Browsing by Title
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an analytical frameworkHansen, Michael W. (København, 1999)[More information][Less information]
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Nielsen, Søren Bo (København, 2002)[More information][Less information]
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The relationship between evaluator and test userClemmensen, Torkil; Goyal, Shivam (København, 2005)[More information][Less information]
Abstract: In this paper, we present the results of a pilot study in Denmark of cross cultural effects on Think Aloud usability testing. We provide an overview of previous research on cross cultural usability evaluation with a special focus on the relationship between the evaluator and the test user. This relation was studied in an experiment with usability testing of a localized clipart application in which eight participants from Denmark and India formed pairs of evaluator-test user. The test users were asked to think aloud and the evaluators’ role were to facilitate the test users thinking aloud and hereby identify usability problems with the clipart application. Data on the evaluators’ and test users’ behaviour were recorded and analyzed by coding and summarizing statistics on these behavioural events. The results show that Think Aloud Usability Test of a localized application is most effectively performed, in terms of number of think aloud events and number of usability problems found, when both the evaluators and the test users are local. These results are however limited to the Danish context and need to be investigated in other cultural settings. URI: http://hdl.handle.net/10398/6474 Files in this item: 1
06_2005.pdf (473.4Kb) -
Vallentin, Steen; Murillo, David (, 2009)[More information][Less information]
Abstract: Modern governmental approaches to CSR (corporate social responsibility) have two distinguishing traits: they tend to define competitiveness as their primary concern and to make use of liberal and indirect means of steering. Contributing to a political understanding of CSR and focusing empirically on developments within the EU, this paper approaches CSR governance in general and competitiveness-driven CSR governance in particular from the point of view of an analytics of governmentality – thus introducing governmentality studies to the field of CSR. The aim of the paper is first, conceptually, to make sense of the governmentality approach in terms of the practical brand of critique it embodies and its positioning vis-à-vis other comparable contributions to our understanding of the government of CSR. And second, analytically, to propose a framework for analyzing the governmentalities of CSR. URI: http://hdl.handle.net/10398/7908 Files in this item: 1
wp cbscsr 2009-4.pdf (213.7Kb) -
Advantages of strategic ambiguityMorsing, Mette; Langer, Roy (København, 2007)[More information][Less information]
Abstract: In this paper we analyze the construction of corporate social responsibility in the business press as an act of strategic ambiguity. While corporate social responsibility (CSR) generally evokes positive associations in public opinion, this paper demonstrates that these associations are based on a broadly encompassing and ambiguous definition of CSR. Our empirical data shows how the business press in its discourse on CSR provides no clarity on the definition of CSR in terms of a coherent motive, a dominant stakeholder or a consistent issue, but rather maintains ambiguity and imprecision about the meaning and content of CSR. While ambiguity and imprecision may be seen as an act of uncertainty in a passing stage when a new phenomenon emerges and develops, our longitudinal data demonstrates how ambiguity is preserved during a ten year period in four different daily newspapers. Ambiguity is systematically maintained in the business press. We refer to this process as strategic ambiguity. The paper discusses the potential value and limitations of framing CSR in a state of strategic ambiguity in the context of the concurrent rethinking of the role of business in modern welfare societies. URI: http://hdl.handle.net/10398/7125 Files in this item: 1
wp-2007-001-csr.pdf (204.5Kb) -
Micro‐blogging as a tool for Public RelationsEtter, Michael; Plotkowiak, Thomas (Boston, 2011)[More information][Less information]
Abstract: This study explores how companies use the social media tool Twitter for CSR communication in order to establish good public relations. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR‐Twitter‐network consisting of 19’855 Twitter members, we contribute to the understanding of Twitter’s role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are developed. URI: http://hdl.handle.net/10398/8529 Files in this item: 1
Michael_Etter_3_paper.pdf (323.0Kb) -
Kulturanalytisk casestudie om udfordringer og dilemmaer med at forankre Coops CSR-strategiRosenstock, Maja (Frederiksberg, 2012)[More information][Less information]
