Emner "corporate storytelling"
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At arbejde med et ikke-essentialistisk identitetsbegrebBuhl, Søren; Bech Hansen, Rasmus (København, 2003)[Flere oplysninger][Færre oplysninger]
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Clemmensen, Torkil; Vendelø, Morten (København, 2004)[Flere oplysninger][Færre oplysninger]
Resume: Abstract: In this paper we present a cost effective and simple procedure for evaluating company web sites. Our assumption is that such sites are places for companies’ self-presentation and that customers are readers of these texts. Web site texts with narrative qualities, e.g. scenes, actors, acts, initiate the customers’ imagination and narrative mind and hence their decision making. These ideas are investigated in a qualitative study of two companies’ self-presentation as future work places for students. The results demonstrate that the students choose the company that has a web site with rich narrative qualities above the company that has a web site with good graphical appearance, but poor narrative qualities. In conclusion, we suggest that user centred evaluation of commercial web sites by using the suggested method can pay attention to deep, narrative structures in both the company’s self-presentation and the customers’ reading of the web site texts. Keywords: Competitive advantage, decision-making, dramas, imagination, narratives, storytelling, web-design. URI: http://hdl.handle.net/10398/6442 Filer i denne post: 1
08-2004.pdf (679.8Kb) -
Storytelling i ledelse og virksomhedskommunikationNiss, Hanne (København, 2003)[Flere oplysninger][Færre oplysninger]
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a narrative approach to the study of international acquisitionsSøderberg, Anne-Marie (København, 2003)[Flere oplysninger][Færre oplysninger]
Resume: Most studies of mergers and acquisitions have a managerial tilt and are founded on short visits to the companies investigated. This essay is based on a longitudinal study of a company that experiences a series of international acquisitions, giving voice to a wide range of organizational actors at different hierarchical levels, interviewed at different points of time over a period of six years. The collected narrative interviews are viewed as retrospective interpretations of change processes in the acquired company, made by organizational actors as parts of the plots they are continually constructing and revising to make sense of the course of organizational actions and events. Greimas’ actantial model is used to systematize the different plots that can be seen as results of both individual and collective processes of selection, hierarchization and sequencing of organizational actions and events. It is argued that a narrative approach is well suited to clarify changing patterns of identification and justification and to display different modes of storytelling. The narratological analyses moreover illustrate that even central actors within an acquired company often have such different work-views and world-views that it may be problematic or even counterproductive if upper-level management introduces corporate storytelling through conscious efforts without any negotiation of the different versions of stories told by the employees. URI: http://hdl.handle.net/10398/6962 Filer i denne post: 1
wp67.pdf (333.5Kb)
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