensive and knowledge-intensive sectors. These are also the sectors where firms have expanded internationally fastest, as they need to compete in various markets simultaneously, but also to exploit and acquire assets and technology that may be specific to particular locations. The increasing similarity of technologies across countries and cross-fertilisation of technology between sectors, coupled with the increasing costs and risks associated with innovation has led firms to consider R&D alliances as a first-best option in many instances. This has important welfare implications and impinges directly on the industrial competitiveness of locations. URI: http://hdl.handle.net/10398/6573 Files in this item: 1
rn-wp1-2003.pdf (357.0Kb) -
The Role of Multinational EnterprisesNarula, Rajneesh; Zanfei, Antonello (København, 2003)[More information][Less information]
Abstract: This paper undertakes a brief evaluation of the trends in the internationalization of innovative activities. We provide a taxonomy of R&D internationalization strategies, and discuss the main relevant theoretical and empirical issues, before discussing the centripetal and centrifugal forces underlying the nature and evolution of cross border innovation. We address the issue of international technology partnering as a key strategy that is complementary to the internationalisation of innovative activities through internal means, before raising important policy dimensions and directions for future research that derive from these debates. Key words: R&D internationalization, globalisation, multinationals, alliances, technology policy JEL Codes: F23, O32 URI: http://hdl.handle.net/10398/6628 Files in this item: 1
03-15.pdf (361.2Kb) -
Henriksen, Ken (København, 1996)[More information][Less information]
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new public managementBislev, Sven; Salskov-Iversen, Dorte (København, 2001)[More information][Less information]
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growth and impacts in DenmarkViborg Andersen, Kim; Bjørn-Andersen, Niels (København, 2002)[More information][Less information]
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Bislev, Sven; Salskov-Iversen, Dorte; Krause Hansen, Hans (København, 2001)[More information][Less information]
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Boundary-crossing Leadership Cooperation in the MNC The Case of ‘Group Mindset’ in Solar A/SNielsen, Rikke Kristine (Frederiksberg, 2014)[More information][Less information]
Abstract: This dissertation deals with global mindset leadership understood as border- and boundary-crossing leadership within the multinational corporation by exploring the concept of global mindset as both an individual managerial meta-competence, as well as a strategic organizational capability. The research project presented explores the practical and theoretical avenues for working with global mindset as a strategic lever and method of securing business strategy executional agility, which is explored in the context of a single-case study organization, Solar - an internationalizing medium-sized MNC seeking to work in practice with global mindset leadership development and enactment as a strategy execution facilitator. Internationalizing corporations often experience the liability of foreignness when moving into new markets, and in effect suffer a globalization penalty vis-à-vis local competition in different markets. At the same time, they are pushed to consider the potential non-transferability of domestic competitive advantages and business models, when moving into new territory and may have to make adjustments to cater to different customer preferences and other local specificities in a variety of markets simultaneously. Further, international and global collaboration is more complex than local collaboration and as a consequence, corporations need to be better at collaborating in order to receive the same effect compared to domestic operations alone. This is due to the fact that culturally and strategically employees and managers at all hierarchical levels understand each other less, while language barriers may at the same time place a strain on communication and collaboration. Transaction costs rise as corporations move from high-context collaboration with low psychic distance in a domestic setting or between relatively similar groupings, where many things are shared and taken for granted and thus need not be explicated to a low-context communication setting where little or no common ground can be taken for granted. This dissertation argues the case that leadership with a global mindset is relevant for companies and organizations that make strategic use of global mindset as a driver for global business strategy. As such global mindset is seen as strategic global mindset in that the rationale for developing global mindset is as a facilitator of business strategy. The context of the individual company is an indicator for what global mindset means in the particular company, and for who can benefit from it. Global mindset is not seen as generic, but highly contextual when looking at the practical implementation of the concept empirically. The aim of working with global mindset, then, is the optimization of global mindset in relation to the context, the managerial role and the business strategy, not an end in itself. URI: http://hdl.handle.net/10398/8974 Files in this item: 1
Rikke_Kristine_Nielsen.pdf (3.732Mb) -
A strategic management analysisØrberg Jensen, Peter D.; Petersen, Bent (Frederiksberg, 2011)[More information][Less information]
Abstract: In this exploratory study we take a strategic management approach to global sourcing of advanced services. We discuss in which ways conventional sourcing differs from strategic sourcing and what impels firms to aim for the latter (or, prevent them from doing so). Potentially, strategic global sourcing of services has high returns, but is also associated with high risks and needs for organizational changes. Strategic global sourcing may therefore be outside firms’ “comfort zone” – a composite of organizational knowledge transferability, structural inertia, managers’ risk preferences, and – most interesting in a strategic management perspective ‐ their ability to mitigate risks of strategic global sourcing. One important risk reducing measure is internalization of (out)sourced service activities. Many firms instigate global sourcing via conventional offshore outsourcing. However, as the human asset specificity of the outsourcing operation increases, firms are pulled out of their comfort zones and a desire for internalization arises. An illustrative company case gives suggestions as to how, in practice, internalization may be accomplished without losing valuable human assets held by the local service providers. URI: http://hdl.handle.net/10398/8494 Files in this item: 1
