Browsing by Subject "singapore"
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Singapore Chinese business strategies after failing in ChinaDahles, Heidi (København, 2006)[More information][Less information]
Abstract: The focus of this paper is on the strategies applied by Singapore-Chinese businesses upon failing in their China business ventures. It has been argued that both the increase of Singapore ventures into China and the failures are due to either cultural issues (misinterpretation of ‘shared ethnicity’) or economic factors (differences in economic practices). Singapore businessmen apply inclusive strategies combining Western management styles with Chinese ways of doing business in order to reduce the risk involved with investments across national borders into China. Though largely successful, this strategy entails its own risks. Based on 10 case studies, this paper discusses the ways in which Singapore Chinese entrepreneurs respond upon failing in China and the strategies they develop to re-find their comfort zone for transnational business ventures. Keywords: Chineseness, Ethinicity, Entrepreneurship, Singapore, China, Business Strategies. URI: http://hdl.handle.net/10398/7401 Files in this item: 1
heidi.pdf (166.4Kb) -
Experiences from SingaporeOoi, Can-Seng (København, 2005)[More information][Less information]
Abstract: This paper draws inspiration from Edward Said’s orientalism, and examines how the three National Museums of Singapore – the Singapore History Museum, the Singapore Art Museum and the Asian Civilizations Museums – are orientalized. The process is mediated through the museums’ close links to tourism promotion in the city-state. The tourism authorities in Singapore have found that the city destination has become too modern and western for many tourists, and the destination has embarked on a campaign to make Singapore more oriental. The creation of the museums is one strategy to orientalize Singapore; these museums assert different layers of Singapore’s oriental identities. Each museum appropriates the tourist orientalist imagination in different ways. This paper argues that the orientalist imagination can be understood as a set of knowledge resources for the construction of local identities to enhance a destination’s uniqueness and attractiveness. Besides reviewing Said’s orientalism, this paper visits criticisms of the theory, within the context of the orientalization process of museums in Singapore. Keywords: orientalism, Singapore Art Museum, Singapore History Museum, Asian Civilizations Museum, Singapore tourism. URI: http://hdl.handle.net/10398/7399 Files in this item: 1
cdp05-01-csooibibl.pdf (170.2Kb) -
The Place Branding of Denmark and SingaporeOoi, Can-Seng (København, 2006)[More information][Less information]
Abstract: Place branding has become popular. Places brand themselves to attract tourists, talented foreign workers, investments and businesses. The brand accentuates the positive characteristics of the place; it frames the society and sells its cultures. In the context of tourism, this paper examines the branding strategies of two very different countries – Denmark and Singapore. In Singapore, the convergence between the brand message and the place reality is frequently engineered by creating new brand-related products. In Denmark, the brand tries to communicate an existing local reality; it wants to present a prevailing reality. To the Danes, the brand is descriptive and should portray the country in a positive and accurate manner. To the Singaporeans, the brand is normative and a vision of what Singaporean society ought to become. These countries share common goals when branding themselves but their branding strategies are different, why? This paper situates their strategic differences in the local social, cultural and political context. Although country branding is externally directed, domestic politics and mechanisms of local control affect how the country can brand itself. Keywords: place branding, branding strategies, Denmark, Singapore, tourism, destination URI: http://hdl.handle.net/10398/7393 Files in this item: 1
cdp 2006-009.pdf (157.1Kb)
Now showing items 1-3 of 3