Browsing by Subject "Stakeholders"
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How Managers in Multinational Corporations perceive Stakeholders and Societal ResponsibilitiesRahbek Pedersen, Esben (, 2009)[More information][Less information]
Abstract: The stakeholder approach has become a popular perspective in mainstream management and corporate social responsibility (CSR) literature. However, it remains an open question how real‐life managers actually view their stakeholders and what rationales are used for making judgments about their relative importance. This article will try to answer these questions by examining who managers in multinational corporations (MNCs) consider as their stakeholders and how they value them. It is concluded that managers still tend to hold a rather narrow (managerial) view of the firm and primarily give priority to stakeholder groups which are directly involved in the core transformation system. The conclusions are derived from interviews and surveys of in total 662 managers in four MNCs. The data is collected as part of RESPONSE: a large EU‐ and corporate‐funded initiative on corporate social responsibility (CSR). URI: http://hdl.handle.net/10398/7936 Files in this item: 1
wp cbscsr 2009-5.pdf (567.6Kb) -
The case of CopenhagenOoi, Can-Seng; Strandgaard Pedersen, Jesper (, 2009)[More information][Less information]
Abstract: The stakeholder and bottom up approach is advocated by many researchers in the place branding literature. In order for a place brand to be successful, it must be supported by the various stakeholders. Moreover, it is an ethical issue. While studies have shown how place brands fail because of the lack of consultation with stakeholders, building up consensus amongst stakeholders is easier said than done. Models are plentiful but the practice can be a different story. How should these models translate into actual practices? We looked at the Copenhagen International Film Festival and the branding of Copenhagen. URI: http://hdl.handle.net/10398/7939 Files in this item: 1
Now showing items 1-2 of 2