Abstract: Ph.d.-projektet handler om forankringen af Coops CSR-strategi. Coop er, med sine 35.000 ansatte og 1200 butikker spredt ud over hele landet, Danmarks største dagligvarevirksomhed. Coop driver kæderne SuperBrugsen, Kvickly, Dagli’Brugsen, Irma og Fakta. De er ejet at Fællesforeningen for Danmarks Brugsforeninger (FDB), der igen ejes af 1,6 mio. danske forbrugere. Coop blev for nyligt udråbt som "CSR-områdets mediedarling", da de var den virksomhed i Danmark, der havde fået mest positiv CSR-omtale i medierne. Denne afhandling illustrerer, hvor svært det kan være, at praktisere CSR - selv for en virksomhed som Coop. Et af afhandlingens væsentligste bidrag er at undersøge forankringen af CSR-strategien, set indefra virksomheden selv, og på denne måde illustrere de mange udfordringer og dilemmaer, der er forbundet med at praktisere CSR. Netop kompleksiteten og de mange udfordringer og dilemmaer ved CSR-arbejdet beskrives sjældent. Tværtimod hører virksomhederne gang på gang om, hvordan CSR er en oplagt ’business case’, og om hvordan arbejdet med CSR skaber win-win situationer og giver konkurrencemæssige fordele. Afhandlingen kan dermed ses som en modvægt til de mange flatterende beskrivelser af CSR, som den direkte vej til bedre bundlinje og øget vækst. Således følger afhandlingen op på den strategiske tilgang til CSR og sætter denne under nærmere belysning. I afhandlingen diskuteres fordele og ulemper ved den strategiske CSR tilgang, ligesom det illustreres at implementeringen og forankringen af CSR-strategier langt fra er så ligetil, som det umiddelbart kan lyde, når CSR kontinuerligt beskrives som win-win situationer og konkurrencemæssige fordele. URI: http://hdl.handle.net/10398/8550 Files in this item: 1
Maja_Rosenstock.pdf (5.783Mb) -
Et casestudie om styring og meningsskabelse i relation til CSR ud fra en intern optikSkovmøller, Carina Christine (Frederiksberg, 2012)[More information][Less information]
Abstract: Ph.d.-afhandlingen undersøger betydningen af ledelsens styringsform i forhold til medarbejdernes meningsskabelse omkring CSR. Herunder hvorvidt CSR som koncept påvirker medarbejderes forventninger til ledelsens styringsform og sensegiving, og i givet fald hvordan. Ligeledes hvilke virksomhedsinterne processer der viser sig at have indflydelse på ledelsens styringsform og medarbejdernes meningsskabelsesproces i relation til CSR. Afhandlingen er baseret på et longitudinelt studie i VELUX hovedkontor i Hørsholm, Danmark, i forhold til implementeringen af Sustainable Living, som er det overordnede mål for VELUX’ arbejde med bæredygtighed såvel internt som eksternt. Data er indhentet med to års interval i henholdsvis 2008 og 2010 og er baseret på 70 interviews med medarbejdere, mellemledere og ledelse i 2008 og 2010 samt observationsstudier i sammenlagt 2½ år. Sideløbende med disse undersøgelser har jeg deltaget i seminarer, projekter & møder, fulgt presseomtale om CSR i VELUX og undersøgt interne dokumenter med relation til CSR området. URI: http://hdl.handle.net/10398/8421 Files in this item: 1
Carina_C_Skovmøller.pdf (1.402Mb) -
Hansen, Rina; Bjørn-Andersen, Niels (, 2011)[More information][Less information]
Abstract: The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010. URI: http://hdl.handle.net/10398/8429 Files in this item: 1
RinaHansen_NBAndersen.pdf (780.2Kb) -
a social constructionis perspectiveSøderberg, Anne-Marie; Cardel Gertsen, Martine (København, 2000)[More information][Less information]
Abstract: There have been a number of attempts to explain post-merger problems by cultural differences, and in this paper, we argue that much previous research on mergers is based on an essentialist concept of culture. We claim that this conception is a problematic starting point for cultural studies, and argue for a social constructionist alternative. The conceptual challenges we address are: decontextualization of cultural issues, cultural differentiation and fragmentation, and structural versus processual views on culture. We also outline an agenda for future merger research and argue for studies focusing on cultural sensemaking processes in merging organizations by adopting narrative perspectives. Key words: merger, culture, organizational change, integration, social constructionism, narrative. URI: http://hdl.handle.net/10398/6942 Files in this item: 1
wp38.pdf (236.4Kb) -
The Case of RomaniaSamson, Ramona (København, 2006)[More information][Less information]
