Browsing Conference papers by Title
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Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)[More information][Less information]
Abstract: This article contributes to the study of embodied brand knowledge retrieval. Embodied brand knowledge results from multi-sensory consumer brand experiences. Consumers store embodied brand knowledge on a non-conscious, modality-specific level and use metaphors for its expression. Retrieving embodied brand knowledge requires methods that (a) stimulate senses involved in brand experiences and (b) encourage metaphorical expression. This study empirically compares the value of a uni-sensory, visual method (Autodriving) versus a multi-sensory method (Multi-sensory sculpting) for embodied brand knowledge retrieval. The results support the theoretical assumption that Multisensory sculpting elicits more and more diverse embodied brand knowledge elements than Autodriving. URI: http://hdl.handle.net/10398/8684 Files in this item: 1
Wallpach_2012_3.pdf (171.3Kb) -
Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Lassen, Tine; Pram Nielsen, Louise; Odgaard, Anna Elisabeth; Hoffmann, Pia Lyngby (Frederiksberg, 2012)[More information][Less information]
Abstract: In this paper we will describe some problems related to the defini-tion of a set of data categories as well as to the import and merging of data from various resources. First, we illustrate how organizing a taxonomy of data cate-gories is facilitated by using the principles for creating a terminological ontolo-gy (or concept system). Next, we discuss how multiple terminological entries referring to the same concept can be identified with the purpose of merging them. URI: http://hdl.handle.net/10398/8491 Files in this item: 1
Nistrup_Erdman.pdf (833.3Kb) -
Schmidt, Marcus (, 2012)[More information][Less information]
Abstract: A rather new business trend concerns social responsible or ethical marketing. Instead of just selling products and brands it makes professional sense to “bundle” or associate the purchase of a product with some altruist activity. While the market share of ethical subcategories in most countries is still confined to a few percentages of the total market at best, it appears that the segment will grow during the next decade. The increased interest for sustainability is found within many western societies both within the business community, academic circles, the political system and among plain consumers. Up to now relatively few empirical studies have focused on the topic. The present study is based on a large scale panel study and uses the German coffee market for profiling the consumer of faire trade coffee and analyzes how this consumer differs from the mainstream consumer. Also, we explore why some consumers intend to buy fair trade coffee but do not purchase the product (and vice versa). Several interesting findings are revealed. Implications for promotion of fair trade coffee are discussed and suggestions for further research are addressed. URI: http://hdl.handle.net/10398/8651 Files in this item: 1
Schmidt_2012_Consumer_Intentions.pdf (612.2Kb) -
Juul Andersen, Torben (Frederiksberg, 2011)[More information][Less information]
Abstract: How was CSR effectuated by Scandinavian management; does CSR make a difference/corporate relationship management drove CSR, as corporations grow and internationalize the need for CSR increases, there has been a shift towards in CSR requirements over the past decade/CSR can extend the scope of corporate risk management, corporate relationship management is good risk management, CSR can pay off in the long run. URI: http://hdl.handle.net/10398/8551 Files in this item: 1
Torben_Juul_Andersen_SMG.pdf (174.4Kb) -
Stenvinkel Nilsson, Ole; Møller Nielsen, Michael (Frederiksberg, 2012)[More information][Less information]
Abstract: The study analyzes statistically how course performance is influenced by study activity and individual background factors. Some students attend external exam training courses, and it is analyzed how participation in such courses influences grading. The analysis shows some unexpected results, which may serve as student recommendations in terms of choosing personal learning strategy, depending on one’s individual background. Not surprisingly, strong entrance qualifications and class participation and preparation have a strong positive effect on grading performance. More surprisingly, student satisfaction with course and teacher has no significant influence on grades, and participation in exam training courses seems to have a directly negative impact on exam performance. URI: http://hdl.handle.net/10398/8518 Files in this item: 1
Stenvinkel_Nilsson_2012_2.pdf (226.6Kb) -
