The paper describes Danish 5-18 year olds children’s situation in year 2000 based on TNSGallup’s
quantitative annual children- and youth index. The focus is on the following topics:
Children’s economy and saving ability, children and the emerging electronic world, brand
awareness, transaction knowledge and shopping, media use and, interest and activities.
Keywords
Children’s consumption, children’s money spending, children’s purchasing, children’s
interest and activities