Browsing Department of Marketing (MARKETING/AØ) by Subject "Shared insights"

OPEN ARCHIVE

Abstract:	This paper presents evidence for shared insight moments in real world design processes in the context of product development for a large international medical appliance manufacturer. The findings are discussed related to the existing literature of insight in creative processes and regarding possible explanations from analoguous fields of interest, like brainstorming and multiple discovery.
URI:	http://hdl.handle.net/10398/8278