Nabeth, Thierry; Razmerita, Liana; Kirchner, Kathrin (Frederiksberg, 2013)[More information][Less information]
Abstract: Social media has transformed the web into a hyper-connected social space that is inundated by a flood of social signals that reflects the activities of the members, and contributes to the dynamic of the interaction. In this context, the participants decode, process and emit information for making sense of this social world, and for acting upon it. The objective of this paper is to explore the implication of this setting for an application in the context of supporting creativity online. More specifically, we examine the effect of the massive circulation of this social information and its management on systems supporting the collective creative process online. URI: http://hdl.handle.net/10398/8690 Files in this item: 1
Razmarita.pdf (29.84Kb) -
Micro‐blogging as a tool for Public RelationsEtter, Michael; Plotkowiak, Thomas (Boston, 2011)[More information][Less information]
Abstract: This study explores how companies use the social media tool Twitter for CSR communication in order to establish good public relations. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR‐Twitter‐network consisting of 19’855 Twitter members, we contribute to the understanding of Twitter’s role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are developed. URI: http://hdl.handle.net/10398/8529 Files in this item: 1
Michael_Etter_3_paper.pdf (323.0Kb) -
Hansen, Rina; Bjørn-Andersen, Niels (, 2011)[More information][Less information]
Abstract: The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010. URI: http://hdl.handle.net/10398/8429 Files in this item: 1
RinaHansen_NBAndersen.pdf (780.2Kb) -
A Response to Global Needs?. IACCM(International Association for Cross Cultural Competences and Management) Annual Conference: Cross Cultural Competence: Knowledge Migration, Communication and Value Change, 24-26 June, 2009 WienEgholm Feldt, Liv (Frederiksberg, 2009)[More information][Less information]
URI: http://hdl.handle.net/10398/8236 Files in this item: 1
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Built-in cooperation with business communityMadsen, Dorte (, 2012)[More information][Less information]
Abstract: The purpose of this paper is to present the design of a three year bachelor’s programme in information management. In 2006, a new educational programme in Information Management was launched at Copenhagen Business School (CBS) in Denmark: BA in Information Management (http://www.cbs.dk/im). Developing this programme was motivated by a wish to launch a programme with a specific focus on the emerging digital, global information world in which we live, and the initiation of the programme was motivated by a strong demand from the business community calling for graduates with a holistic view of information processes and practices in organisations. The paper focuses on the underlying model for curriculum design which has been developed at CBS. The model takes its starting point in the business community’s perception of the graduates’ future practice. In the bachelor’s programme in information management, the cooperation with the business community has been built into the curriculum design in the form of problem-based projects and an internship. On the basis of a survey of the business community’s perception of future practice, a qualifications profile for the programme was formulated. The importance of problem-oriented work is discussed, as well as the interplay between problem-based and discipline-based elements in the curriculum design. URI: http://hdl.handle.net/10398/8639 Files in this item: 1
Madsen2012_Curriculum design.pdf (270.2Kb) -
Et studie af, hvordan ledere i praksis anvender strategiObed Madsen, Søren (Frederiksberg, 2011)[More information][Less information]
Abstract: Selvom strategien i teorien burde sikre, at organisationen går i samme retning ved at vise den fælles vej for organisationen, medvirker strategien i praksis til at øge antallet af mulige veje, da lederne oversætter strategien ud fra deres egen kontekst. Derved øges antallet af strategier i organisationen, og et samlet overblik over sammenspillet og relationerne mellem strategierne vanskeliggøres. Ledere skelner mellem de forskellige dele af strategien som fx det abstrakte som ordlyden eller intentionen, og det konkrete som måltal og projekter. Lederne anvender de forskellige dele af strategien i forskellige sammenhænge, men taler stadigvæk om ”strategien” selv om de har skiftet dimension som fx mellem ordlyd og KPI’er. En anden dimension er, at lederne også kan opfatte strategien som rigtig, men irrelevant, hvilket hænger sammen med deres skelnen mellem det abstrakte og det konkrete i strategien. Den abstrakte dimension opfattes som værende rigtigt, mens strategien rent konkret kan være irrelevant for visse ledere. Strategien anvendes også som dokumentation for den øverste ledelses intentioner. Derved kan andre aktører få indblik i topledelsens tankegang, foretage modtræk, øve sig på at yde modstand på en elegant måde eller blot forberede sig på at argumentere for sin sag inden for den logik som strategien repræsenterer. URI: http://hdl.handle.net/10398/8583 Files in this item: 1
