Browsing by Subject "brand image"
Now showing items 1-2 of 2
-
an emotional theoryHansen, Flemming; Percy, Larry; Hallum Hansen, Morten (København, 2004)[More information][Less information]
Abstract: The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement, type of need gratification, purchasing behaviour, etc. URI: http://hdl.handle.net/10398/6657 Files in this item: 1
1_ 2004.pdf (340.3Kb) -
Experiences from SingaporeOoi, Can-Seng (København, 2005)[More information][Less information]
Abstract: This paper draws inspiration from Edward Said’s orientalism, and examines how the three National Museums of Singapore – the Singapore History Museum, the Singapore Art Museum and the Asian Civilizations Museums – are orientalized. The process is mediated through the museums’ close links to tourism promotion in the city-state. The tourism authorities in Singapore have found that the city destination has become too modern and western for many tourists, and the destination has embarked on a campaign to make Singapore more oriental. The creation of the museums is one strategy to orientalize Singapore; these museums assert different layers of Singapore’s oriental identities. Each museum appropriates the tourist orientalist imagination in different ways. This paper argues that the orientalist imagination can be understood as a set of knowledge resources for the construction of local identities to enhance a destination’s uniqueness and attractiveness. Besides reviewing Said’s orientalism, this paper visits criticisms of the theory, within the context of the orientalization process of museums in Singapore. Keywords: orientalism, Singapore Art Museum, Singapore History Museum, Asian Civilizations Museum, Singapore tourism. URI: http://hdl.handle.net/10398/7399 Files in this item: 1
cdp05-01-csooibibl.pdf (170.2Kb)
Now showing items 1-2 of 2