Browsing by Title
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Bjørn-Andersen, Niels; Hansen, Rina (Auckland, 2011)[More information][Less information]
Abstract: This is a longitudinal study of the extent to which luxury fashion brands have struggled with the dilemma of on the one hand interacting with fans and customers online, while on the other hand retain the exclusivity, surprise, and innovation hype of the brand. We have developed a framework for assessing websites and social media sites of luxury fashion brands. We applied the framework in three empirical studies in 2006, 2008 and 2010. Our findings show that the observed luxury brands have increased their adoption of social and interactive digital Internet-based technologies since 2006. We also document some of the most interesting uses of Web 2.0 technologies fashion brands for creating an immersing and innovative environment online. While some brands like Burberry has gone „the full Monty‟, others like Prada has not had a functioning web-site since 2007, probably disappointed about their first attempts at „getting their feet wet‟ early on. The findings have theoretical relevance in the shape of the 8C framework, but it should also have relevance for practitioners, as it might function as a checklist for creators and management of fashion brand websites. URI: http://hdl.handle.net/10398/8526 Files in this item: 1
Rina_Hansen_2011_5.pdf (499.5Kb) -
Austin, Robert D.; Hessel, Shannon (Frederiksberg, 2014)[More information][Less information]
Abstract: Business schools all over the world claim educating leaders as a primary objective. Consider these from the “mission statements” of prominent players: • “We educate leaders who make a difference in the world” (Harvard Business School), • “…to develop innovative, principled, and insightful leaders” (Stanford Graduate School of Business), • “Through teaching, we develop responsible, thoughtful leaders” (INSEAD) At the same time, however, there have been many claims that business schools have not delivered on these commitments. Just two weeks ago, Robert Reich, a former US Treasury Secretary, criticized Harvard Business School for “inculcating in [its graduates] a set of ideas and principles that have resulted in a pay gap between CEOs and ordinary workers that’s gone from 20-‐to-‐1 fifty years ago to almost 300-‐to-‐1 today,” implying that social ills have been a direct result of the content and nature of the school’s leadership training.1 David Brookes, writing in the New York Times on September 22 suggests we are experiencing a “leadership crisis” in today’s world.2 There is a pressing need for leadership pedagogy to (continue to) evolve, especially in business schools. Progress needs to be made in terms of content, but also, in this time of MOOCs and advancing educational technologies on every front, in terms of modes of delivery. URI: http://hdl.handle.net/10398/9086 Files in this item: 1
Austin and Hessel.pdf (57.20Kb) -
Lando, Henrik; Shavell, Steven (København, 2002)[More information][Less information]
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[More information][Less information]
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The Portraval of Beauty in Woman's Fashion MagazinesMoeran, Brian (Frederiksberg, 2009)[More information][Less information]
Abstract: The primary contents of women’s fashion magazines are fashion, beauty and health. This paper sets out to explore the ways in which international fashion magazines such as Elle, Vogue and Marie Claire portray feminine beauty in textual and advertising matter and how their readers react to such portrayals. Beauty is analysed as grooming practice, and make-up as the prime symbol of the self and its many facets in social interaction. The paper looks at the different kinds of ‘face’ that magazines invite their women readers to put on and suggests that they – and their advertisers – adopt a ‘technology of enchantment’ as a means of exercise control over them. Magazine and advertising language is imbued with ‘magical’ power, and the paper shows how the structure of advertisements closely parallels that of magical spells used in certain healing rituals. It concludes by using magazine reader interviews to learn the extent to which women do or do not believe in such ‘spells’ and whether they are encouraged to buy into the ‘beauty myth’. URI: http://hdl.handle.net/10398/7817 Files in this item: 1
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consumer attitudes in UkraineSangwan, Sunanda; Golovkina, Natalia (København, 1999)[More information][Less information]
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Candi, Marina (København, 2008)[More information][Less information]