Abstract: Europa undergår fundamentale forandringer i kølvandet på den Kolde Krigs afslutning. En afgørende begivenhed er udvidelsen af den Europæisk Union (EU), der indebærer, at de tidligere kommunistiske lande i Østeuropa bliver del af et samlet Europa. Samspillet mellem ydre og indre faktorer i disse samfund bevirker, at det i stigende grad er nødvendigt at befatte sig på en ny måde med studiet af europæisk forandring og integration. Svaret i denne afhandling er ’kulturel integration’. Afhandling tager sit afsæt i den aktuelle sociologiske debat vedrørende fremvæksten af et såkaldt postvestligt og postnationalt Europa. Denne indebærer, at ikke alene de østeuropæiske lande forandrer sig, men at hele Europa er genstand for grundlæggende refortolkning i takt med at landegrænser opblødes og Øst/vestdelingen af kontinentet gradvist ophæves. En sådan ’dobbelt synkronicitet’ (double syncronicity) står i modsætning til hovedparten af eksisterende teorier om europæisk integration, der forklarer Østeuropas integration i det øvrige Europa som ’transition’. Transitologien hviler på to grundantagelser: Dels at de østeuropæiske lande bevæger sig entydigt i retning af en vestlig model (konvergens), dels at integration alene udspiller sig indenfor rammerne af EU’s formelle institutionelle struktur (singularitet). I modsætning hertil er det opfattelsen hos denne afhandlings forfatter, at de aktuelle forandringsprocesser i de tidligere kommunistiske lande i Østeuropa ikke kan begribes fyldestgørende inden for rammen af disse traditionelle integrationsteorier. På denne baggrund spørger afhandlingens problemformulering: ”hvordan analyserer man forandringsprocesserne i Østeuropa i sammenhæng med de overordnede forandringer, der finder sted i Europa?” URI: http://hdl.handle.net/10398/7732 Files in this item: 1
ramona_samson.pdf (2.279Mb) -
A Response to Global Needs?. IACCM(International Association for Cross Cultural Competences and Management) Annual Conference: Cross Cultural Competence: Knowledge Migration, Communication and Value Change, 24-26 June, 2009 WienEgholm Feldt, Liv (Frederiksberg, 2009)[More information][Less information]
URI: http://hdl.handle.net/10398/8236 Files in this item: 1
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The ideological symbiosis of ‘auteur’ and ‘craftsperson’Mathieu, Chris (Frederiksberg, 2011)[More information][Less information]
Abstract: This chapter explores some of the central cultural tenets of career and film making among elite members of the Danish film industry, or what is less than elegantly and somewhat grammatically incorrectly referred to as ‘the cultural of production and career’ in the title of this chapter. The theoretical reasons for this formulation is to train focus on the ideational dimensions of culture in the Danish film industry, especially as refracted through reflections on work and career by film workers. In this sense the approach, though less inclusive and ambitious, resembles Caldwell’s interest in ‘indigenous interpretive frameworks in Production Culture.i The chapter also argues that production and career decisions and actions are inextricable intertwined. Sometimes the two are consciously and manifestly related to each other, in terms of deliberating the implications that working on a given film, with given persons, in a given manner, etc. will have on one’s further work possibilities; or the reverse, how career considerations impact how films get made in terms of who works on them and what resources, skills, tastes, and perspectives are brought into and realized in a production. Sometimes the interrelation of these considerations remains latent. This chapter explores how certain cultural underpinnings support these mutually intertwined considerations. URI: http://hdl.handle.net/10398/8446 Files in this item: 1
Mathieu_#68.pdf (141.6Kb) -
Moeran, Brian (, 2009)[More information][Less information]
Abstract: This paper draws on extensive fieldwork in a wide range of creative industries to argue that creativity itself is under-theorised, and should be considered as both enabled and inhibited by numerous constraints guiding the choices made by creative personnel during the course of their work. Six sets of constraints are outlined in the context of different forms of cultural production: material, temporal, spatial, social, representational and economic. It is argued that the performance of creative work is similar in part to Turner’s concept of ‘communitas’, when an aura of individual creativity is passed to other participants. This kind of liminal space is also found in creative industry ritual events, which enable participants to communicate on an equal footing, and gain knowledge and connections that they can then use at work in their normal everyday lives. These in turn may have a long-term effect on cultural production, creativity and constraints. URI: http://hdl.handle.net/10398/7951 Files in this item: 1
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Proceedings from NordiCHI 2008 Workshop Sunday October 19, 2008Clemmensen, Torkil (, 2008)[More information][Less information]
Abstract: This paper raises themes that are seen as some of the challenges facing the emerging practice and research field of Human Work Interaction Design. The paper has its offset in the discussions and writings that have been dominant within the IFIP Working Group on Human Work Interaction Design (name HWID) through the last two and half years since the commencement of this Working Group. The paper thus provides an introduction to the theory and empirical evidence that lie behind the combination of empirical work studies and interaction design. It also recommends key topics for future research in Human Work Interaction Design. URI: http://hdl.handle.net/10398/7764 Files in this item: 1
