http://hdl.handle.net/10398/16 2013-06-19T12:25:16Z 2013-06-19T12:25:16Z Schmidt, Marcus http://hdl.handle.net/10398/8721 2013-06-13T12:05:49Z 2013-06-13T00:00:00Z

Discrepancy between stated preferences (self-reports) and actual purchases Schmidt, Marcus The present study is based on a large scale panel survey and uses the German market for profiling the consumer of ecological margarine. We analyze how this consumer differs from the mainstream consumer. Consumers of ecological margarine are categorized as light- , medium-, heavy-users and loyalists. Also, we explore why some consumers - when being asked - intend to buy ecological margarine but do not purchase the product (and vice versa). A cluster analysis of non-purchasers of ecological margarine shows at least one sizeable cluster of non-purchasers possess views on ecostatements that are more eco-prone than loyal purchasers of eco-margarine. Several other interesting findings are revealed. Implications for promotion of ecological margarine are discussed (not in the present draft but at the conference).

2013-06-13T00:00:00Z Rasmussen, Hans Peter http://hdl.handle.net/10398/8671 2013-03-26T14:14:52Z 2013-03-26T00:00:00Z

Giv en ged Rasmussen, Hans Peter ”Giv-en-ged” er navnet på en kampagne, som Folkekirkens Nødhjælp (FKN) lancerede op mod jul tilbage i 2006. Den er et godt eksempel på, hvordan det at give penge til velgørenhed ikke kun handler om at hjælpe fattige mennesker i nød eller kun om at støtte et godt formål. Kampagnen solgte i 2006 over 50.000 gavekort, og salget via hjemmesiden www.givenged.dk nåede hidtil usete højder herhjemme for onlinehandel. Det medførte blandt andet, at DIBS (online betalingssystem) en enkel dag lukkede ned for salg på hjemmesiden, fordi det høje antal bestillinger blev forvekslet med et hackerangreb, som aktiverede sikkerhedssystem hos DIBS. I alt indbragte kampagnen ti millioner på under en måned, og når man ser bort fra fællesindsamlinger ved tv-shows, er det en af de mest succesfulde indsamlingskampagner herhjemme

2013-03-26T00:00:00Z Lyck, Lise http://hdl.handle.net/10398/8711 2013-06-10T12:32:52Z 2013-06-10T00:00:00Z

Booklet for creating attractions Lyck, Lise In order to develop attractions to promote tourism and use of local nature and culture some in-struments can be useful to apply to achieve a successful development, but how to do it in practice is often the question. What is presented is a design for development. Realization requires in-volvement of decision makers and of economic resources outside the AGORA 2.0 project. In other words, what can be presented are design models for decision making. This booklet is meant to be a help in this process. It is based on the principle “learning by doing” applied to product/service ideas and concepts which the participants in the workshops have elab-orated themselves. These examples have already been discussed and presented for the 22 AGORA 2.0 partners based on a draft version. It is furthermore based on “Baltic transnational learning”, as a result of all participants coming from different Baltic countries and with a variety of ideas rooted in Baltic landscapes and tradi-tions. The knowledge sharing has taken place in workshops in the Baltic Sea Region countries. The work packages in AGORA 2.0 include workshops and development of a network that can connect and link Baltic developers and AGORA 2.0 partners and thereby create a vivid Baltic cul-tural cooperation and development.

2013-06-10T00:00:00Z Lyck, Lise http://hdl.handle.net/10398/8712 2013-06-10T12:40:56Z 2013-06-10T00:00:00Z

Survey of young person’s perception and ideas on Baltic Sea Region tourism products Lyck, Lise This survey relates to the EU project AGORA 2.0 work package 4 item c) a contest on innovative heritage product ideas among students/universities. The survey should have been carries out by another partner, but it was not done. It was therefore decided on the last meeting and seminar in the AGORA project in Poland in November 2012, which TCM/CBS should undertake the survey and fulfill the AGORA 2.0 requirements. On this background a survey among students of tourism, hospitality and service management at the Copenhagen Business School was carried out. The students include students from many countries, and the studies are taught in English. This publication presents the survey and the results of the survey.

2013-06-10T00:00:00Z