Browsing Department of Marketing (MARKETING/AØ) by Year Published

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Browsing Department of Marketing (MARKETING/AØ) by Year Published

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  • A Reassessment
    Schmidt, Marcus (Paris, 2014)
  • Introduktion, problemstilling og analysetilgang
    Lyck, Lise (Frederiksberg, 2014)
  • Grønholdt, Lars; Martensen, Anne; Jørgensen, Stig; Jensen, Peter (Frederiksberg, 2014)
  • Relational Perspectives on Brand Logics and Design Innovation Strategies and Implementation
    Nedergaard, Nicky (Frederiksberg, 2014)
  • Lyck, Lise (Frederiksberg, 2013)
  • An empirical assessment
    Schmidt, Marcus (Frederiksberg, 2013)
  • Tools from the AGORA 2.0 workshops
    Lyck, Lise (Frederiksberg, 2012)
  • Case analyses, product development and recommendations including the VIPER study
    Lyck, Lise (Frederiksberg, 2012)
  • How Luxury Experiences Contribute to Consumer Selves
    Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (Frederiksberg, 2012)
  • Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)
  • Do homogeneous brand associations benefit the brand?
    Koll, Oliver; von Wallpach, Sylvia; Platzgummer, Sophia (Frederiksberg, 2012)
  • Kan giver-idealtyper forklare støtte til velgørenhed og understøtte relationsopbygning?
    Rasmussen, Hans Peter (Frederiksberg, 2013)
  • Analyse om brugere af eTilbudsavis
    Østergaard Jacobsen, Per; Bjerre, Mogens (Frederiksberg, 2013)
  • Case Study: the landscape architecture for people in Copenhagen
    Yang, Binzhang (Frederiksberg, 2013)
  • Drivers for influence
    Beckmann, Suzanne C.; Jalving, Michala; Rohde Olsen, Sarah (Frederiksberg, 2013)
  • Lyck, Lise (Frederiksberg, 2013)
  • Jensen, Jesper Bo; Østergaard Jacobsen, Per; Daugaard, Christian (Frederiksberg, 2013)