Browsing Conference papers by Title
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Diversity work in a Swedish MunicipalityRisberg, Annette (Frederiksberg, 2012)[More information][Less information]
Abstract: This paper builds on a case study of diversity work in a Swedish municipality, Malmö. It focus on one aspect of the diversity work done in the municipality, that of a gender and diversity committee and its members – so called diversity ambassadors. I will describe the work of the diversity ambassadors and discuss what impact they could possibly have on the organization. URI: http://hdl.handle.net/10398/8558 Files in this item: 1
Annette Risberg paper SCOS 2012.pdf (148.0Kb) -
Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Halskov, Jakob; Lassen, Tine (Frederiksberg, 2010)[More information][Less information]
Abstract: In our paper we present a project, the aim of which is to develop innovative and advanced methods for dynamic and automatic extraction of knowledge about concepts from texts and for automatic construction of ontologies. The project builds on and further develops the results of the CAOS project - Computer-Aided Ontology Structuring - which was carried out at Copenhagen Business School in the period 1998-2007. Terminological ontologies differ from other types of ontologies by comprising feature specifications and subdivision criteria. We have formalised subdivision criteria that have been used for many years in terminology work, by introducing dimensions and dimension specifications. In the CAOS prototype, facilities for semiautomatic checking of inconsistencies were developed. URI: http://hdl.handle.net/10398/8283 Files in this item: 1
TKE-2010-HET_BNM_JH_TL.pdf (370.7Kb) -
Organizational challenges for CSR communication in social mediaEtter, Michael; Morsing, Mette; Castello, Itziar (Amsterdam, 2011)[More information][Less information]
Abstract: Purpose: Social media hold promises for companies to engage with a variety of stakeholders about CSR issues and thereby enhance stakeholder relationships. However, by implementing a social media strategy companies face different constraints. With this paper barriers diminishing stakeholder dialogue in the Web 2.0 are identified. Design and methodology: With a single case in‐depth‐study we analyze the implementation of a communication strategy of a recently launched CSR‐twitter‐account of a European based pharmaceutical company leading in CSR. Data is derived from interviews with four managers with central roles in strategy formulation and implementation. Findings: Five factors diminishing stakeholder dialogue are identified: Lack of resources, unfamiliarity with social media, managerial scepticism, internal guidelines and culture, and external regulations. These barriers prevent basic principles of relationship building online, such as regular updates or conversational human voice. Research limitations: With a single case study the representative value of the results is limited. However, the results give valuable insights into the challenges and concerns management faces when implementing a CSR communication strategy in social media. Practical implications: The results show that organisational constraints have to be addressed in order to implement a successful social media strategy. We therefore argue that corporate communications has to increasingly emphasis organisational aspects. Originality: To date, only little research has been done about CSR communication in social media. Furthermore, the research paper presents highly relevant and new findings by drawing the attention to organizational rooted challenges of corporate communication and strategy implementation. URI: http://hdl.handle.net/10398/8530 Files in this item: 1
Michael_Etter_2_paper.pdf (174.2Kb) -
Hansen, Rina; Tambo, Torben (Turku, 2011)[More information][Less information]
Abstract: E-commerce has matured and become mainstream. The fashion industry is now competing strongly in the digital markets. Beside traditional web-shops, new sales and branding channels are emerging e.g. M-commerce (mobile); social commerce; marketplaces; gaming etc. E-commerce and multi-channel retailing (MCR) now have a less technology-centric perspective while focusing more on sales and branding, although technology is the carrier and imposes limits. Corporate information systems are extended to the consumer‟s computers, smartphones and digital entertainment platforms. The information systems (IS) research tradition is somewhat challenged but can provide an elaborate framework for the understanding of the business and technology changes as well as provide an ideal support for research and businesses in choosing among the different MCR options. This paper proposes a model to understand and position fashion companies‟ existing and future sales and branding channels from an IS perspective. Future research suggestions include long-term challenges and benefits of distinct electronic channels. URI: http://hdl.handle.net/10398/8527 Files in this item: 1
Rina_Hansen_2011_3.pdf (501.0Kb) -
Influence of cultural prior-knowledge in cross-cultural communicationKano Glückstad, Fumiko (, 2012)[More information][Less information]
Abstract: The role of ontology in a multilingual context is one of the emerging challenges in our modern information society. This work first explains different types of ontology applications in a multilingual context based on a number of dimensions defined in [Cimiano 2010]. These dimensions are useful for clarifying the role of ontologies depending on different types of cross-cultural communication scenarios. What is emphasized here is a new dimension in the ontology applications, namely the inherent asymmetric relation of communication between a communicator and an information receiver, which has been inspired by the pragmatic approach of the so-called Relevance Theory of Communication (RTC) [Sperber 1986]. Based on this ground theory, a new framework for simulating the cognitive processes involved in a cross-cultural communication is proposed. URI: http://hdl.handle.net/10398/8646 Files in this item: 1
