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Supra-complex decision making

A framework for understanding the choice behaviour of the modern food consumer

Hansen, Torben; Thomsen, Thyra Uth (København, 2006)

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URI: http://hdl.handle.net/10398/6644

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wp 2006-001.pdf (247.0Kb)
Triadic Interconnectedness in Indirect Sales

Value Creation and Strategic Positioning

Vedel, Mette; Geersbro, Jens (, 2010)

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URI: http://hdl.handle.net/10398/8192

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BMM_2009_Vedel__Geersbro.pdf (261.7Kb)

Tweens, medier og forbrug

Et studie af 10-12 årige danske børns brug af internettet, opfattelse og forståelse af markedsføring og forbrug

Rasmussen, Jeanette (Frederiksberg, 2012)

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Abstract:

Denne afhandlingen har haft til formål at udvide den viden, vi har om markedsføring rettet mod børn. Børn i dag lever i en mere kommercialiseret barndom, børn betragtes i højere grad end tidligere som selvstændige forbrugere, markedsføringsmetoder på internettet er karakteriseret ved at være mere sofistikerede og mindre gennemskuelige, og der er stor markedsføringsmæssig fokus på yngre børn, og specielt de såkaldte tweens (defineres typisk som de 8-12 årige). Det har derfor været afhandlingens sigte at undersøge i et hverdagsperspektiv, hvordan 10-12 åriges brug af internettet, deres oplevelse og forståelse af markedsføring på internettet er relateret til deres forbrug (køb og forhold til mærker). Det er tweens oplevelse og forståelse af medier og forbrug, som er i fokus. Afhandlingens teoretiske grundlag er tvær-disciplinært, og derfor er relevante dele fra barndomsforskningen, medieforskningen og forbrugerforskningen blevet inddraget. Metodisk er der brugt en triangulering af empirisk materiale, da dette er specielt godt i forhold til undersøgelser om børn.

URI:

http://hdl.handle.net/10398/8563

Files in this item: 1

Jeanette_Rasmussen.pdf (2.213Mb)

Understanding The Role of Emotion in Advertising

Percy, Larry (København, 2003)

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URI: http://hdl.handle.net/10398/6643

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lp rp.pdf (143.1Kb)

Value Appropriation within a Business Network

Competitive paper, IMP ASIA Conference, December 6-10, 2009 Kuala Lumpur, Malaysia

Ellegaard, Chris; Geersbro, Jens; Medlin, Christopher J. (Frederiksberg, 2009)

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Abstract:

This paper explores the interplay between value creation and appropriation of value by firms within a business network context. These two value processes are inter-linked. Collectively firms create a product of value to an end consumer and a part of that value is appropriated by each firm in the network. Value appropriation is composed of a number of different negotiation processes, value and cost moving between exchange parties and price making and taking spread across time. Value appropriation is a process. Value appropriation is important to a firm’s survival. Firms that appropriate a greater proportion of the value captured by the network, relative to their resource base and costs, will be more profitable. These firms are able to invest in new technologies, resources and business relationships to continually develop their network positions. Value creation in a business network is a result of individual firm efforts, either independently or in relationships. Equally, firms work alone and in groups to appropriate value. Understanding the dynamics and linkages between value creation and appropriation allows a better understanding of how value is created by business firms and by value nets. In the final sections of the paper we present propositions for further research and make recommendations for managers.

URI:

http://hdl.handle.net/10398/8231

Files in this item: 1

IMPAsia2010FinalMedlinGeersbroEllegaard.pdf (110.3Kb)

Value Creation in Triadic Business Relationships

Interaction, Interconnection and Position

Vedel, Mette (Copenhagen, 2010)

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Abstract:

This thesis reports the findings of one of three co-financed research projects under the heading: “Customer driven innovation in the building articles industry”. The issue is value creation in triadic business relationships, and the aim is to explore in what ways the expansion from a dyadic level of analysis to the level of micro-networks can inform our understanding of value creation in intermediated systems.

URI:

http://hdl.handle.net/10398/8165

Files in this item: 1

Mette_Vedel.pdf (4.461Mb)

What Are the Drivers of Channel Evolution?

Distribution Reform in the People´s Republic of China

Jaffe, Eugene D. (København, 2004)

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URI: http://hdl.handle.net/10398/6636

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wp 2004-001.pdf (211.7Kb)

With a Little Help From My Friends

How do Management Consultants Contribute to Innovation Processes?

Houman Andersen, Poul; Ellegaard, Chris; Kragh, Hanne (Frederiksberg, 2009)

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Abstract:

In step with an increasingly knowledge-based competition firms increases their innovation activities. For this purpose integration, of external inputs from management consultants increasingly comes fore. However, the value of management consultants in general and to innovation processes in particular has been challenged. From some perspectives, management consultants are being criticized as dressing up mundane truths in fancy concepts and doing nothing but telling customers what they already know. The purpose of this paper is to try to understand the value of management consultancy from a sensemaking perspective, using a case study of concept development processes in a leading European Kitchen manufacturer. As will be showed, redressing what customers already know may in fact comprise a valuable input for their clients’ ability to identify a conception of reality which entails an actionable conception of reality.

URI:

http://hdl.handle.net/10398/8226

Files in this item: 1

Ellegaard_ConfPap_2009_13816.pdf (143.7Kb)

Your City, My City, Their City, Our City

Different Perceptions of a Place Brand by Diverse Target Groups

Zenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)

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Abstract:

compete strongly with each other for attracting tourists, investors, companies, or talents. Place marketers therefore focus more and more on establishing the city as a brand and to promote their city to its different target groups. But the perception of a city (brand) can differ dramatically between those groups. Thus, place branding research should emphasize much more the city brand perceptions of the different target groups and develop strategies for cities on how to build an advantageous place brand architecture vis-à-vis its stakeholders. In this regards, we show in two empirical studies – 40 qualitative in-depth-interviews (Study 1) and an online qualitative open-ended-question survey with 334 participants (Study 2) – using network analysis the important discrepancies between the city brand perceptions in the mental representation of different target groups for the example of the city of Hamburg. Furthermore, practical implications for place marketers are discussed.

URI:

http://hdl.handle.net/10398/8266

Files in this item: 1

Zenker_KnubbenB ... Place Brand Perception.pdf (581.5Kb)

Økonomisk vækst på landet

Lyck, Lise (, 2011)

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I vort forskningsprojekt ”Økonomisk vækst på landet” stod i indledningen til ansøgningen: ”I 2007 forventes verdens bybefolkning for første gang i verdenshistorien at blive større end landbefolkningen (UN-HABITAT, juli 2006). Også i Danmark har der i de sidste 10-15 år været en betydelig tilflyt-ning til landets største byer og til områder inden for pendlingsafstand af disse byer, mens folketal-let i mange landkommuner er stagneret eller gået ned.” Denne udvikling er fortsat, men hvad betyder det for den økonomiske vækst på landet?

URI:

http://hdl.handle.net/10398/8313

Files in this item: 1

Oekonomisk_vaekst_paa_landet_27_01_2011.pdf (505.0Kb)

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