Browsing by Author "Gwozdz, Wencke"
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Reisch, Lucia A.; Gwozdz, Wencke (Frederiksberg, 2011)[More information][Less information]
Abstract: To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This infrastructure is a direct reflection of the mainstream economic growth paradigm that the literature on consumer culture characterizes as chronic overconsumption. This study examines the effects of one of the constituent factors of consumer societies and a key contributory factor to childhood obesity: commercial food communication targeted to children and its impact on their food knowledge and food preferences. Because evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns, we combine insights from behavioral economics and traditional consumer behavior theory to formulate seven hypotheses, which we then test using a subsample from the IDEFICS study. The results reveal not only that advertising has divergent effects on children’s food knowledge and preferences but that food knowledge is unrelated to food preferences, a finding that has important implications for future research and public policy. URI: http://hdl.handle.net/10398/8333 Files in this item: 1
Reisch_Gwozdz_2011.pdf (142.5Kb) -
The first study on Danish consumers’ tendency to compulsive buyingReisch, Lucia; Gwozdz, Wencke; Raab, Gerhard (Frederiksberg, 2011)[More information][Less information]
Abstract: Background: The present study is the first study of Danish consumers on compulsive buying. It draws on a representative sample of 1,015 Danish consumers (aged between 15 and 84 years) and extends prior research undertaken in other countries (such as Germany, Austria, Switzerland, France, Canada, the US). It is the first study to shed light on the situation in a Scandinavian context and is designed to allow for a comparison with the situation in other countries. Results: The prevalence of compulsive buying tendencies in Denmark are: 9.75% of the respondents show compensatory buying behavior and 5.81% show compulsive buying tendencies. These percentages are similar to those found in Germany and slightly lower than in Austria. They are also within the range of preferences in other countries. Regarding socio‐demographics, age and sex play a decisive role while marital status, education and income cannot be associated with compulsive buying. If there is such a thing like “a typical shopaholic”, it would be a women aged between 25 and 44 years, disregarding whether she is a single or not, has a low or high education and income. The internet offers shopping opportunities that lure both, potential shopaholics and compensatory buyers more than inconspicuous buyers. Compensatory and compulsive buyers have far more customer cards than others. Conclusion: To sum up, this study identifies diverse factors that are related to compulsive buying behavior. To find out what cause is and what effect, more qualitative research as well as experimental studies are needed. Additionally, more intercultural comparisons could lead to insights into the effects of the social and cultural consumption environment, i.e., the role of norms, values, policies, and the mass media on buying behavior. This type of research has, to date, not been undertaken in any Scandinavian country. A first step is the comparison of Danish, Austrian and German data which is currently undertaken. The results of the present study together with future analyses could feed into strengthening consumer education and informing debt counseling and consumer advice. It is also relevant data for credit card companies and retail. URI: http://hdl.handle.net/10398/8391 Files in this item: 1
Lucia_Reisch_WP2.pdf (247.4Kb) -
An Analysis of Factors Influencing Diets of European ChildrenGwozdz, Wencke; Reisch, Lucia A.; DeHenauw, Stefaan; Lissner, Lauren; Moreno, Luis; Tornaritis, Michael; Molnar, Denes; Siani, Alfonso; Veidebaum, Toomas; Pigeot, Iris (Frederiksberg, 2011)[More information][Less information]
Abstract: Because interventions related to diet and other health behaviours are seldom successful and/or sustainable, it is extremely important to identify the individual factors that contribute to a healthier or unhealthier diet. To this end, we use cross-sectional data from the IDEFICS study to analyse the dietary behaviour of children aged between 2 and 9 years in eight European countries. We model the complex nature of these individual factors using structural equation modelling. Our results show that both sedentary behaviour and food exposure are strong contributors to children’s dietary choices. However, although we find a positive relation between a healthy diet and weight status for girls, weight status appears independent of diet quality for boys. These outcomes, although they permit no firm conclusions on health policy strategies, clearly suggest that further research based on longitudinal data could provide valuable insights for the design of successful prevention and intervention strategies. URI: http://hdl.handle.net/10398/8334 Files in this item: 1
GwozdzReisch_2011.pdf (273.6Kb)
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