Browsing Department of International Economics and Management (INT) by Author "Munar, Ana María"
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Munar, Ana María (Frederiksberg, 2012)[More information][Less information]
Abstract: Tourism is often linked to ideas of escapism and release from everyday duties and obligations. Modern societies are characterized by highly complex systems of social and cultural control, and citizens of these societies find forms of liberation in travel (Jafari 1987). Tourism destinations act as magnetic spaces of leisure and relaxation that can be visualized as the realm of ‘touristhood’– a theatrical arena in which individuals adopt different masks and conduct themselves according to expectations and norms that differ from those that rule their everyday lives. The consumption and enjoyment of alcoholic drinks constitutes a relevant element of the scenery of touristhood. In touristic spaces the beer product is socially transformed and constructed; tourists enact beer tourism through drinking practices and rituals performed at the destination. Alcohol, and in this case beer consumption, is constitutive of socio-cultural traditions in many national cultures (such as those in Northern Europe). National and local beer cultures are however being transformed and re-shaped in tourism destinations. This study examines the interrelation of beer cultures, more specifically German beer culture, and tourism. It examines how beer culture, combined with touristhood, produces extreme and novel forms of consumption transforming both tourism practices and the world of beer. URI: http://hdl.handle.net/10398/8570 Files in this item: 1
Ana_Maria_Munar_2012.pdf (425.2Kb) -
Munar, Ana María (Frederiksberg, 2010)[More information][Less information]
Abstract: A development in Information and Communication Technologies promising to have a large impact on tourism is the phenomenon known as the Web 2.0. A key to this development is the encouraging of interactivity due to User Generated Content (UGC). This paper focuses on a specific type of UGC: Tourist Created Content (TCC). Based on an exploratory examination of the Web and an extensive analysis of the content, the study systematizes the knowledge about TCC, presents a classification system and provides an overview of its characteristics. The paper shows the processes that allow the tourist to digitalize content and reveals how TCC relates to the cultures of the Internet and shapes the tourism experience. URI: http://hdl.handle.net/10398/8034 Files in this item: 1
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Munar, Ana María (Frederiksberg, 2012)[More information][Less information]
Abstract: Tourists have happily embraced the possibilities of interactivity and publication provided by social media and Web 2.0. The last decade has seen a massive increase of digital content generated by tourists online. This paper examines the digitalization of tourists’ heritage experience, analyses the impact of social media and user generated content in the consumption of heritage sites, and discusses new forms of technologically mediated authenticity in tourism. Netnography and a constructive approach have been adopted for the examination of online communities and social networks. There are different types of tourist generated content online. This study focuses on the review genre and examines a purposive sample of data collected from Tripadvisor which, with over 30 million contributions, is the largest online community focusing on tourism and travel. Through a systematic analysis of tourists’ narratives and socio-technical structures, this study assesses how technologies influence tourists’ heritage experience. The research findings provide insights into the role that tourists’ online reviews play as mediators of the tourism experience and illustrate the features of an emerging virtual tourism culture. URI: http://hdl.handle.net/10398/8439 Files in this item: 1
Can-Seng_Ooi_WP120330.pdf (237.9Kb)
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