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What Are the Drivers of Channel Evolution?

Distribution Reform in the People´s Republic of China

Jaffe, Eugene D. (København, 2004)

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URI: http://hdl.handle.net/10398/6636

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wp 2004-001.pdf (211.7Kb)

With a Little Help From My Friends

How do Management Consultants Contribute to Innovation Processes?

Houman Andersen, Poul; Ellegaard, Chris; Kragh, Hanne (Frederiksberg, 2009)

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Abstract:

In step with an increasingly knowledge-based competition firms increases their innovation activities. For this purpose integration, of external inputs from management consultants increasingly comes fore. However, the value of management consultants in general and to innovation processes in particular has been challenged. From some perspectives, management consultants are being criticized as dressing up mundane truths in fancy concepts and doing nothing but telling customers what they already know. The purpose of this paper is to try to understand the value of management consultancy from a sensemaking perspective, using a case study of concept development processes in a leading European Kitchen manufacturer. As will be showed, redressing what customers already know may in fact comprise a valuable input for their clients’ ability to identify a conception of reality which entails an actionable conception of reality.

URI:

http://hdl.handle.net/10398/8226

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Ellegaard_ConfPap_2009_13816.pdf (143.7Kb)

Your City, My City, Their City, Our City

Different Perceptions of a Place Brand by Diverse Target Groups

Zenker, Sebastian; Knubben, Evelyn; Bechmann, Suzanne C. (Frederiksberg, 2010)

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Abstract:

compete strongly with each other for attracting tourists, investors, companies, or talents. Place marketers therefore focus more and more on establishing the city as a brand and to promote their city to its different target groups. But the perception of a city (brand) can differ dramatically between those groups. Thus, place branding research should emphasize much more the city brand perceptions of the different target groups and develop strategies for cities on how to build an advantageous place brand architecture vis-à-vis its stakeholders. In this regards, we show in two empirical studies – 40 qualitative in-depth-interviews (Study 1) and an online qualitative open-ended-question survey with 334 participants (Study 2) – using network analysis the important discrepancies between the city brand perceptions in the mental representation of different target groups for the example of the city of Hamburg. Furthermore, practical implications for place marketers are discussed.

URI:

http://hdl.handle.net/10398/8266

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Zenker_KnubbenB ... Place Brand Perception.pdf (581.5Kb)

Økonomisk vækst på landet

Lyck, Lise (, 2011)

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Abstract:

I vort forskningsprojekt ”Økonomisk vækst på landet” stod i indledningen til ansøgningen: ”I 2007 forventes verdens bybefolkning for første gang i verdenshistorien at blive større end landbefolkningen (UN-HABITAT, juli 2006). Også i Danmark har der i de sidste 10-15 år været en betydelig tilflyt-ning til landets største byer og til områder inden for pendlingsafstand af disse byer, mens folketal-let i mange landkommuner er stagneret eller gået ned.” Denne udvikling er fortsat, men hvad betyder det for den økonomiske vækst på landet?

URI:

http://hdl.handle.net/10398/8313

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Oekonomisk_vaekst_paa_landet_27_01_2011.pdf (505.0Kb)

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