Browsing Conference papers by Title
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Lehrer, Christiane; Constantiou, Ioanna; Hess, Thomas (, 2011)[More information][Less information]
Abstract: The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use. URI: http://hdl.handle.net/10398/8522 Files in this item: 1
Constantiou_2011_1.pdf (284.1Kb) -
Towards a Group Formation MethodologyRazmerita, Liana; Brun, Armelle (Nordwijkerhout, 2011)[More information][Less information]
Abstract: Group work has been adopted as an important tool to support collaborative work in order to enhance learning processes. There is a wealth of literature related to group performance and the impact of group composition on group and individual performance. However, very few studies address the issue on how to automatically form groups. This article proposes a methodology that could be used by professors to form groups automatically taking into account different criteria as well as the students’ profile. This methodology is based on a pilot study that analyzes group composition of self-formed student groups. The pilot study findings suggest that students tend to form homogeneous group in terms of level of the knowledge. Furthermore, students report that working on common topics of interests was a decisive factor in forming the groups. URI: http://hdl.handle.net/10398/8335 Files in this item: 1
RazmeritaCSEDU2011.pdf (126.5Kb) -
Gobbi, Chiara; Hsuan, Juliana (Porto, 2010)[More information][Less information]
Abstract: The paper represents an exploratory study aimed at developing a theoretical framework that supports the elaboration of efficient collaborative purchasing (CP) strategies in the healthcare system. We identify prerequisites for developing an efficient CP approach in the healthcare system. A case study of Danish National Healthcare system is presented. The case indicates that trust and stakeholders’ commitment are key elements for successful CP initiatives. Moreover, simplifying procedures for collaborative sourcing and service management is crucial in sourcing of complex medical equipment. URI: http://hdl.handle.net/10398/8542 Files in this item: 1
Gobbi__Hsuan__2010.pdf (146.8Kb) -
[More information][Less information]
Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Carl, Michael; Lacruz, Isabel; Yamada, Masaru; Aizawa, Akiko (Frederiksberg, 2016)[More information][Less information]
Abstract: Spoken language applications are becoming increasingly operational and are used in many computer applications today. Translation dictation is a mode of translation by which a translator reads a source text and speaks out its translation, instead of typing it. Translation dictation is thus a method of translation situated in between interpretation, where the interpreter hears a text and speaks out the translation (e.g., during conference interpreting) and conventional translation by which a written source text is translated mainly using the keyboard. It is close to sight translation. Translation Dictation was a technique used in some translation bureaus in the 1960s and 1970s (Gingold, 1978) but it has been used less frequently since the mid-80s, as professional translators started using micro-computers (Zapata and Kirkedal, 2015). Already, the ALPAC report (Pierce et al., 1966) mentioned that “productivity of human translators might be as much as four times higher when dictating” as compared to writing, and with today´s increasing quality of voice recognition this mode of translation is experiencing a come-back. The usage of Automatic Speech Recognition (ASR) systems provides an efficient means to produce texts, and our experiments suggest that for some translators and types of text translations it might become even more efficient than post-editing of machine translation. In this paper we describe the ENJA15 translation study and corpus. The ENJA15 corpus is a collection of translation process data that was collected in a collaborative effort by CRITT and NII. The ENJA15 data is part of a bigger data set which will enable us to compare human translation production processes across different languages, different translation modes, including from-scratch translation, machine translation post-editing and translation dictation. URI: http://hdl.handle.net/10398/9281 Files in this item: 1
Michael Cral_2016_03.pdf (265.1Kb) -
Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)[More information][Less information]
Abstract: This article contributes to the study of embodied brand knowledge retrieval. Embodied brand knowledge results from multi-sensory consumer brand experiences. Consumers store embodied brand knowledge on a non-conscious, modality-specific level and use metaphors for its expression. Retrieving embodied brand knowledge requires methods that (a) stimulate senses involved in brand experiences and (b) encourage metaphorical expression. This study empirically compares the value of a uni-sensory, visual method (Autodriving) versus a multi-sensory method (Multi-sensory sculpting) for embodied brand knowledge retrieval. The results support the theoretical assumption that Multisensory sculpting elicits more and more diverse embodied brand knowledge elements than Autodriving. URI: http://hdl.handle.net/10398/8684 Files in this item: 1
