Browsing Department of Intercultural Communication and Management (ICM/IKL) by Title
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Organizational challenges for CSR communication in social mediaEtter, Michael; Morsing, Mette; Castello, Itziar (Amsterdam, 2011)[More information][Less information]
Abstract: Purpose: Social media hold promises for companies to engage with a variety of stakeholders about CSR issues and thereby enhance stakeholder relationships. However, by implementing a social media strategy companies face different constraints. With this paper barriers diminishing stakeholder dialogue in the Web 2.0 are identified. Design and methodology: With a single case in‐depth‐study we analyze the implementation of a communication strategy of a recently launched CSR‐twitter‐account of a European based pharmaceutical company leading in CSR. Data is derived from interviews with four managers with central roles in strategy formulation and implementation. Findings: Five factors diminishing stakeholder dialogue are identified: Lack of resources, unfamiliarity with social media, managerial scepticism, internal guidelines and culture, and external regulations. These barriers prevent basic principles of relationship building online, such as regular updates or conversational human voice. Research limitations: With a single case study the representative value of the results is limited. However, the results give valuable insights into the challenges and concerns management faces when implementing a CSR communication strategy in social media. Practical implications: The results show that organisational constraints have to be addressed in order to implement a successful social media strategy. We therefore argue that corporate communications has to increasingly emphasis organisational aspects. Originality: To date, only little research has been done about CSR communication in social media. Furthermore, the research paper presents highly relevant and new findings by drawing the attention to organizational rooted challenges of corporate communication and strategy implementation. URI: http://hdl.handle.net/10398/8530 Files in this item: 1
Michael_Etter_2_paper.pdf (174.2Kb) -
The European Undergraduate Research-Oriented Participatory Education (EU-ROPE) At Copenhagen Business SchoolTackney, Charles T.; Strömgren, Ole; Sato, Toyoko (København, 2006)[More information][Less information]
Abstract: While the knowledge management literature has addressed the explicit and tacit skills needed for successful performance in the modern enterprise, little attention has been paid to date in this particular literature as to how these wide-ranging skills may be suitably acquired during the course of an undergraduate business school education. This paper presents case analysis of the research-oriented participatory education curriculum developed at Copenhagen Business School because it appears uniquely suited, by a curious mix of Danish education tradition and deliberate innovation, to offer an educational experience more empowering of essential tacit knowledge skills than that found in educational institutions in other national settings. We specify the program forms and procedures for consensus-based governance and group work (as benchmarks) that demonstrably instruct undergraduates in the tacit skill dimensions of knowledge thought to be essential for success following graduation. URI: http://hdl.handle.net/10398/7043 Files in this item: 1
eu-rope.pdf (275.6Kb) -
Ooi, Can-Seng (Frederiksberg, 2010)[More information][Less information]
Abstract: Societal changes are seldom discussed in the literature on city branding. The time element is important because it highlights the fluctuating reality of society. The city brand message freezes the place but in fact, the city branding exercise is a continuous process. Society emerges too. City brands are supposed to accentuate the uniqueness of the city, be built from the bottom-up and reflect the city’s identity. This paper highlights three paradoxes, pointing out that city branding processes can also make cities more alike, bring about societal changes and forge new city identities. A city branding campaign does not just present the city, it may change the city. The relationships between the branding exercise and the city are intertwined in the evolution of the place. URI: http://hdl.handle.net/10398/8014 Files in this item: 1
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Hatch, Mary Jo; Schultz, Majken; Williamson, John; Fox, Robert; Vinogradoff, Paul (København, 2001)[More information][Less information]
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Moeran, Brian (København, 2001)[More information][Less information]
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theoretical considerations in connection with a series of case studies of foreign acquisitions of Danish companiesCardel Gertsen, Martine; Søderberg, Anne-Marie (København, 1996)[More information][Less information]
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Reisch, Lucia A.; Gwozdz, Wencke (Frederiksberg, 2011)[More information][Less information]
