Browsing by Title
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Schmidt, Marcus (, 2012)[More information][Less information]
Abstract: A rather new business trend concerns social responsible or ethical marketing. Instead of just selling products and brands it makes professional sense to “bundle” or associate the purchase of a product with some altruist activity. While the market share of ethical subcategories in most countries is still confined to a few percentages of the total market at best, it appears that the segment will grow during the next decade. The increased interest for sustainability is found within many western societies both within the business community, academic circles, the political system and among plain consumers. Up to now relatively few empirical studies have focused on the topic. The present study is based on a large scale panel study and uses the German coffee market for profiling the consumer of faire trade coffee and analyzes how this consumer differs from the mainstream consumer. Also, we explore why some consumers intend to buy fair trade coffee but do not purchase the product (and vice versa). Several interesting findings are revealed. Implications for promotion of fair trade coffee are discussed and suggestions for further research are addressed. URI: http://hdl.handle.net/10398/8651 Files in this item: 1
Schmidt_2012_Consumer_Intentions.pdf (612.2Kb) -
a TRA versus TPB ApproachHansen, Torben; Jensen, Jan Møller; Solgaard, Hans Stubbe (København, 2003)[More information][Less information]
Abstract: This paper tests the ability of two consumer theories - the theory of reasoned action and the theory of planned behavior - in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention. Keywords Online buying intention – groceries - theory of reasoned action – theory of planned behavior – lisrel URI: http://hdl.handle.net/10398/6651 Files in this item: 1
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Trzaskowski, Jan (København, 2006)[More information][Less information]
Abstract: The regulation of the telecommunication industry in Denmark is quite liberal. There are no requirements to register with national authorities when providing telecommunication services or Premium Rate Services. Only Network Operators, who want to make use of the scarce frequency resources, must register with the National IT and Telecom Agency. This liberal approach may be a contributory factor to the fact that there are no official statistics on Premium Rate Services available from public authorities. This article is structured into five parts concerning 1) Premium Rate Services in Denmark, 2) relevant actors, 3) regulation concerning Network Operators, 4) regulation concerning Content Providers, and 5) telecommunication services that are not Premium Rate Services. The proposed structure has been departed to reflect the general division of regulation concerning the Network Operator and the Content Provider, respectively. The areas covered, reflects the regulation that is relevant to those Premium Rate Services provided in Denmark. The emphasis of the article is laid on the regulation safeguarding consumers in the context of Premium Rate Services. This regulation may be grouped into regulation that: sets requirements for carrying out business as Network Operator or Content Provider, concerns which Premium Rate Service may be provided, and under which number-series or applications codes, imposes certain information requirements, ensures fair and truthful marketing of the Premium Rate Services, or allows the User to monitor his bill, limit his usage, or limits the liability in connection to unauthorised usage. Infringement of the legislation in question is mainly sanctioned by administrative or civil sanctions. The overall impression is that the Danish telecommunication industry is quite active in securing compliance with the law. URI: http://hdl.handle.net/10398/7384 Files in this item: 1
2006_prs.pdf (1.010Mb) -
Learning and innovation outside the filmJeppesen, Lars Bo; Molin, Måns J. (København, 2003)[More information][Less information]
Abstract: 1 Abstract: This study describes a process in which a firm relies on an external consumer community for innovation. While it has been recognized that users may sometimes innovate, little is known about what commercial firms can do to motivate and capture such innovations and their related benefits. We contribute to the strategy literature by suggesting that learning and innovation efforts from which a firm may benefit need not necessarily be located within the organization, but may well reside in the consumer environment. We also contribute to the existing theory on "user-driven innovation" by showing what firms purposively can do to generate consumer innovation efforts. An explorative case study shows that consumer innovation can be structured, motivated, and partly organized by a commercial firm that lays out the infrastructure for interactive learning by consumers in a public Keywords: Product Development, Consumer-to-Consumer Interaction, Learning, Consumer Innovation, Community, User-toolkits. JEL code(s): L21; L23; O31; O32 URI: http://hdl.handle.net/10398/7281 Files in this item: 1