oerberg_jensen_petersen_2011.pdf (357.2Kb) -
A strategic management analysis on activity levelØrberg Jensen, Peter D.; Petersen, Bent (Frederiksberg, 2011)[More information][Less information]
Abstract: In this exploratory study we take a strategic management approach to global sourcing of advanced services. We discuss in which ways conventional sourcing differs from strategic sourcing and what impels firms to aim for the latter (or, prevent them from doing so). Potentially, strategic global sourcing of services has high returns, but is also associated with high risks and needs for organizational changes. Strategic global sourcing may therefore be outside firms’ “comfort zone” – a composite of organizational knowledge transferability, structural inertia, managers’ risk preferences, and – most interesting in a strategic management perspective ‐ their ability to mitigate risks of strategic global sourcing. One important risk reducing measure is internalization of (out)sourced service activities. Many firms instigate global sourcing via conventional offshore outsourcing. However, as the human asset specificity of the outsourcing operation increases, firms are pulled out of their comfort zones and a desire for internalization arises. An illustrative company case gives suggestions as to how, in practice, internalization may be accomplished without losing valuable human assets held by the local service providers. URI: http://hdl.handle.net/10398/8487 Files in this item: 1
oerberg_jensen_petersen_2011_2.pdf (352.2Kb) -
how MNCs enter regional knowledge clustersLorenzen, Mark; Mahnke, Volker (København, 2002)[More information][Less information]
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Krogh Petersen, Morten (Frederiksberg, 2011)[More information][Less information]
Abstract: ‘Good’ Outcomes – Handling Multiplicity in Government Communication This thesis examines how five Danish government organizations produce and assess communicative solutions in practice, and argues that government communication may be understood as a case of multiplicity. In the practices of producing and assessing communicative solutions it is uncertain what constitutes a ‘good’ outcome of government communication. This uncertainty is grasped by drawing upon analytical resources from the field of multiplicity-oriented ANT analyses. Empirically, the thesis is based on ethnographic fieldwork conducted at the five government organizations. Combining empirical observations, theoretical insights, and political programmes, four ‘modes of ordering’ are developed and these are utilized in exploring how the multiplicity of government communication unfurls and how it is handled in practice. The thesis shows how the ordering attempts described by the four modes of ordering coexist and interfere, and it suggests the notions of ‘sequencing’ and ‘singularizing’ for understanding how the multiplicity of government communication is handled in the production and assessment of communicative solutions. The study upon which the thesis reports has been carried out in connection with a larger Industrial PhD project, entitled Measurements you can learn from, that aimed at developing, testing, and implementing new and better communication measurements. URI: http://hdl.handle.net/10398/8306 Files in this item: 1
Morten_Krogh_Petersen.pdf (10.91Mb) -
Madsen, Dorte (, 2010)[More information][Less information]
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Abstract: Tourism policy matters in cultural tourism. The starting point of this paper is the observation that many tourism policy studies draw three inter-related conclusions. One, tourism policy must be inclusive and require the support of different stakeholders (Baker 2009; Bernhard Jørgensen and Munar 2009). Two, a balanced approach to tourism policy is needed to harness the benefits of tourism while mitigating negative effects (Budeanu 2009; Chang 1997; Jenkins 1997; Leheny 1995, Newby 1994; Teo and Yeoh, 1997). Three, tourism policies should accentuate and maintain the cultural uniqueness and authenticity of the destination (Morgan et al. 2011). It seems that many tourism authorities are ignorant of local interests, unaware of the touristification of local cultures and uninterested in promoting local cultures. But local cultures and communities are what that constitute cultural tourism. URI: http://hdl.handle.net/10398/8394 Files in this item: 1
Can-Seng_Ooi_WP_2012.pdf (37.99Kb) -
An Analysis of the Reengineering of Intermediation by Electronic CommerceBrousseau, Eric (København, 2001)[More information][Less information]
Abstract: Efficiency arguments explain why commercial intermediaries exist and will continue to be involved in the exchanges despite the spread of digital networks. Commercial intermediaries provide producers and consumers with a set of information, logistic, securization and insurance (and liquidity) services. By bundling these services and by dedicating assets and learning capabilities to their production, commercial intermediaries enable to economize on transaction costs. Digital network per se cannot enables transacting parties to benefit from such efficient providers of intermediation services. Rather than establishing direct relationships among producers and consumers, the Internet will support a re-organization of existing intermediation chains, because traditional intermediaries will reinforce their ability to provide these service by using ITs. The analysis of the role of commercial intermediaries thus leads to a better understanding of the futures of e-Commerce. In turn, e-Commerce provides New-Institutional Economics with a stimulating case to analyze the economics of commercial intermediation. URI: http://hdl.handle.net/10398/6885 Files in this item: 1
linkwp01-25.pdf (235.3Kb) -
Security on the US-Mexican borderBislev, Sven; Salskov-Iversen, Dorte; Krause Hansen, Hans (København, 2001)[More information][Less information]