Browsing by Author "Stöber, Birgit"
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Ooi, Can-Seng; Stöber, Birgit (, 2008)[More information][Less information]
Abstract: This paper compares the branding strategies of Berlin and Singapore. The respective authorities in these cities are actively marketing, branding and transforming their cities, so that these locations will be perceived as culturally vibrant, technologically advanced and attractive for investors, tourists and creative workers. While Berlin and Singapore share the same goals, they also share similar problems – how can they convince a world that is critical and cynical about the commercial images presented through their place brands? How can they convince the world that their cities are really exciting and truly creative? The arts and culture – both popular and high – are used in place branding to address some of these challenges. This paper also concludes that place branding and its authenticity must be understood in context. The emerging reality of the place means that the brand should also reflect the local entangled social, economic and political issues; the brand, in order to be authentic, should also communicate the commercial and the vision of the place. URI: http://hdl.handle.net/10398/7773 Files in this item: 1
Creative Encounters Working Papers 6.pdf (250.3Kb) -
Ooi, Can-Seng; Stöber, Birgit (Frederiksberg, 2008)[More information][Less information]
Abstract: This paper compares the branding strategies of Berlin and Singapore. The respective authorities in these cities are actively marketing, branding and transforming their cities, so that these locations will be perceived as culturally vibrant, technologically advanced and attractive for investors, tourists and creative workers. While Berlin and Singapore share the same goals, they also share similar problems – how can they convince a world that is critical and cynical about the commercial images presented through their place brands? How can they convince the world that their cities are really exciting and truly creative? The arts and culture – both popular and high – are used in place branding to address some of these challenges. This paper also concludes that place branding and its authenticity must be understood in context. The emerging reality of the place means that the brand should also reflect the local entangled social, economic and political issues; the brand, in order to be authentic, should also communicate the commercial and the vision of the place. URI: http://hdl.handle.net/10398/8144 Files in this item: 1
x656557086.pdf (250.3Kb) -
On the authority and role of place brand image rankingsCsaba, Fabian Faurholt; Stöber, Birgit (Frederiksberg, 2011)[More information][Less information]
Abstract: This paper discusses the practice of ranking linked to the issue of place branding focusing on two cases from Denmark, one the national level, the other on the local level, namely the city of Copenhagen. Rankings of places have increased, and – as we shall argue – so have their influence on identity negotiation and public policy. Drawing on experiences with rankings in other fields (corporate reputation and higher education) and critical work on polling, we examine their growing influence, unanticipated consequences and claims to represent places and people. We analyze how media and various audiences represent and use place image survey results. URI: http://hdl.handle.net/10398/8243 Files in this item: 1
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The Digital Concert Hall in a Media Geographical PerspectiveStöber, Birgit (Frederiksberg, 2011)[More information][Less information]
Abstract: The Internet is often associated with “a placeless world, (…) and a form of reality grounded in technology rather than nature” (Adams 2009, 115). Many commentators argue that the combination of Information and Communication Technologies (ICTs) and cyberspace disrupts a number of factors that underpin traditional forms of cultural and social interaction and thus the relationship between place, community and identity.” (Dodge & Kitchen 2001, 33) Moreover, an argument often heard is that media are not able to reproduce a unique moment tied to a particular site; therefore media (no matter whether they are analog or digital) are not able to transmit cultural events such as a concert without losing its specific “aura” (Benjamin). The case of the Digital Concert Hall (DCH) by Berlin Philharmonic Orchestra challenges these arguments. The DCH is a virtual place and communication platform that offers a “quasi authentic concert experience on a home computer” (Kolbe 2009, 12). However, the DCH is extremely bounded to the concrete place of the concert hall in Berlin mainly due to the technology installed in the hall. In this paper, I will argue that the virtual place of the DCH is a new media initiative from the classical music scene that is not placeless, neither it is weakening the physical place of the concert hall in Berlin. Rather, the virtual platform DCH is strengthening the physical place as well as the brand Berlin Philharmonic Orchestra. URI: http://hdl.handle.net/10398/8253 Files in this item: 1
54-BS- New media and music productsx.pdf (273.6Kb)
Now showing items 1-4 of 4