Browsing Department of Marketing (MARKETING/AØ) by Subject "emotioner"

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Browsing Department of Marketing (MARKETING/AØ) by Subject "emotioner"

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  • Consumer choice behaviour
    an emotional theory
    Hansen, Flemming; Percy, Larry; Hallum Hansen, Morten (København, 2004)
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  • Modelling Emotional and Attitudinal Evaluations of Major Sponsors
    Martensen, Anne; Hansen, Flemming (København, 2004)
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  • Understanding The Role of Emotion in Advertising
    Percy, Larry (København, 2003)
    [More information]