Abstract: To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This infrastructure is a direct reflection of the mainstream economic growth paradigm that the literature on consumer culture characterizes as chronic overconsumption. This study examines the effects of one of the constituent factors of consumer societies and a key contributory factor to childhood obesity: commercial food communication targeted to children and its impact on their food knowledge and food preferences. Because evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns, we combine insights from behavioral economics and traditional consumer behavior theory to formulate seven hypotheses, which we then test using a subsample from the IDEFICS study. The results reveal not only that advertising has divergent effects on children’s food knowledge and preferences but that food knowledge is unrelated to food preferences, a finding that has important implications for future research and public policy. URI: http://hdl.handle.net/10398/8333 Files in this item: 1
Reisch_Gwozdz_2011.pdf (142.5Kb) -
Hybrid States and the Public-Private DistinctionLeander, Anna (Frederiksberg, 2009)[More information][Less information]
Abstract: The chimerical state is not only a hybrid state. It is also a state of obscure powers. As the classical chimera, much of its strength comes precisely from the fact that it hard to see and hence to investigate and critique. The paper traces the origins of this difficulty to the role the public-private divide plays in hiding chimerical power. It does so with reference specifically to the security area. URI: http://hdl.handle.net/10398/7969 Files in this item: 1
The_Obscure_Powers_working_paper.pdf (147.1Kb) -
Ooi, Can-Seng (København, 2007)[More information][Less information]
Abstract: Tourism is entwined in economics, politics, culture, and social life. Despite Denmark’s attempt to re-brand itself as a modern, trendy and vibrant destination, the Danish tourism authorities is still selling the country’s historical sights and Hans Christian Andersen fairy tales to attract a growing number of Chinese tourists. While tourism authorities want to please the Chinese, other Danish authorities are concerned with overstaying tourists who may end up as illegal immigrants. On the Chinese side, the Chinese government is concerned with the image of China and its travelling citizens; they are trying to socially engineer the Chinese into better behaved tourists. The growing China outbound tourism market offers avenues for researchers to re-evaluate some aspects of tourism studies. Earlier studies have concentrated on the domination of tourist-receiving Third World countries by tourist-supplying First World countries. Other studies have focused on tourism impacts on host societies, ignoring how tourists themselves are being socialized and managed. This article, in the case of China, shows that a class of tourists from the developing world is capable of shaping destinations but they themselves are being shaped for the global tourism market. branding Denmark, place branding, tourism impact, tourism strategy, tourism politics URI: http://hdl.handle.net/10398/6577 Files in this item: 1
wp5-2007.pdf (207.7Kb) -
Career-making among cinematographers and film editors in the Danish film industryMathieu, Chris; Stjerne, Iben Sandal (Frederiksberg, 2011)[More information][Less information]
Abstract: This chapter analyzes subjective and objective dimensions of developing a career to a large extent based on one or several strong dyadic relationships to directors who invariably overshadow editors and cinematographers, and the personal and professional advantages (maybe even necessity) and dilemmas encountered in this process. We focus on processes of reputation, but above all, association. With regard to association we examine its two-fold dimensions. On the one hand we look at dynamics inherent in the dyadic relationship (relationship-internal dynamics) as these are central to both subjective experience of one’s career (i.e. meaningfulness, quality of working life, ambitions, and accomplishments), as well as its more objective trajectories. URI: http://hdl.handle.net/10398/8445 Files in this item: 1
Mathieu_ Stjerne_#67.pdf (175.3Kb) -
outline of a research projectGammeltoft, Peter (København, 2003)[More information][Less information]
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The case of CopenhagenOoi, Can-Seng; Strandgaard Pedersen, Jesper (, 2009)[More information][Less information]
Abstract: The stakeholder and bottom up approach is advocated by many researchers in the place branding literature. In order for a place brand to be successful, it must be supported by the various stakeholders. Moreover, it is an ethical issue. While studies have shown how place brands fail because of the lack of consultation with stakeholders, building up consensus amongst stakeholders is easier said than done. Models are plentiful but the practice can be a different story. How should these models translate into actual practices? We looked at the Copenhagen International Film Festival and the branding of Copenhagen. URI: http://hdl.handle.net/10398/7939 Files in this item: 1
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Leander, Anna (Frederiksberg, 2009)[More information][Less information]
Abstract: This entry gives an overview of the debate about private security. It can not pretend to cover everything in equal detail. It is geared to highlight the parts of the discussion about commercial security practices that are of most immediate interest to New Security Studies. Very succinctly put, the entry shows the pertinence of the emerging research agenda where commercial security practices are part of a broader analysis of evolving insecurities, of (in)security spaces and of everyday practices, insisting on the scope for further developments with regard to these issues (section 2). The entry also suggests that the although the more conventional literature on the subject—mostly framed in terms of privatization—has made valuable contributions to the debates about commercial security, it has limited analytical clout for analyzing the politics of commercial security. Worse it sometimes obscures it (section 1). It is therefore not surprising that commercialization is currently tending to replace privatization as the vantage point from which analysis is taking place. URI: http://hdl.handle.net/10398/7963 Files in this item: 1
