Browsing by Subject "Web 2.0"
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Towards a Group Formation MethodologyRazmerita, Liana; Brun, Armelle (Nordwijkerhout, 2011)[More information][Less information]
Abstract: Group work has been adopted as an important tool to support collaborative work in order to enhance learning processes. There is a wealth of literature related to group performance and the impact of group composition on group and individual performance. However, very few studies address the issue on how to automatically form groups. This article proposes a methodology that could be used by professors to form groups automatically taking into account different criteria as well as the students’ profile. This methodology is based on a pilot study that analyzes group composition of self-formed student groups. The pilot study findings suggest that students tend to form homogeneous group in terms of level of the knowledge. Furthermore, students report that working on common topics of interests was a decisive factor in forming the groups. URI: http://hdl.handle.net/10398/8335 Files in this item: 1
RazmeritaCSEDU2011.pdf (126.5Kb) -
Hansen, Rina; Bjørn-Andersen, Niels (, 2011)[More information][Less information]
Abstract: The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010. URI: http://hdl.handle.net/10398/8429 Files in this item: 1
RinaHansen_NBAndersen.pdf (780.2Kb) -
A longitudinal study of the adoption of online interactive and social media by luxury fashion brandsHansen, Rina (Turku, 2011)[More information][Less information]
Abstract: Most luxury fashion brands have yet to develop a clear and focused integrated online strategy, as they have struggled with the dilemma of interacting with fans and customers online. We observed how 35 luxury fashion brands utilized social and interactive online technologies since 2006 by formulating a framework for assessing fashion websites and brand controlled social media sites. Our findings illustrate that the observed luxury brands have increased their adoption of social and interactive digital technologies since 2006, and that with the help of Web 2.0 technologies fashion brands can create an immersing and innovative environment online.The findings also have relevance for practitioners, as the developed 8C framework can function as a checklist for fashion brand website creation. URI: http://hdl.handle.net/10398/8528 Files in this item: 1
Rina_Hansen_2011_1.pdf (1.281Mb)
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