01-2008.pdf (3.719Mb) -
Nawaz, Ather; Plocher, Thomas; Clemmensen, Torkil; Qu, Weina; Sun, Xianghong (København, 2007)[More information][Less information]
Abstract: There is a difference in how Danish and Chinese people group object, method and concepts into categories. Difference in these points affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories. Card Sort, Information Structure, Cultural Difference and Usability. URI: http://hdl.handle.net/10398/6518 Files in this item: 1
03_2007.pdf (333.0Kb) -
Built-in cooperation with business communityMadsen, Dorte (, 2012)[More information][Less information]
Abstract: The purpose of this paper is to present the design of a three year bachelor’s programme in information management. In 2006, a new educational programme in Information Management was launched at Copenhagen Business School (CBS) in Denmark: BA in Information Management (http://www.cbs.dk/im). Developing this programme was motivated by a wish to launch a programme with a specific focus on the emerging digital, global information world in which we live, and the initiation of the programme was motivated by a strong demand from the business community calling for graduates with a holistic view of information processes and practices in organisations. The paper focuses on the underlying model for curriculum design which has been developed at CBS. The model takes its starting point in the business community’s perception of the graduates’ future practice. In the bachelor’s programme in information management, the cooperation with the business community has been built into the curriculum design in the form of problem-based projects and an internship. On the basis of a survey of the business community’s perception of future practice, a qualifications profile for the programme was formulated. The importance of problem-oriented work is discussed, as well as the interplay between problem-based and discipline-based elements in the curriculum design. URI: http://hdl.handle.net/10398/8639 Files in this item: 1
Madsen2012_Curriculum design.pdf (270.2Kb) -
Their Merits and Sophistication across ContextsHolm, Morten (Frederiksberg, 2012)[More information][Less information]
Abstract: The purpose of this dissertation is to expand our understanding of the applicability and performance effects of different Customer Profitability Measurement (CPM) models across contexts. Customer profitability measurement has attracted increasing interest recently – mainly in the marketing literature. The vast majority of this research has been case-based. Consequently, the evidence in this field consists of a number of case demonstrations indicating that using CPM models can be beneficial in specific industries but only very limited cross-sectional research investigating the general relationships between the CPM model use, context and firm financial performance. Researching these relationships is expected to contribute to marketing as well as management accounting literatures but also to managers working with or planning to start working with CPM models in practice for two reasons: First, marketing managers are increasingly required to be accountable for the marketing investments they expect to make. A better understanding of which CPM models that are applicable in different contexts will contribute to more efficient resource utilization in firms. Second, the management accounting literature on CPM models is very scarce despite the fact that this area is a key priority in practice. Knowledge on how CPM models are adapted to fit the environment in which the firm operates will contribute to our understanding of how CPM models should be designed but also to the general school of contingency-based management accounting research. URI: http://hdl.handle.net/10398/8437 Files in this item: 1
Morten_Holm.pdf (795.1Kb) -
An econometric study of an Italian bankGritti, Paola; Foss, Nicolai J. (København, 2007)[More information][Less information]
Abstract: We empirically address how customer satisfaction and loyalty in the banking industry may affect profitability. This helps to identify the strategy and competencies necessary to benefit from customer relationships which are important sources for improved performance in the banking. We do this by analyzing data collected on 2,105 customers of 118 branches of one of the biggest banks of an Italian banking group. We find that customer satisfaction impacts loyalty, which in turn has a direct effect on financial and non-financial customer value/total customer value/complex customer value. Moreover, loyalty is a mediator between financial and not-financial customer value and two sources of customer satisfaction, namely relationships with the front office and the branch, on the one hand, and the products offered, on the other. URI: http://hdl.handle.net/10398/7484 Files in this item: 1
cbs forskningsindberetning smg 113.pdf (217.2Kb) -
-Strategi, struktur og teknologiledelseIversen, Mikael; Frøslev Christensen, Jens (København, 1996)[More information][Less information]