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The Place Branding of Denmark and SingaporeOoi, Can-Seng (København, 2006)[More information][Less information]
Abstract: Place branding has become popular. Places brand themselves to attract tourists, talented foreign workers, investments and businesses. The brand accentuates the positive characteristics of the place; it frames the society and sells its cultures. In the context of tourism, this paper examines the branding strategies of two very different countries – Denmark and Singapore. In Singapore, the convergence between the brand message and the place reality is frequently engineered by creating new brand-related products. In Denmark, the brand tries to communicate an existing local reality; it wants to present a prevailing reality. To the Danes, the brand is descriptive and should portray the country in a positive and accurate manner. To the Singaporeans, the brand is normative and a vision of what Singaporean society ought to become. These countries share common goals when branding themselves but their branding strategies are different, why? This paper situates their strategic differences in the local social, cultural and political context. Although country branding is externally directed, domestic politics and mechanisms of local control affect how the country can brand itself. Keywords: place branding, branding strategies, Denmark, Singapore, tourism, destination URI: http://hdl.handle.net/10398/7393 Files in this item: 1
cdp 2006-009.pdf (157.1Kb) -
Some Preliminary ThoughtsBrødsgaard, Kjeld Erik (Frederiksberg, 2011)[More information][Less information]
Abstract: It is the object of considerable debate in Western scholarship whether an authoritarian political order dominated by a strong communist party can continue to exist in China given the many challenges stemming from internal reform and the impact of globalization. Will China eventually turn democratic and will the communist party become obsolete and disappear, just as has happened in many other former communist countries. There seems to be a general consensus that Chinese political system is bound to change, but there is no agreement as to the direction and form of change... URI: http://hdl.handle.net/10398/8368 Files in this item: 1
Kjeld_Erik_Broedsgaard_2011-38.pdf (364.0Kb) -
An Inductive Study from Chinacao, Yangfeng; Zhang, Kai; Luo, Wenhao (Frederiksberg, 2013)[More information][Less information]
Abstract: This study aims to put forward a new concept in charismatic leadership theory: source of leader charisma (SLC). Using an inductive approach, we identified the various dimensions of SLC in the Chinese context, and found that SLC comprises of charismatic personality and charismatic behaviors. Charismatic personality consists of three dimensions: high morality, outstanding talents, and attractive characteristics. Charismatic behavior also includes three dimensions: visional inspiration, character development, and morale stimulation. Finally, we developed a primary model to explore the mechanism by which the SLCs are attributed to charisma by follower. Our findings in the present study contribute to new evidence that charismatic leadership theory may transcend cultural boundaries. URI: http://hdl.handle.net/10398/8659 Files in this item: 1
Cao_Zhang_Luo_2013-41.pdf (455.3Kb) -
Implications for U.S. Responses to China’s RisePan, Chengxin (København, 2007)[More information][Less information]
Abstract: There has been a commonly held belief, especially in the United States, that Chinese business is distinctively Chinese. Understanding its Chineseness in unitary, monolithic and national terms, this assumption has both underpinned a zero-sum perspective on U.S.-China relations, and fuelled the China threat argument. This paper seeks to critically examine this essentialist construction of Chinese business and its foreign policy implications. Drawing on a global production network (GPN) approach, the paper argues that as well as exhibiting its Chinese characteristics, Chinese business is increasingly characterised by its transnationalness, which calls into question the coherence and unity of the Chinese economy. In this context, the American construction of China as a singular, threatening economic entity not only fails to capture the multiple, unstable identities of Chinese business and the complexities of U.S.-China relations associated with them, but often serves to inform simplistic, counter-productive and even dangerous China policy in the age of global interdependence. URI: http://hdl.handle.net/10398/7412 Files in this item: 1
chengxin_clean.pdf (232.8Kb)
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Now showing items 37-40 of 40