Browsing by Subject "CSR"
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Organizational challenges for CSR communication in social mediaEtter, Michael; Morsing, Mette; Castello, Itziar (Amsterdam, 2011)[More information][Less information]
Abstract: Purpose: Social media hold promises for companies to engage with a variety of stakeholders about CSR issues and thereby enhance stakeholder relationships. However, by implementing a social media strategy companies face different constraints. With this paper barriers diminishing stakeholder dialogue in the Web 2.0 are identified. Design and methodology: With a single case in‐depth‐study we analyze the implementation of a communication strategy of a recently launched CSR‐twitter‐account of a European based pharmaceutical company leading in CSR. Data is derived from interviews with four managers with central roles in strategy formulation and implementation. Findings: Five factors diminishing stakeholder dialogue are identified: Lack of resources, unfamiliarity with social media, managerial scepticism, internal guidelines and culture, and external regulations. These barriers prevent basic principles of relationship building online, such as regular updates or conversational human voice. Research limitations: With a single case study the representative value of the results is limited. However, the results give valuable insights into the challenges and concerns management faces when implementing a CSR communication strategy in social media. Practical implications: The results show that organisational constraints have to be addressed in order to implement a successful social media strategy. We therefore argue that corporate communications has to increasingly emphasis organisational aspects. Originality: To date, only little research has been done about CSR communication in social media. Furthermore, the research paper presents highly relevant and new findings by drawing the attention to organizational rooted challenges of corporate communication and strategy implementation. URI: http://hdl.handle.net/10398/8530 Files in this item: 1
Michael_Etter_2_paper.pdf (174.2Kb) -
An Examination of Government Policies and Company Initiatives in Denmark and the UKBrown, Dana; Steen Kundsen, Jette (, 2012)[More information][Less information]
Abstract: The literature explains the link between CSR and domestic institutions in terms of the presence of national institutional complementarities as a key determinant of a company’s CSR initiatives. One set of explanations sees CSR as fitting in with domestic institutional structures as either `substituting’ or ‘mirroring’ government policies. A second set of explanations views CSR as driven by variations in competitive needs across countries, reflecting in particular the degree of international market exposure. Both sets of literature look at the level of CSR in companies from different countries. Focusing on the UK and Denmark we study the link between CSR and domestic institutions by examining the content of both government CSR policies and company CSR initiatives. We find that CSR can be a substitute for government regulation, but in contrast to 2 existing literatures we show that this is more likely in the context of host countries rather than in home countries. URI: http://hdl.handle.net/10398/8434 Files in this item: 1
Brown_Knudsen_2012_2.pdf (348.0Kb) -
Government Policies on Corporate Social Responsibility in Denmark and the UKBrown, Danna; Steen Knudsen, Jette (, 2012)[More information][Less information]
Abstract: Do government policies on CSR in the UK and Denmark reflect distinct domestic political-economic institutional differences as predicted by the Varieties of Capitalism approach, or do they display new forms of governance that primarily address the needs of global businesses? We move beyond the management literature and the literature on public management of particular environmental and sustainability programs to explore a broader government agenda for CSR through a political science lens. We develop a set of expectations that follow from the literature on domestic institutions as well as from the literature that takes into account the role of governments in interaction with transnational actors. We find evidence for a substitution objective in the initial CSR programs of the Danish and British governments (and a mirror objective in Denmark). However, we also find that globalization has motivated governments to use their regulatory authorities pertaining to CSR policies for purposes beyond enhancement of welfare state functions. URI: http://hdl.handle.net/10398/8433 Files in this item: 1
Brown-Knudsen_2012.pdf (431.0Kb)
Now showing items 1-3 of 3