Browsing Department of Intercultural Communication and Management (ICM/IKL) by Author "Kragh, Simon"

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Department of Intercultural Communication and Management (ICM/IKL)
Browsing Department of Intercultural Communication and Management (ICM/IKL) by Author

Browsing Department of Intercultural Communication and Management (ICM/IKL) by Author "Kragh, Simon"

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From dichotomy to overlapping scenarios

a redefinition of the strategies of local adaptation and global standardization

Kragh, Simon (København, 2001)

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URI: http://hdl.handle.net/10398/7020

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wp. nr. 52 2001.pdf (155.8Kb)
Three perspectives on intercultural marketing

Kragh, Simon (København, 2000)

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URI: http://hdl.handle.net/10398/6943

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wpnr.37 2000.pdf (185.5Kb)

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