Wallpach_2012_3.pdf (171.3Kb) -
Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Sivaji, Ashok; Clemmensen, Torkil; Feodor Nielsen, Søren (Frederiksberg, 2015)[More information][Less information]
Abstract: Usability moderators found that the concurrent think-aloud (CTA) method has some cultural limitation that impacts usability testing with Malaysian users. This gives rise to proposing a new method called textual feedback. The research question is to determine whether there are any differences in terms of usability defects found by employing the new method. Due to the high power distance, it is hypothesized that the CTA method may not be sufficient and hence a textual feedback method is recommended instead. Hence, the objective of this study is to determine if there are any differences in usability defects from the concurrent think-aloud (CTA) method (Condition 2) and textual feedback method (Condition 1) within the same group of Malaysian users. A pair-wise t-test was used, whereby users were subjected to performing usability task using both methods. Results reveal that we can reject the null hypothesis of "no difference" in feedback and therefore conclude that textual feedback reported significantly more usability defects than CTA, as the difference is positive t(208) = 4.791, p=0.01. URI: http://hdl.handle.net/10398/9161 Files in this item: 1
Sivaji_Clemmensen_Nielsen.pdf (190.4Kb) -
Understanding How Resource-Poor Firms Survive and ThriveLi, Xin (Frederiksberg, 2016)[More information][Less information]
Abstract: In this paper, I first critique the composition-based view of Yadong Luo and John Child for understanding how resource-poor firms survive and thrive. To remedy the deficiencies in their perspective, I then propose a dynamic theory of compositional advantage and strategy. Here, the compositional advantage is redefined as the attractiveness of the composition of the producer’s offering in terms of scope and perceived value/price ratio. I identify five ways or basic compositional strategies to improve the value/price ratio. A firm may have an overall compositional strategy that is composed of some or all of the five basic compositional strategies. I argue there are three indispensable key success factors for a composition-based competition, i.e., aspiration (ambition-position asymmetry), attitude (being ALERT), and action (turning asymmetry into advantage). I also discuss the particular relevance of the present theory to understanding Chinese firms. I conclude with managerial implications and suggestions for future research. URI: http://hdl.handle.net/10398/9321 Files in this item: 1
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Computing Complexity of CulturesGlückstad, Fumiko Kano; Tanida, Yasuo (Frederiksberg, 2015)[More information][Less information]
Abstract: Values are crucial for explaining the motivational basis of human attitudes and behavior, as well as social and personal organization. This project investigates methods to analyze values possessed by diverse individuals residing in several societies based in Japan and other foreign countries. The aim is to identify useful intercultural data analysis methods to examine the heterogeneity of societies within and across countries based on advanced AI technologies such as machine learning and ontology technologies. Our intercultural data analysis project is based on the publicly available data such as World Value Survey and European Social Survey. The project eventually aims at developing an intercultural data analysis tool for public and private service providers to identify potential target consumer segments of services/products and to indicate preferences of the potential customers in a foreign market. URI: http://hdl.handle.net/10398/9151 Files in this item: 1
Fumiko Kano Glückstad_1D3-NFC-00-1.pdf (691.9Kb) -
Andreasen, Troels; Bulskov, Henrik; Nilsson, Jørgen Fischer; Jensen, Per Anker (Frederiksberg, 2014)[More information][Less information]
Abstract: This paper outlines a system, OntoScape, serving to accomplish complex inference tasks on knowledge bases and bio-models derived from life-science text corpora. The system applies so-called natural logic, a form of logic which is readable for humans. This logic affords ontological representations of complex terms appearing in the text sources. Along with logical propositions, the system applies a semantic graph representation facilitating calculation of bio-pathways. More generally, the system a ords means of query answering appealing to general and domain speci c inference rules. URI: http://hdl.handle.net/10398/9224 Files in this item: 1
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Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Lassen, Tine; Pram Nielsen, Louise; Odgaard, Anna Elisabeth; Hoffmann, Pia Lyngby (Frederiksberg, 2012)[More information][Less information]