Abstract: The goals of this thesis are to examine new technology-based firms’ use of aesthetic design as an element of service innovation and to explore potential relationships between aesthetic design and performance in this same context. There is a scarcity of research on aesthetic design as an element of service innovation, particularly in new technology-based firms. Because of this scarcity, a hybrid research strategy is appropriate and the empirical basis for this research encompasses multiple case studies, longitudinal quantitative data and evaluations by expert panels. The first phase of the research involves developing an operationalization of design that enables evaluation of aesthetic design as an element of innovation in technology-based firms. The second phase uses case research to explore the role and organization of aesthetic design in service innovation in new technology-based firms. The final phase explores relationships between aesthetic design and performance in the research context. Hypotheses are developed based on existing research, on one hand, and the results of the case research, on the other, and these hypotheses are tested using longitudinal survey-based data. The operationalization of design developed is a three-dimensional model consisting of functional design, visceral design and experiential design. Functional design is concerned with utility, features and delivery; visceral design is concerned with appealing to the human senses; and experiential design is concerned with message, symbols, culture, meaning, and emotional and sociological aspects. Visceral design and experiential design are combined to yield a formative measure of aesthetic design. The findings of the research are that new technology-based firms emphasize functional design over aesthetic design. Emphasis on aesthetic design is related positively with the importance of design in a firms’ sector and founders’ experience of sales and marketing, while it is negatively related with founders’ technical education. In new technology-based firms, aesthetic design can be characterized as being used to exploit or counteract the characteristics that distinguish services from products, namely intangibility, inseparability, heterogeneity and perishability. The application of aesthetic design to counteract these characteristics is more prevalent than exploitation. Aesthetic design in new technology-based firms is found to be primarily silent, meaning that those performing design activities are mostly managers and technical staff engaged in design activities as part of their development efforts and without these activities necessarily being acknowledged as design. The findings regarding the relationship between aesthetic design and performance are that aesthetic design is positively related with competitive advantage, but that this relationship is dependent upon moderating factors. The effectiveness of aesthetic design in achieving competitive advantage through differentiation is found to differ depending on the current stage of commoditization. The greater the level of commoditization of a service the more effectively aesthetic design can be employed to improve competitive advantage. Furthermore, the findings suggest that the objectives underlying managers’ decisions to use aesthetic design in service innovation are attracting new customers, improving firm image and/or retaining existing customers, and doing so at lower cost. Hypothesis testing using longitudinal survey-based data confirms that by and large these benefits are realized by new technology-based firms. This research makes a number of important contributions. The research focus lies in an area where there is little existing research and, thus, the operationalization of aesthetic design developed and the characterization of aesthetic design as an element of service innovation in new technology-based firms constitute important contributions. The characterization provides a picture of the prevalence, roles, organization and actors of aesthetic design in the research context. The research also contributes insight about the relationship between aesthetic design as an element of service innovation and performance of new technologybased firms. The research shows that various positive relationships exist but that they can be contingent upon existing conditions, which act as moderating factors. URI: http://hdl.handle.net/10398/7132 Files in this item: 1
marina_candi.pdf (4.416Mb) -
Rethinking Autonomy, Space & Time In Today’s World Of ArtBertelsen, Marianne (Frederiksberg, 2016)[More information][Less information]
Abstract: By studying what goes on in the world of art, it is possible not only to make observations about art and the artist but also to understand how modern-day culture is being organized and negotiated. From this perspective, understanding the experiences of autonomy and contemporaneity in being an artist today, and how these relate to cultural structures, can serve to explain some of the cultural structures that organize the world of art. In this thesis, my empirical starting point is the local context of a Danish art school and global attitudes to cultural policy-making and art education. These attitudes, in turn, carry my research process across the global world of art, involving the local context of a Chinese art school. Moving away from the somewhat simplified conflicts of autonomy and heteronomy, the global and the local, and the traditional and the contemporary, the three main themes of autonomy, time, and space serve as essential prisms