Browsing by Subject "Classification"
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb)
Now showing items 1-2 of 2