Obed_Madsen_2011.pdf (148.8Kb) -
Olsen, Mia; Hedman, Jonas; Vatrapu, Ravi (Frederiksberg, 2012)[More information][Less information]
Abstract: Ubiquitous and pervasive computing is fundamentally transforming product categories such as music, movies, and books and the associated practices of product searching, ordering, and buying. This paper contributes to theory and practice of digital payments by conducting a design science inquiry into the mobile phone wallet (m-wallet). Four different user groups, including young teenagers, young adults, mothers and businessmen, have been involved in the process of identifying, developing and evaluating functional and design properties of m-wallets. Interviews and formative usability evaluations provided data for the construction of a conceptual model in the form of sketches followed by a functional model in the form of low-fidelity mockups. During the design phases, knowledge was gained on what properties the users would like the m-wallet to embody. The identified properties have been clustered as ‘Functional properties’ and ‘Design properties’, which are theoretical contributions to the on-going research on m-wallets. One of the findings from our design science inquiry into m-wallets is that everyday life contexts require that evaluation criteria have to be expanded beyond “functionality, completeness, consistency, accuracy, performance, reliability, usability, fit with the organization, and other relevant quality attributes” [12] that are used within current design science work. URI: http://hdl.handle.net/10398/8502 Files in this item: 1
Olsen_Hedman_Vatrapu.pdf (417.1Kb) -
Ulslev Pedersen, Rasmus; Clemmensen, Torkil (Frederiksberg, 2012)[More information][Less information]
Abstract: In this paper we present a case study of early prototyping work performed within a Danish advanced technology project. We specifically investigate the problems and issues related to throw-away prototypes in sensor-intensive systems. An important criterion is to record and perhaps later reproduce the identified contributions of the throw-away prototypes, and to this end we use the educational version of Lego Mindstorms NXT. To achieve methodological rigor we have used the Design Science Framework by Hevner et. al. It allows us to focus on the prototyping effort (called the design cycle) without letting go of either the relevance or rigor related to the project. We relate the case study to a Human Work Interaction Design (HWID) framework for the use of interactive, sensor-intensive prototypes to develop interactive greenhouse climate management systems. By applying guidelines suggested in design science to the case studied, we identify a number of interactive prototypes that successively address core issues in this particular setting. Finally, the problems and issues pertaining to this setting is presented and identified. The main contribution of this paper is that it, by pointing out problems and issues related throw-away prototyping with sensor-intensive systems, extends the design cycle of the original design science framework. This is determined to be a necessary step in order to address the inherent multi-disciplinarily of sensor-intensive HWID systems. URI: http://hdl.handle.net/10398/8601 Files in this item: 1
Ulslev_Clemmensen.pdf (581.3Kb) -
Lyck, Lise (Geneva, 2012)[More information][Less information]
Abstract: The purpose of this article is to present and analyze the Greenland Home Rule from a government and governance perspective and to relate it to the Moroccan initiative for negotiating an autonomy statute for the Sahara region and thereby to contribute to an end of this dispute. In order to make a presentation and analysis meaningful, a presentation of the historical and political context for the Nordic development is required and also a short comparison to the context for the Sahara region question, keeping in mind the differences between the two political, social, historical, and cultural contexts. In particular, while the autonomy of Greenland is well established since many years, the proposal for Sahara is still open for negotiation by all the parties and has been considered by the UN Security Council