Browsing Danish Research Unit for Industrial Dynamics (DRUID) by Author "Venzin, Markus"
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Mahnke, Volker; Venzin, Markus (Frederiksberg, 2002)[More information][Less information]
Abstract: The paper develops theory to propose how considering digital information good characteristics modify and extends existing explanations with regard to entry mode choices (in single markets) and internationalization paths (across countries). Explanations offered relate to network and lock-in effects, complementary infrastructure investments, branding, and customer learning – factors that are particular important for understanding international market entry of digital information good providers. URI: http://hdl.handle.net/10398/7893 Files in this item: 1
DRUID_02_13.pdf (419.3Kb)
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