Hansen, Torben; Jensen, Jan Møller; Solgaard, Hans Stubbe(København, 2003)
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Abstract:
This paper tests the ability of two consumer theories - the theory of reasoned action and the theory of planned behavior - in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two web-based surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest that the theory of planned behavior (with the inclusion of a path from subjective norm to attitude) provides the best fit to the data and explains the highest proportion of variation in online grocery buying intention. Keywords Online buying intention – groceries - theory of reasoned action – theory of planned behavior – lisrel
Sørensen, Lars B.; Holst, Lisa L.(København, 2003)
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Abstract:
The paper at hand presents an extension and application of Kotzab & Madlbergers (Kotzab &
Madlberger, 2001) original clicks-and-mortar web-scan framework, which is here used to reexamine
the click-and-mortar activities of the top 100 Danish retailers and compare with results
from the identical study last year. The first part of the paper describes the development and
rationale behind the model used, the second part describes the results obtained and describes the
evolution by analysing data from 2001, 2002 and 2003. The empirical results show a shift
toward selling in the internet channel, and a differentiation between the most sophisticated sites:
they focus on either Marketing or Logistics processes!