through which to understand and explain the everyday experiences of contemporary art at art schools today. This thesis is positioned as a contribution to the sociology of art but also draws on, and hopes to inspire, scholarship in global art history and aesthetic philosophy. Building upon the classic groundwork in the sociology of art I shed light on how, in an ever more changing world of art, the idea of contemporary art now involves a complex group of issues which go beyond classic approaches, and I suggest the explanatory potential of focusing on individual artists, acting in and making sense of the cultural structures of the world of art. My research process has been guided by critical realism and the methodological meta-approach of engaging with complexity through reflexive research. In this sense, the title “Aesthetic Encounters” refers not only to the conceptual and empirical results and contributions of the thesis but also to the explorative research process of engaging with the complexity of cultural and artistic worlds. As the main outcome of my research, I develop and present the concepts of “antinomies of autonomy”, globally connected but locally present contemporaneity, and the “heterochronies” of specific space-times. These are the socio-cultural dynamics which the experiences of the Chinese and Danish artists and their faculties brought me to understand. I then appropriate these dynamics as a means of rethinking and explaining some of the structural features in the world of art and the cultural developments evolving around the increased globalization of and changes in the role of the artist. URI: http://hdl.handle.net/10398/9287 Files in this item: 1
Marianne Bertelsen.pdf (1.617Mb) -
Janning, Finn (København, 2004)[More information][Less information]
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Nielsen, Steen; Risager, Ole (København, 2001)[More information][Less information]
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Junge, Martin; Højbjerg Jacobsen, Rasmus (Frederiksberg, 2011)[More information][Less information]
Abstract: Denne rapport afrapporterer CEBR-projektet ”Afviste ansøgere på videregående uddannelser”, som er udført af Rasmus Højbjerg Jacobsen og Martin Junge for DEA. Det overordnede formål med projektet er at beskrive og følge udvalgte årgange af ansøgere, som har søgt ind på videregående uddannelser gennem den koordinerede tilmelding (KOT-årgange). Det er så vidt vides første gang dette udføres i en dansk kontekst. I lyset af debatten om, hvad Danmark skal leve af i fremtiden, hvor uddannelse har været fremhævet som en meget vigtig kilde (se f.eks. De Økonomiske Råd, 2010), kan afviste ansøgere på den ene side være et potentielt spild, hvis de ikke opnår den uddannelse, som de gerne ville have. På den anden side kan der være et ønske om prioritere uddannelserne, så dermed kan det være rationelt, at ikke alle får deres drømmeuddannelse. URI: http://hdl.handle.net/10398/8579 Files in this item: 1
Rasmus_H_Jacobsen_2011_a.pdf (362.1Kb) -
Linder, Stefan; Foss, Nicolai J. (Frederiksberg, 2013)[More information][Less information]
Abstract: Agency theory studies the problems and solutions linked to delegation of tasks from principals to agents in the context of conflicting interests between the parties. Beginning from clear assumptions about rationality, contracting and informational conditions, the theory addresses problems of ex ante (“hidden characteristics”) as well as ex post information asymmetry (“hidden action”), and examines conditions under which various kinds of incentive instruments and monitoring arrangements can be deployed to minimize the welfare loss. Its clear predictions and broad applicability have allowed agency theory to enjoy considerable scientific impact on social science; however, it has also attracted considerable criticism. [99 words] URI: http://hdl.handle.net/10398/8693 Files in this item: 1
Linder_Foss_SMGWP2013_7.pdf (759.4Kb) -
Complementary Explanations for Subsidiary Power in Multinational CorporationsMudambi, Ram; Pedersen, Torben (København, 2007)[More information][Less information]
URI: http://hdl.handle.net/10398/7472 Files in this item: 1
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Krishnamurthy, Arvind; Vissing-Jørgensen, Annette (Chicago, 2012)[More information][Less information]
Abstract: Investors value the liquidity and safety of US Treasuries. We document this by showing that changes in Treasury supply have large effects on a variety of yield spreads. As a result, Treasury yields are reduced by 73 basis points, on average, from 1926 to 2008. Both the liquidity and safety attributes of Treasuries are driving this phenomenon. We document this by analyzing the spread between assets with different liquidity (but similar safety) and those with different safety (but similar liquidity). The low yield on Treasuries due to their extreme safety and liquidity suggests that Treasuries in important respects are similar to money. URI: http://hdl.handle.net/10398/8882 Files in this item: 1
aggregate_demand_annette_vissing (2).pdf (1.802Mb) -
