Browsing by Author "Nawaz, Ather"
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Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Nawaz, Ather; Plocher, Thomas; Clemmensen, Torkil; Qu, Weina; Sun, Xianghong (København, 2007)[More information][Less information]
Abstract: There is a difference in how Danish and Chinese people group object, method and concepts into categories. Difference in these points affect the information structure in applications, which involve menus, links and directories. This study involves groups from Chinese and Danish cultures and investigates how these two cultures group cards into different categories and how their cultural backgrounds affect the structure of their categories. Card Sort, Information Structure, Cultural Difference and Usability. URI: http://hdl.handle.net/10398/6518 Files in this item: 1
03_2007.pdf (333.0Kb)
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