Abstract: In this paper we will describe some problems related to the defini-tion of a set of data categories as well as to the import and merging of data from various resources. First, we illustrate how organizing a taxonomy of data cate-gories is facilitated by using the principles for creating a terminological ontolo-gy (or concept system). Next, we discuss how multiple terminological entries referring to the same concept can be identified with the purpose of merging them. URI: http://hdl.handle.net/10398/8491 Files in this item: 1
Nistrup_Erdman.pdf (833.3Kb) -
A Narrative Interpretive PerspectiveAdorisio, Anna Linda Musacchio (Frederiksberg, 2015)[More information][Less information]
Abstract: In this paper I will discuss the possibility offered by the “linguistic turn” for narrative research in the realm of financial communication. I will propose three categories by which a narrative interpretive approach can be applied to financial communication: narrative-as-artifacts, narrative-as-practice and narrative-as-method. Such a constitutive communication approach challenges a mechanistic and functionalist view of communication as a tool to represent social realities in favor of an interpretive view that could remain sensitive to the production and reproduction of meaning by the actors involved. URI: http://hdl.handle.net/10398/9250 Files in this item: 1
Adorisio-ALMA-EGOS.pdf (246.2Kb) -
The case of harmonised Public Sector Accounting Standards for European Union Member StatesAggestam, Caroline; Brusca, Isabel; Chow, Danny (Frederiksberg, 2014)[More information][Less information]
Abstract: Financial crisis has emphasized the need for harmonized public sector accounts in Europe. After a public consultation on the suitability of the IPSAS for EU Member States, the European Commission considers that the proper way is the development of European Union Standards adapted to IPSAS (renaming it EPSAS). As a consequence, the issue of the governance for the future development of EPSAS was identified as a priority for follow-up. A first meeting of a Task Force of experts delegated from EU national governments took place in October 2013 to exchange views on possible future governance arrangements. On the basis of that discussion, Eurostat launched another public consultation named; ‘Towards implementing European Public Sector Accounting Standards for EU member states-Public consultation on future EPSAS governance principles and structures’. This paper seeks to provide an in-depth understanding of the negotiations and interactions that took place prior to, during and after the issuance of the public consultation on the ‘Suitability of IPSAS’. The focus of this paper is therefore on a systematic analysis of the construction of regional-transnational governance of public sector accounting, using the EPSAS as a focus of study. In doing so it is sought to identify the institutional pressures, trace the actor dynamics, as well as strategies enrolled leading up to the IPSAS consultation and consultation about governance at the European level. The method of the paper will be based on document review. URI: http://hdl.handle.net/10398/8919 Files in this item: 1
Aggestam et al.pdf (257.6Kb) -
Schmidt, Marcus (, 2012)[More information][Less information]
Abstract: A rather new business trend concerns social responsible or ethical marketing. Instead of just selling products and brands it makes professional sense to “bundle” or associate the purchase of a product with some altruist activity. While the market share of ethical subcategories in most countries is still confined to a few percentages of the total market at best, it appears that the segment will grow during the next decade. The increased interest for sustainability is found within many western societies both within the business community, academic circles, the political system and among plain consumers. Up to now relatively few empirical studies have focused on the topic. The present study is based on a large scale panel study and uses the German coffee market for profiling the consumer of faire trade coffee and analyzes how this consumer differs from the mainstream consumer. Also, we explore why some consumers intend to buy fair trade coffee but do not purchase the product (and vice versa). Several interesting findings are revealed. Implications for promotion of fair trade coffee are discussed and suggestions for further research are addressed. URI: http://hdl.handle.net/10398/8651 Files in this item: 1
Schmidt_2012_Consumer_Intentions.pdf (612.2Kb) -
Gabrielsen, Gorm; Kristensen, Tore (Frederiksberg, 2016)[More information][Less information]