Case analyses, product development and recommendations including the VIPER studyLyck, Lise (Frederiksberg, 2012)[More information][Less information]
Abstract: In this publication SWOT-analyses of each attraction will be followed by an introduction of the history of the different case attractions in the AGORA 2.0 project. After the historic description of each attraction there will be a presentation of the context in which the attraction is situated. There will also be a description of the cliental that visits the attraction. In the last section of each attraction presentation there will be strategic recommendations for how to increase the number of visitors and how to develop a Baltic Sea Region, BSR, tourism product. Furthermore, the transnational products produced in the project will be presented together with the products that are in the pipeline. At the end, the VIPER study that was unfolded during the project period will be examined. The purpose of the historic introduction is to create a platform for a Baltic common values and maybe identity in northern Europe, BSR. By developing this platform for each attraction it will be possible to link the different attractions to a common idea, period, person or time and through this create a common basis for developing transnational tourist attractions in the BSR. Linking the different attractions together will create an opportunity to take advantage of the heritage asset the BSR share but do not currently use for product development and marketing purposes. The physical context, or key influences, of the attraction is the conditions and surroundings such as climate, geography, presence of large towns and airports and so forth. By providing a physical context of the attraction it will be possible to assess the opportunities of the attraction. By doing this, attractions with similar conditions can learn from each other on how to overcome difficulties and how to take advantage of partially or unused opportunities. This also creates an opportunity to continue future cooperation. Two other important factors are language and culture. Language and culture often function as barriers to cooperation because the differences of understanding each other as well as where people come from easily can lead to misunderstandings and difficulties when trying to cooperate. URI: http://hdl.handle.net/10398/8710 Files in this item: 1
Lise_Llyck.pdf (3.374Mb) -
Frederiksen, Lars Frode; Hansson, Finn; Wenneberg, Søren Barlebo (København, 2002)[More information][Less information]
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The Role of the Foodprocessing IndustryJeppesen, Søren; Hampwaye, Godfrey; Phiri, Douglas (Frederiksberg, 2014)[More information][Less information]
Abstract: Food processing is important to the Zambian economy and entails a set of options for local firms to grow and create employment given the growth potential the country possesses in agriculture. This policy brief summarizes the findings of a study of 38 Zambian owned firms in the food processing industry. The study, which is the first of its kind in Zambia, reveals that a major part of the interviewed firms find that they have performed above industry average the last five years. A minor part states performance below industry average. Close to 80% of the firms views government and business associations to provide insufficient support to the sector. In conclusion, various ways forward are suggested. URI: http://hdl.handle.net/10398/9112 Files in this item: 1
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– Finally Approaching Contestable Markets?Brandt, Knus Kevin (Frederiksberg, 2005)[More information][Less information]
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The Challenge of Social MediaHvass, Kristian A.; Munar, Ana María (Frederiksberg, 2010)[More information][Less information]
Abstract: Over the years online marketing has grown in importance in the airline industry. This media space offers airlines numerous marketing tools, one of the most recent being social media. Social media allows airlines to interact directly with customers via various Internet platforms, and monitor customer opinions and evaluations of services. This exploratory paper studies airlines’ use of social media on Facebook and Twitter for a defined period of time. The paper analyses the content of social media posted by airlines and provides a categorization of the content according to the promotional marketing mix. A netnographic method has been adopted for the examination of these social media platforms. Study findings show that there is poor strategic perspective and a lack of continuity in the use of social media. Results may aid marketing departments in their marketing and social media communication strategies, while at the same time complementing current marketing research. URI: http://hdl.handle.net/10398/8968 Files in this item: 1
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Fra LCC til FSC: Forretningsmodellernes nuancer og deres indflydelse på profitabilitetenLyck, Lise (København, 2006)[More information][Less information]
URI: http://hdl.handle.net/10398/6633 Files in this item: 1
working paper 4 - airways 06.pdf (268.1Kb)