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Chinese and Expatriate AccountsSøderberg, Anne-Marie; Worm, Verner (Frederiksberg, 2011)[More information][Less information]
Abstract: The purpose of this article is to explore how Chinese and expatriate managers, working in subsidiaries of five MNCs, communicate and collaborate, what kind of cultural encounters they talk about and give prominence to in their accounts of critical incidents, how they reflect upon them/ explain them, and how they cope with perceived similarities and differences to improve cross-cultural communication and collaboration within a global organization. Using an inductive qualitative methodology and thematic analysis, the study draws on indepth narrative interviews with 29 expatriate and 39 Chinese managers and experts. The specific value of this paper is that it explores a hitherto under-researched issue and provides insight into well-educated expatriate and Chinese managers´ accounts of how they perceive themselves and others in a multicultural work context. In both groups we find widely traveled, flexible and open-minded people, who are ready and have the capabilities to conduct cross-cultural leadership. URI: http://hdl.handle.net/10398/8353 Files in this item: 1
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The first study on Danish consumers’ tendency to compulsive buyingReisch, Lucia; Gwozdz, Wencke; Raab, Gerhard (Frederiksberg, 2011)[More information][Less information]
Abstract: Background: The present study is the first study of Danish consumers on compulsive buying. It draws on a representative sample of 1,015 Danish consumers (aged between 15 and 84 years) and extends prior research undertaken in other countries (such as Germany, Austria, Switzerland, France, Canada, the US). It is the first study to shed light on the situation in a Scandinavian context and is designed to allow for a comparison with the situation in other countries. Results: The prevalence of compulsive buying tendencies in Denmark are: 9.75% of the respondents show compensatory buying behavior and 5.81% show compulsive buying tendencies. These percentages are similar to those found in Germany and slightly lower than in Austria. They are also within the range of preferences in other countries. Regarding socio‐demographics, age and sex play a decisive role while marital status, education and income cannot be associated with compulsive buying. If there is such a thing like “a typical shopaholic”, it would be a women aged between 25 and 44 years, disregarding whether she is a single or not, has a low or high education and income. The internet offers shopping opportunities that lure both, potential shopaholics and compensatory buyers more than inconspicuous buyers. Compensatory and compulsive buyers have far more customer cards than others. Conclusion: To sum up, this study identifies diverse factors that are related to compulsive buying behavior. To find out what cause is and what effect, more qualitative research as well as experimental studies are needed. Additionally, more intercultural comparisons could lead to insights into the effects of the social and cultural consumption environment, i.e., the role of norms, values, policies, and the mass media on buying behavior. This type of research has, to date, not been undertaken in any Scandinavian country. A first step is the comparison of Danish, Austrian and German data which is currently undertaken. The results of the present study together with future analyses could feed into strengthening consumer education and informing debt counseling and consumer advice. It is also relevant data for credit card companies and retail. URI: http://hdl.handle.net/10398/8391 Files in this item: 1
Lucia_Reisch_WP2.pdf (247.4Kb) -
Langer, Roy (København, 1997)[More information][Less information]
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the case of Tasbapauni, an Atlantic coast communityHenriksen, Ken (København, 1999)[More information][Less information]
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The Market for Force and the Right to have Protection RightsLeander, Anna (Frederiksberg, 2009)[More information][Less information]
Abstract: Departing from an elaboration of the idea of a citizenship protection nexus (1), the argument developed below is that the introduction of a neo-liberal governance forms security is leading to far reaching (but largely unacknowledged). It is transforming the understanding of the rights to protection that come with citizenship, de facto transforming it from a general right tied to political citizenship to contracted right to be negotiated (2). At the same time, far from working to weakening the role of the state in security provision, the market is reinforcing it (3) and accentuating the military aspect of protection (4). The overall consequence is that the nexus tying citizenship to protection is increasingly shaped by the commercialized national and military concerns (promoted by public and private security professionals). As this paper concludes, attempts to frame and shape the citizenship-protection nexus in alternative ways—for example attempts to de-link citizenship from states and/or to de-militarize citizenship—are the main causalities of this re-ordering. URI: http://hdl.handle.net/10398/7962 Files in this item: 1