Abstract: Most studies in marketing operate at a market level, which also becomes frequently the condition for design work. This means that the aggregate or weighted average consumer is the focus. Having already made this aggregation as the “top-down approach” indicates, it is not feasible to take the individuals apart and explore how they differ individually. This is so because already the concepts and the methodology are founded at the aggregate level. The differences have been eliminated and replaced by an assumed normal distribution or similar. We depart from that and start our investigations at an individual level. This means, in the “bottom up” approach we keep the individual variation or differences intact for further analysis. We base our concept and methodology at the individual level. Only then, understanding what happens for the single individual we can eventually aggregate to see the consequences at a market level. We explore a procedure that enables the marketer to estimate the effect of a marketing message like a mission statement in a logo at the level of a single individual. This is a prior to market test, with its own realism. The procedure can easily be extended to products, where both quality and price (willingness to pay) are issues and it can also be used as a follow-up after the round of pre-test. To satisfy individual users, real individuals should be considered in their heterogeneity. Relevant psychological and statistical methods and reasoning are useful in keeping the trace of the individual. In the bottom up approach we measure how much the influence of a treatment like that of facing a particular design influences each human being. Successively, one may see if other behavioural characteristics also unite for instance those who are heavily affected or those who are not. Then a new behavioural based community may appear. URI: http://hdl.handle.net/10398/9310 Files in this item: 1
Gabrielsen_Kristensen_EMAC_2016.pdf (120.2Kb) -
Invitation to a dialog between two theoretical approachesWestenholz, Ann (Frederiksberg, 2013)[More information][Less information]
Abstract: Two theoretical approaches – Conventions and Institutional Logics – are brought together and the similarities and differences between the two are explored. It is not the intention to combine the approaches, but I would like to open both ‘boxes’ and make them available to each other with the purpose of creating a space for dialog. Both approaches were developed in the mid-1980s as a reaction to rational-choice economic theory and collectivistic sociological theory. These two theories were oversimplifying social life as being founded either in actor-micro level analyses or in structure-macro level analyses. The theoretical quest of both Conventions and Institutional Logics has been to understand the increasing indeterminacy, uncertainty and ambiguity in people’s lives where a sense of reality, of value, of moral, of feelings is not fixed. Both approaches have created new theoretical insights by overcoming traditional micro-macro and actor-structure dimensions. However, they have also achieved this in different ways and I ask if there is a benefit to ‘importing’ some of these differences into the other approach. URI: http://hdl.handle.net/10398/8792 Files in this item: 1
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Juul Andersen, Torben (Frederiksberg, 2011)[More information][Less information]
Abstract: How was CSR effectuated by Scandinavian management; does CSR make a difference/corporate relationship management drove CSR, as corporations grow and internationalize the need for CSR increases, there has been a shift towards in CSR requirements over the past decade/CSR can extend the scope of corporate risk management, corporate relationship management is good risk management, CSR can pay off in the long run. URI: http://hdl.handle.net/10398/8551 Files in this item: 1
Torben_Juul_Andersen_SMG.pdf (174.4Kb) -
Stenvinkel Nilsson, Ole; Møller Nielsen, Michael (Frederiksberg, 2012)[More information][Less information]
Abstract: The study analyzes statistically how course performance is influenced by study activity and individual background factors. Some students attend external exam training courses, and it is analyzed how participation in such courses influences grading. The analysis shows some unexpected results, which may serve as student recommendations in terms of choosing personal learning strategy, depending on one’s individual background. Not surprisingly, strong entrance qualifications and class participation and preparation have a strong positive effect on grading performance. More surprisingly, student satisfaction with course and teacher has no significant influence on grades, and participation in exam training courses seems to have a directly negative impact on exam performance. URI: http://hdl.handle.net/10398/8518 Files in this item: 1
Stenvinkel_Nilsson_2012_2.pdf (226.6Kb) -
Nabeth, Thierry; Razmerita, Liana; Kirchner, Kathrin (Frederiksberg, 2013)[More information][Less information]
Abstract: Social media has transformed the web into a hyper-connected social space that is inundated by a flood of social signals that reflects the activities of the members, and contributes to the dynamic of the interaction. In this context, the participants decode, process and emit information for making sense of this social world, and for acting upon it. The objective of this paper is to explore the implication of this setting for an application in the context of supporting creativity online. More specifically, we examine the effect of the massive circulation of this social information and its management on systems supporting the collective creative process online. URI: http://hdl.handle.net/10398/8690 Files in this item: 1
Razmarita.pdf (29.84Kb)