as “serious and credible”, which should be understood as an encouragement to all parties to use it as a starting point for negotiations, and enrich the scope of power devolution. Needed is also a short overview over autonomy models and the development of autonomy statutes to give a perspective on the options. On this background the Greenland Home Rule Model is presented and analyzed and the government/governance problematic analyzed in depth. The relevance for the Moroccan initiative for negotiating an autonomy statute for the Saharan region of the juridical formulation and the experiences from Greenland is discussed and the learning presented pointing out advantages and pitfalls to consider and evaluate. The last section includes a conclusion based on the presented analysis and some recommendation to consider. All is presented for further discussion and evaluation among the stakeholders interested in a solution of the autonomy question for the Sahara region. URI: http://hdl.handle.net/10398/8479 Files in this item: 1
LYCK_2012_5.pdf (190.3Kb) -
A literature review and a suggestion of how to study the issueWestenholz, Ann (, 2012)[More information][Less information]
Abstract: Purpose: First, the aim is to clarify that it is worth investigating working life in Chinese companies located in Denmark. Second, I outline a way of how to empirically study the issue. Design/methodology/approach: A literature review and a suggestion of how to study the issue. Findings: There is a growing amount of literature dealing with Chinese and Western working life. The term ‘Western’ mostly refers to studies in North America. However the Danish way of organizing working life is not comparable to that of North America. I argue that we need to research the impact on working life in Denmark when Chinese companies settle in an institutional context like the Danish one. It is shown that Chinese institutional orders of organizing working life are very different to those in Denmark. I outline a method of how to empirically study the interaction between Chinese and Danish managers and employees working together in Chinese companies in Denmark. I argue that when these people work together, they also become engaged in institutional work dealing with the inconsistencies between the institutional orders of organizing. To study how institutional work emerges, I propose that we take inspiration from Boltanski and Thévenot’s theory of justification, different worlds, and different worth. Research limitation: The empirical data gathering has just started and the analysis has yet to be conducted. Practical implications: Even though the paper is not based on an empirical study, implications for studying how working life is organized in Chinese companies located in Denmark are suggested. Keywords: Internationalization of Chinese companies. Institutional orders of working life in China and Denmark. Institutional work in Chinese companies settled in Denmark. Boltanski and Thévenot’s theory of justification, different worlds, and different worth. URI: http://hdl.handle.net/10398/8644 Files in this item: 1
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Analyzing the illegal distribution of digital games via BitTorrentDrachen, Anders; Bauer, Kevin; Veitch, Robert W. D. (Frederiksberg, 2011)[More information][Less information]
Abstract: The practice of illegally copying and distributing digital games is at the heart of one of the most heated and divisive debates in the international games environment. Despite the substantial interest in game piracy, there is very little objective information available about its magnitude or its distribution across game titles and game genres. This paper presents the first large-scale, open-method analysis of the distribution of digital game titles, which was conducted by monitoring the BitTorrent peer-to-peer (P2P) filesharing protocol. The sample includes 173 games and a collection period of three months from late 2010 to early 2011. With a total of 12.6 million unique peers identified, it is the largest examination of game piracy via P2P networks to date. The study provides findings that reveal the magnitude of game piracy, the timefrequency of game torrents, which genres that get pirated the most, and the relationship between aggregated review scores and ESRB-ratings. URI: http://hdl.handle.net/10398/8495 Files in this item: 1
drachen_bauer_veitch_2011.pdf (2.033Mb) -
Böhm, Markus; Henningsson, Stefan; Yetton, Philip; Leimeister, Jan Marco; Krcmar, Helmut (, 2011)[More information][Less information]