wp03-01.pdf (218.8Kb) -
Nebenzahl, Israel D.; Jaffe, Eugene D.; Kavak, Bahtisen (København, 2000)[More information][Less information]
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The demise of industry economics inKühn Pedersen, Mogens; Holm Larsen, Michael; Berntsen, Catrin (København, 2002)[More information][Less information]
Abstract: For several decades industrial economics in Michael Porter’s rendering has ruled business analysis in information systems. Have Internet technologies brought the demise of Industrial Economics as tool for information systems (IS) analyses? Examples of electronic exchanges indicate a break between business and information models. We critically assess Porter’s analysis of the Internet and exchanges finding relationships, coordination and complementarity rather than positioning and activity analysis applicable. Whether to amend or discard Porterian models considering the relevance of network economics and collaboration models for information systems analyses concludes our discussion. URI: http://hdl.handle.net/10398/6886 Files in this item: 1
linkwp02-12.pdf (218.5Kb) -
Varieties of Institutionalism: varieties of capitalismHull Kristensen, Peer; Morgan, Glenn (København, 2005)[More information][Less information]
Abstract: The paper argues that the contrast between studies of MNCs which emphasise isomorphism and those which emphasise social embeddedness is unhelpful. Following recent institutionalist discussions which have emphasised the dynamic nature of firms, and institutions, it is argued that the transnational social space of the multinational encompasses a variety of different forms of actors which are engaged in processes that partially produce isomorphism and partially reproduce institutional difference. This perspective is proposed not as a middle way between the two institutionalisms but as a way to capture the ongoing dynamics of MNCs. The paper illustrates this approach through considering four ideal-typical ‘games’ which occur inside MNCs. These games are analysed in terms of the actors, the institutional resources brought into the game, the emerging rules of the game, the outcomes of the game and how these processes relate to institutional theory. These games reveal the complex interaction of processes of isomorphism and social differentiation and suggest an agenda for further research on MNCs that will focus on examining how these games interact and with what effect in different sorts of multinationals. Keywords: Multinationals; institutionalism; varieties of capitalism; isomorphism; embeddedness. URI: http://hdl.handle.net/10398/7355 Files in this item: 1
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an evolutionary perspectiveLieb-Doczy, Enese E.; Meyer, Klaus E. (København, 2000)[More information][Less information]
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Cumming, Douglas J. (København, 2002)[More information][Less information]
Abstract: Contracts and exits from a sample of 179 investment rounds in 132 entrepreneurial firms by 17 European venture capital (VC) funds are analyzed. The data indicate the financial contracts are quite heterogeneous in terms of both the cash flow and control rights. The use of different securities by European VC funds does not depend on the definition of venture capital, and the securities used are not functional equivalents. A normative empirical analysis of exit shows the likelihood of different types of exit vehicles (IPO, acquisition, and liquidation) and the returns to venture capital depend on not only firm specific characteristics but also the allocation of cash flow and control rights. Keywords: Venture Capital, Financial Contracting, Exit, IPO, Acquisition JEL Classification: G24, G28, G31, G32, G35 URI: http://hdl.handle.net/10398/6825 Files in this item: 1
wplefic142002.pdf (672.0Kb) -
The Market for Force and the Right to have Protection RightsLeander, Anna (Frederiksberg, 2009)[More information][Less information]