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Mindset-driven strategic change and executional agility in Solar A/SNielsen, Rikke Kristine (Frederiksberg, 2011)[More information][Less information]
Abstract: This paper explores the practical and theoretical avenues for working with mindset as a strategic lever and method of securing business strategy executional agility. Taking the mindset development aspirations of Solar A/S as point of departure, the building up of a collective mindset conducive to strategy execution is explored as a method of securing implementation of business strategy. Reflecting the strategic priorities and internationalization process of the case study organization, the concept of global mindset is activated as an avenue of exploration (Chatterjee, 2005; Levy et al., 2007; Dekker et al; 2005; Bowen & Inkpen, 2009; Gupta & Govindarajan, 2002). A global mindset is the cognitive ability (of managers) to be open towards and navigating, integrating and mediating between multiple cultural and strategic realities on both global and local levels mirroring the Solar notion of group mindset supporting business strategy. It is argued that a knowledge gap exist with regards to creation and change of mindset in connection with strategy execution. Concepts of organizational learning are put forward as a possible point of entrance to mindset change. The paper is informed by the exploratory data from the initial phase of an ongoing industrial Ph.D.- project in Solar A/S with the working title “A mindset for strategy execution -mindset-driven leadership development and strategic performance.” URI: http://hdl.handle.net/10398/8586 Files in this item: 1
RikkeKristineNielsen_2011.pdf (124.8Kb) -
Reisch, Lucia A.; Gwozdz, Wencke (Frederiksberg, 2011)[More information][Less information]
Abstract: To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This infrastructure is a direct reflection of the mainstream economic growth paradigm that the literature on consumer culture characterizes as chronic overconsumption. This study examines the effects of one of the constituent factors of consumer societies and a key contributory factor to childhood obesity: commercial food communication targeted to children and its impact on their food knowledge and food preferences. Because evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns, we combine insights from behavioral economics and traditional consumer behavior theory to formulate seven hypotheses, which we then test using a subsample from the IDEFICS study. The results reveal not only that advertising has divergent effects on children’s food knowledge and preferences but that food knowledge is unrelated to food preferences, a finding that has important implications for future research and public policy. URI: http://hdl.handle.net/10398/8333 Files in this item: 1
Reisch_Gwozdz_2011.pdf (142.5Kb) -
Lehrer, Christiane; Constantiou, Ioanna; Hess, Thomas (, 2011)[More information][Less information]
Abstract: The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use. URI: http://hdl.handle.net/10398/8522 Files in this item: 1
Constantiou_2011_1.pdf (284.1Kb) -
Towards a Group Formation MethodologyRazmerita, Liana; Brun, Armelle (Nordwijkerhout, 2011)[More information][Less information]
Abstract: Group work has been adopted as an important tool to support collaborative work in order to enhance learning processes. There is a wealth of literature related to group performance and the impact of group composition on group and individual performance. However, very few studies address the issue on how to automatically form groups. This article proposes a methodology that could be used by professors to form groups automatically taking into account different criteria as well as the students’ profile. This methodology is based on a pilot study that analyzes group composition of self-formed student groups. The pilot study findings suggest that students tend to form homogeneous group in terms of level of the knowledge. Furthermore, students report that working on common topics of interests was a decisive factor in forming the groups. URI: http://hdl.handle.net/10398/8335 Files in this item: 1
RazmeritaCSEDU2011.pdf (126.5Kb) -
Gobbi, Chiara; Hsuan, Juliana (Porto, 2010)[More information][Less information]
Abstract: The paper represents an exploratory study aimed at developing a theoretical framework that supports the elaboration of efficient collaborative purchasing (CP) strategies in the healthcare system. We identify prerequisites for developing an efficient CP approach in the healthcare system. A case study of Danish National Healthcare system is presented. The case indicates that trust and stakeholders’ commitment are key elements for successful CP initiatives. Moreover, simplifying procedures for collaborative sourcing and service management is crucial in sourcing of complex medical equipment. URI: http://hdl.handle.net/10398/8542 Files in this item: 1
Gobbi__Hsuan__2010.pdf (146.8Kb) -
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)[More information][Less information]
Abstract: This article contributes to the study of embodied brand knowledge retrieval. Embodied brand knowledge results from multi-sensory consumer brand experiences. Consumers store embodied brand knowledge on a non-conscious, modality-specific level and use metaphors for its expression. Retrieving embodied brand knowledge requires methods that (a) stimulate senses involved in brand experiences and (b) encourage metaphorical expression. This study empirically compares the value of a uni-sensory, visual method (Autodriving) versus a multi-sensory method (Multi-sensory sculpting) for embodied brand knowledge retrieval. The results support the theoretical assumption that Multisensory sculpting elicits more and more diverse embodied brand knowledge elements than Autodriving. URI: http://hdl.handle.net/10398/8684 Files in this item: 1
Wallpach_2012_3.pdf (171.3Kb) -
Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Lassen, Tine; Pram Nielsen, Louise; Odgaard, Anna Elisabeth; Hoffmann, Pia Lyngby (Frederiksberg, 2012)[More information][Less information]
