Browsing Working Papers (MARKETING/AØ) by Title

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Browsing Working Papers (MARKETING/AØ) by Title

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  • Modelling Emotional and Attitudinal Evaluations of Major Sponsors
    Martensen, Anne; Hansen, Flemming (København, 2004)
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  • The Online Grocery Consumer
    results from two Scandinavian Surveys
    Hansen, Torben (København, 2003)
    [More information]
  • Opportunity and Implications of Grocery E-Commerce
    Vangkilde, Mads (København, 2005)
    [More information]
  • Optimering af reklame
    Måling, modeller og styring
    Hansen, Flemming (København, 2003)
    [More information]
  • Reputation in Higher Education
    Development, Validation and Application of a Model
    Martensen, Anne; Grønholdt, Lars (København, 2005)
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  • Supra-complex decision making
    A framework for understanding the choice behaviour of the modern food consumer
    Hansen, Torben; Thomsen, Thyra Uth (København, 2006)
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  • Understanding The Role of Emotion in Advertising
    Percy, Larry (København, 2003)
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  • What Are the Drivers of Channel Evolution?
    Distribution Reform in the People´s Republic of China
    Jaffe, Eugene D. (København, 2004)
    [More information]