Browsing Departments by Subject "Fashion magazines"
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Moeran, Brian (Frederiksberg, 2012)[More information][Less information]
Abstract: This working paper, delivered at the ©reative Encounters workshop on the Business of Ethnography in June 2012, and in part (the sections on advertising and anthropology) at the American Anthropological Association’s annual meeting in San Francisco in November the same year, recounts the author’s personal experiences as a fieldworker to consider what it is that defines the newly emergent sub-discipline of business anthropology. The underlying argument is that all kinds of ethnographic research not overtly conducted on ‘business organizations’ may be counted as an anthropology of business, which itself is not strictly defined by the word ‘business’ per se, but includes such features as kinship and household organization, creative and craft practices, community structures, and so on. URI: http://hdl.handle.net/10398/8511 Files in this item: 1
Brian_Moeran_2012_2.pdf (201.0Kb) -
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Abstract: This working paper – written for inclusion as a chapter on Japanese society, to be published in Chinese by the Beijing University of Foreign Studies later in 2011 – looks at popular culture as a form of cultural production. It argues for the need to study popular cultural forms like advertisements, ceramics, fashion magazines and folk art as both products and as processes of design, manufacture, distribution, appreciation and use, which must all be taken into account. Precisely because popular cultural forms are both cultural products and commodities, they reveal the complementary nature of the two categories of culture and the economy. The paper outlines and analyses the different ways in which social, cultural, symbolic and economic capital are converted by those participating in advertising, ceramic, fashion magazine and folk art worlds, and suggests that popular culture may best be seen as a name economy. URI: http://hdl.handle.net/10398/8252 Files in this item: 1
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