Abstract: In this paper we will describe some problems related to the defini-tion of a set of data categories as well as to the import and merging of data from various resources. First, we illustrate how organizing a taxonomy of data cate-gories is facilitated by using the principles for creating a terminological ontolo-gy (or concept system). Next, we discuss how multiple terminological entries referring to the same concept can be identified with the purpose of merging them. URI: http://hdl.handle.net/10398/8491 Files in this item: 1
Nistrup_Erdman.pdf (833.3Kb) -
Schmidt, Marcus (, 2012)[More information][Less information]
Abstract: A rather new business trend concerns social responsible or ethical marketing. Instead of just selling products and brands it makes professional sense to “bundle” or associate the purchase of a product with some altruist activity. While the market share of ethical subcategories in most countries is still confined to a few percentages of the total market at best, it appears that the segment will grow during the next decade. The increased interest for sustainability is found within many western societies both within the business community, academic circles, the political system and among plain consumers. Up to now relatively few empirical studies have focused on the topic. The present study is based on a large scale panel study and uses the German coffee market for profiling the consumer of faire trade coffee and analyzes how this consumer differs from the mainstream consumer. Also, we explore why some consumers intend to buy fair trade coffee but do not purchase the product (and vice versa). Several interesting findings are revealed. Implications for promotion of fair trade coffee are discussed and suggestions for further research are addressed. URI: http://hdl.handle.net/10398/8651 Files in this item: 1
Schmidt_2012_Consumer_Intentions.pdf (612.2Kb) -
Juul Andersen, Torben (Frederiksberg, 2011)[More information][Less information]
Abstract: How was CSR effectuated by Scandinavian management; does CSR make a difference/corporate relationship management drove CSR, as corporations grow and internationalize the need for CSR increases, there has been a shift towards in CSR requirements over the past decade/CSR can extend the scope of corporate risk management, corporate relationship management is good risk management, CSR can pay off in the long run. URI: http://hdl.handle.net/10398/8551 Files in this item: 1
Torben_Juul_Andersen_SMG.pdf (174.4Kb) -
Stenvinkel Nilsson, Ole; Møller Nielsen, Michael (Frederiksberg, 2012)[More information][Less information]
Abstract: The study analyzes statistically how course performance is influenced by study activity and individual background factors. Some students attend external exam training courses, and it is analyzed how participation in such courses influences grading. The analysis shows some unexpected results, which may serve as student recommendations in terms of choosing personal learning strategy, depending on one’s individual background. Not surprisingly, strong entrance qualifications and class participation and preparation have a strong positive effect on grading performance. More surprisingly, student satisfaction with course and teacher has no significant influence on grades, and participation in exam training courses seems to have a directly negative impact on exam performance. URI: http://hdl.handle.net/10398/8518 Files in this item: 1
Stenvinkel_Nilsson_2012_2.pdf (226.6Kb) -
Nabeth, Thierry; Razmerita, Liana; Kirchner, Kathrin (Frederiksberg, 2013)[More information][Less information]
Abstract: Social media has transformed the web into a hyper-connected social space that is inundated by a flood of social signals that reflects the activities of the members, and contributes to the dynamic of the interaction. In this context, the participants decode, process and emit information for making sense of this social world, and for acting upon it. The objective of this paper is to explore the implication of this setting for an application in the context of supporting creativity online. More specifically, we examine the effect of the massive circulation of this social information and its management on systems supporting the collective creative process online. URI: http://hdl.handle.net/10398/8690 Files in this item: 1
Razmarita.pdf (29.84Kb) -
Micro‐blogging as a tool for Public RelationsEtter, Michael; Plotkowiak, Thomas (Boston, 2011)[More information][Less information]
Abstract: This study explores how companies use the social media tool Twitter for CSR communication in order to establish good public relations. By analyzing CSR communication conducted by 30 most central corporate Twitter accounts, identified through social network analysis within a CSR‐Twitter‐network consisting of 19’855 Twitter members, we contribute to the understanding of Twitter’s role for CSR communication and public relations. Manually conducted content analysis of totally 41‘864 corporate Twitter messages gives insights into different strategies concerning intensity and interactivity of CSR communication. Based on theoretical foundations and empirical findings four CSR communication strategies for Twitter are developed. URI: http://hdl.handle.net/10398/8529 Files in this item: 1
Michael_Etter_3_paper.pdf (323.0Kb) -
Hansen, Rina; Bjørn-Andersen, Niels (, 2011)[More information][Less information]
Abstract: The paper proposes a framework for assessment and design of B2C websites focussing on Web 2.0 and social media as vehicles for involvement of current and potential customers. Three overall strategic dimensions are proposed for characterization of websites, whether the 1) purpose is branding or e-commerce, 2) communication is one-way or two-way, 3) focus is transaction or innovation. When these three strategic binary dimensions are combined, we get 2 x 2 x 2 or a total of 8 different triplet combinations. The framework is used for an assessment of 15 fashion websites in the years 2006, 2008 and 2010. URI: http://hdl.handle.net/10398/8429 Files in this item: 1
RinaHansen_NBAndersen.pdf (780.2Kb)