Browsing by Subject "Classification"
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Hsuan, Juliana; Prockl, Günter (Frederiksberg, 2013)[More information][Less information]
Abstract: Purpose - 3PL services are more or less individually designed bundles of logistics operations that are provided on the basis of a long term relationship between logistics service providers and their clients mostly in industry and retail. The appropriate degree of the individuality is however subject to a trade-off between the creation of complexity to reflect individual customer needs and the realization of synergy effects by the replication of common elements and the multiplied utilization of relevant resources for different customers. The appropriate mix of the more individual elements and the more common elements is seen as a major success factor for the design of the service propositions. Design/methodology/approach - The explorative paper is combining major elements and frameworks from different interdisciplinary research streams, such as modularity and service design and adapts them to the subject of third party logistics. Findings - As a major result the paper is providing a conceptual model for the systematic and formal description of modularity and individuality in the configuration of third party logistics services. The model thus serves as a tool to classify and categorize degrees of complexity that are embedded in TPL settings. Research limitations/implications (if applicable) - As our research is still in the exploratory stage, we do not offer empirical findings. Practical implications - Our findings can help firms to better understand the critical factors in their current TPL service offerings and how to replicate or (re)design the new services offered. Depending on the level of complexity of the TPL services, firms need also to consider the implications of the replication and/or (re)design on the configuration of the supply chain, especially downstream. Originality/value - The paper crosses disciplinary boundaries and combines relevant research streams to provide a sound foundation for the categorization and classification of TPL services and for new service design/development (NSD) and supply chain configuration. URI: http://hdl.handle.net/10398/8813 Files in this item: 1
Prockl_1.pdf (289.1Kb)
Now showing items 1-3 of 3