Abstract: Acquisitions of new businesses and divestments of existing ones are frequently components of large organizations’ corporate strategies. In both acquisitions and divestments, corporate IT infrastructure plays a critical role for realizing business objectives. In this paper, we take a dual view of the IT-related challenges in divestment and acquisition strategies, studying them as a single integrated transaction between a buyer and a seller and investigating how the IT carve-out and IT integration strategies influence each other. The extant literature on the interaction between carve-outs and integration strategies is an empty set. Here, we begin to shed light to the limitations of the carve-out contract, the processes of carving out a business unit from one and integrating it into another multibusiness organization, asymmetries in both parties’ preferences for an IT transaction process and its influence on arising challenges and organization performance. URI: http://hdl.handle.net/10398/8631 Files in this item: 1
Böhm_Henningsson et al_2011.pdf (540.6Kb) -
Industrial and institutional revolution in the district of Aachen (Aix‐la‐Chapelle), 1800‐1860Reckendrees, Alfred (Frederiksberg, 2012)[More information][Less information]
Abstract: In the first half of the 19th century, the industrial district of Aachen was a small dynamic economic region in the West of the Prussian Rhineland. It was a leading industrial region in terms of production and a region in which modern economic institutions advanced modern industrial organizations. The regional institutional arrangements were partly based on the French law:1 During the French Revolutionary Wars, the West of the Rhineland had been a part of France with the region of Aachen (see maps 1 and 2) forming the Département de la Roer. After the French defeat in 1814, the Rhineland was integrated as the Rhineprovince into the Prussian State, but with very few exceptions the French legal system continued. The French code de commerce rather than the Prussian civil law constructed the norms of business and commercial activities2 and institutional arrangements that had emerged in the ‘French period’ continued to influence regional economic development. Not only property rights and civil rights, also other institutions of French origin like chambers of trade and commerce, commercial courts, or collective institutions for the settlement of work related conflicts shaped economic behaviour. 3 New Prussian laws did not dramatically influence regional economic development; only the Railroad Law (1838) and the Prussian Joint Stock Companies Law (Preußisches Aktiengesetz) of 1843 had a certain impact. Just like the General German Trade Law (Allgemeines deutsches Handelsgesetzbuch) of 1861, the Joint Stock Company Law was based on French ideas and aimed at modernizing the Prussian economy. It perhaps helped developing the eastern parts of Prussia towards a more capitalistic economy; for the region of Aachen it mainly introduced more oversight from the Prussian State. The Prussian integration of the Rhineland did, of course, also induce some economically relevant change; this regards e.g. the introduction of the Prussian currency or the Prussian trade union. These aspects will be discussed later. URI: http://hdl.handle.net/10398/8615 Files in this item: 1
Reckendrees.pdf (1.058Mb) -
Institutionalization Through ExperimentationGeorg, Susse; Garza de Linde, Gabriela; Pinheiro-Croisel, Rebecca; Aggeri, Franck (Frederiksberg, 2011)[More information][Less information]
Abstract: Judging from the number of communities and cities striving or claiming to be sustainable and how often eco-development is invoked as the means for urban regeneration, it appears that sustainable and eco-development have become “the leading paradigm within urban development” (Whitehead 2003). But what is it that is driving these urban transformations? Clearly, there are many probable answers to this complex question and in what follows we will focus on one particular catalyst of change – urban design competitions. Considered as field changing events (Lampel & Meyer 2008, Anand and Jones 2008), urban design competitions are understudied mechanisms for bringing about field level changes. This paper examines how urban design competitions can bring about changes within two types of fields – professional fields and local geographical fields. The context for our study is urban regeneration in two cities in France and Denmark, both of which have been suffering from industrial decline and have invested in establishing “eco-districts”. Based on these two case studies we explore how the different parties involved in these urban development projects have developed innovative design templates and practices that can instantiate field level changes. URI: http://hdl.handle.net/10398/8405 Files in this item: 1
Susse_Georg_1.pdf (529.4Kb)