Abstract: Departing from an elaboration of the idea of a citizenship protection nexus (1), the argument developed below is that the introduction of a neo-liberal governance forms security is leading to far reaching (but largely unacknowledged). It is transforming the understanding of the rights to protection that come with citizenship, de facto transforming it from a general right tied to political citizenship to contracted right to be negotiated (2). At the same time, far from working to weakening the role of the state in security provision, the market is reinforcing it (3) and accentuating the military aspect of protection (4). The overall consequence is that the nexus tying citizenship to protection is increasingly shaped by the commercialized national and military concerns (promoted by public and private security professionals). As this paper concludes, attempts to frame and shape the citizenship-protection nexus in alternative ways—for example attempts to de-link citizenship from states and/or to de-militarize citizenship—are the main causalities of this re-ordering. URI: http://hdl.handle.net/10398/7962 Files in this item: 1
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Bennedsen, Morten; Fosgerau, Mogens; Wolfenzon, Daniel (København, 2000)[More information][Less information]
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Articulations of Social and Natural Order in Mass Mediated Representations of BiotechnologyHorst, Maja (København, 2003)[More information][Less information]
Abstract: Afhandlingen undersøger massemedierede kontroverser om bioteknologi som politiske uenigheder ved at analysere argumenters konstruktion af problemer og løsninger. Det hævdes at ethvert argument i kontroverserne altid implicit artiku-lerer en eller anden bestemt forestilling om den sociale (og naturlige) orden og om, hvordan denne orden opretholdes eller kritiseres. En sådan forestilling er afgørende for at argumentet kan fungere som argument, dvs. som en menings-fuld sammenkædning af et problem og en mulig problemløsning. Kontroverser-ne om bioteknologi handler derfor ikke kun om teknologi og forskning, men er grundlæggende uenigheder om, hvilken rolle forskningen skal spille i samfun-det, og om social organisering i al almindelighed. En analyse af mønstre i disse argumenter kan derfor belyse de diskursive mulighedsbetingelser for regulering af bioteknologi i Danmark. Afhandlingens teoretiske grundlag er en relationel ontologi formuleret på bag-grund af den franske filosof og videnssociolog Bruno Latour, der giver anled-ning til at formulere en forståelse af offentlig meningsdannelse som en konstant produktion af italesættelse i netværk. For at kunne analysere denne strøm af ita-lesættelse inddrager afhandlingen den britisk-amerikanske antropolog Mary Douglas’ kulturteori som et analysestrategisk redskab. Det empiriske materiale udgøres af dagbladsartikler fra Politiken, Jyllandsposten, Information og Ekstra Bladet. På baggrund af en række søgeord er der udvalgt 1575 artikler i perioden 1. august 1997 – 31. december 2001, der omhandler sundhedsrelateret biotekno-logi. En foreløbig indholdsanalyse af disse artikler er dokumenteret i et bilag til afhandlingen. URI: http://hdl.handle.net/10398/7130 Files in this item: 1
maja_ horst.pdf (2.424Mb) -
An alternative perspective on the convergence of corporate governance systemsThomsen, Steen (København, 2001)[More information][Less information]
Abstract: The possible convergence of international systems of corporate governance has become the topic of a lively debate. In opposition to the political theory (Roe 1991, 1994), Gilson (2000) and Coffee (1999) have persuasively argued that although little formal convergence may be taking place in ownership and board structure, corporate behaviour seems to be converging in a functional sense. This paper reviews Coffees argument and some of the ensuing debate emphasising internationalisation of equity markets as the powerful driving force behind convergence. But while the debate has focused rather narrowly on convergence of European governance to American standards, I argue that US corporate governance has also converged to European standards: insider ownership and managerial incentives have increased; outside board members, independent subcommittees and chairmen have become more common and the banking system has been deregulated to allow banks to play a more active governance role. URI: http://hdl.handle.net/10398/6872 Files in this item: 1
linkwp01-1.pdf (42.15Kb) -
Rangvid, Jesper; Sørensen, Carsten (København, 2000)[More information][Less information]
URI: http://hdl.handle.net/10398/7163 Files in this item: 1
rangvid_soerensen_wp2000-8.pdf (945.5Kb) -
On the authority and role of place brand image rankingsCsaba, Fabian Faurholt; Stöber, Birgit (Frederiksberg, 2011)[More information][Less information]
Abstract: This paper discusses the practice of ranking linked to the issue of place branding focusing on two cases from Denmark, one the national level, the other on the local level, namely the city of Copenhagen. Rankings of places have increased, and – as we shall argue – so have their influence on identity negotiation and public policy. Drawing on experiences with rankings in other fields (corporate reputation and higher education) and critical work on polling, we examine their growing influence, unanticipated consequences and claims to represent places and people. We analyze how media and various audiences represent and use place image survey results. URI: http://hdl.handle.net/10398/8243 Files in this item: 1
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different learning engagements of entrant firmsPetersen, Bent; Pedersen, Torben (København, 2001)[More information][Less information]
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Different Learning PathsPetersen, Bent; Pedersen, Torben (København, 2001)[More information][Less information]
Abstract: Much has been written about how international firms create and sustain firm-specific advantages that offset their liability of foreignness. Less attention has been devoted the question of how international firms can reduce their liability of foreignness. Looking for different paths of learning our study explores the dynamics of firms’ liability of foreignness. A sample of 494 international firms from Sweden, Denmark and New Zealand is clustered along three structural dimensions of liability of foreignness: (1) perceived lack of knowledge about the foreign market, (2) the longevity of operations in the foreign market, and (3) international experience of the entrant firm. The four clusters that precipitate represent different learning path positions. One group of firms can be identified as pre-entry learners, another group as post-entry learners. A minor group of firms is characterized by perceiving a persistent lack of knowledge about the foreign market they are operating in. One might speculate if these firms engage in any learning about the foreign business environment. Furthermore, the data suggest that firms with extensive international experience are more capable in familiarizing with the foreign business environment than are firms with little international experience. URI: http://hdl.handle.net/10398/6893 Files in this item: 1
linkwp01-11.pdf (146.1Kb) -
Bülow-Møller, Anne Marie (Frederiksberg, 2007)[More information][Less information]
Abstract: This paper argues that in the difficult disciplines of crisis communication and image restoration, attribution theory has explanatory value. Corporate apologia – the explanations that an organisation offers after an attack on – differs with the type of crisis it is designed to diffuse, and if the crisis concerns legitimacy, the art is to shift the public attribution of guilt or responsibility. The case of Arla vs Hirtshals is used to demonstrate how a concerted effort in impression management succeeded in just such a shift. URI: http://hdl.handle.net/10398/8031 Files in this item: 1
Apologia workingpaper.pdf (101.7Kb) -
Medarbejderes kommunikative handlekraftJuul Christiansen, Tanja (Frederiksberg, 2010)[More information][Less information]
Abstract: Organizational identity has traditionally been understood as a fixed product that can be identified and communicated to employees. Organizational identity formation should, however, be understood as a reflexive process. There is not just one organizational identity but several, and the construction of these identities takes place in a continuing process among several participants. Yet, in many organizations management aims at a conventional identity formation in the official internal identity communication, when communicating identity to employees with the ambition of creating a monolithic organization of devoted employees. This kind of conventional identity formation has several implications. Firstly, it creates a gap between the official and the unofficial identity formation. Secondly, it runs the risk of making the organization appear untrustworthy. Thirdly, it may lead to a homogenous work force, which seems contradictory to the strive for innovation and creativeness that also characterizes contemporary organizations. Finally, its inherent aim of social control seems morally questionable. Thus, organizations could beneficially strive for a higher degree of reflexiveness by letting more voices be part of the official identity formation. The empirically-based research on how to facilitate such reflexivity is, however, sparse. In order to address this gap in the literature, this PhD dissertation explores how to affect rhetorical agency at work by implementing internal employee blogs in organizations.... URI: http://hdl.handle.net/10398/8173 Files in this item: 1
Tanja_J_Christansen.pdf (1.757Mb) -
Providing Common KnowledgeFoss, Nicolai J.; Kristensen, Tore; Wilke, Ricky (København, 2003)[More information][Less information]
Abstract: This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront "coordination problems." With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies. Key words Coordination problems, common knowledge, corporate communication URI: http://hdl.handle.net/10398/6401 Files in this item: 1
foss20kristensen20wilke1.pdf (175.7Kb)