Browsing Conference papers by Title
Now showing items 1-20 of 146
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Andersson, Bo; Henningsson, Stefan (Springer, 2011/2012)[More information][Less information]
Abstract: The recent years of rapid development of mobile technologies creates opportunities for new user-groups in the mobile workforce to take advantage of information systems (IS). However, to apprehend and harness these opportunities for mobile IS it is crucial to fully understand the user group and the mobile technology. In this paper we deductively, from previous research on aspects on mobility, synthesize a tentative analytical framework capturing factors accentuated in mobile IS design. We evaluate the framework based on criteria of completeness, distinctiveness, and simplicity. Eventually, these two steps develop the framework towards a theoretical contribution as theory for describing handheld computing from a designer’s perspective. Thirteen semi-structured interviews were made and the tentative framework was elaborated and confirmed. URI: http://hdl.handle.net/10398/8633 Files in this item: 1
Andersson_Henningsson_2011.pdf (358.7Kb) -
Bjørn-Andersen, Niels; Hansen, Rina (Auckland, 2011)[More information][Less information]
Abstract: This is a longitudinal study of the extent to which luxury fashion brands have struggled with the dilemma of on the one hand interacting with fans and customers online, while on the other hand retain the exclusivity, surprise, and innovation hype of the brand. We have developed a framework for assessing websites and social media sites of luxury fashion brands. We applied the framework in three empirical studies in 2006, 2008 and 2010. Our findings show that the observed luxury brands have increased their adoption of social and interactive digital Internet-based technologies since 2006. We also document some of the most interesting uses of Web 2.0 technologies fashion brands for creating an immersing and innovative environment online. While some brands like Burberry has gone „the full Monty‟, others like Prada has not had a functioning web-site since 2007, probably disappointed about their first attempts at „getting their feet wet‟ early on. The findings have theoretical relevance in the shape of the 8C framework, but it should also have relevance for practitioners, as it might function as a checklist for creators and management of fashion brand websites. URI: http://hdl.handle.net/10398/8526 Files in this item: 1
Rina_Hansen_2011_5.pdf (499.5Kb) -
Leonard, Jenny; Zinner Henriksen, Helle (Frederiksberg, 2011)[More information][Less information]
Abstract: Enterprise Systems have become the default support systems for business processes in commercial organisations. Their promise of increased efficiency and effectiveness fits well with profit-based strategic objectives, and can be linked directly to customer choice. The last fifteen years have seen extensive implementation of Enterprise Systems in the University sector. While efficiency and effectiveness may be important in this sector, they are not linked directly to customer choice – the concept of a customer is complex, and choices may include many influences which are unaffected by administrative processes. Using one Australian and one Danish University as examples, an analysis of the benefits from using Enterprise Systems in Universities and in supermarkets is undertaken. There are some differences in the nature of those benefits. More importantly, differences in links between those benefits and the effect on customer choice are pronounced, with significant impacts for research and practical implications of Enterprise Systems. URI: http://hdl.handle.net/10398/8484 Files in this item: 1
leonard_zhenriksen_2011.pdf (236.5Kb) -
How to balance multiple tasks and conflicting stakeholder interestsBislev, Sven; Ravn, Jakob; Nilsson, Ole Stenvinkel (Frederiksberg, 2011)[More information][Less information]
Abstract: Program management includes a multitude of decisions on numerous parameters: course content, modes of delivery, management of professional and academic standards, admission, grading, finance, and marketing. At the same time, program management is seen as an organisational response to demands from multiple stakeholders with conflicting interests. How does the process assure salient stakeholders influence on program management decisions? Five groups of stakeholders are considered: Faculty/academics, students, industry/employers, the Institution (senior management), and society at large. Different HEIs have chosen different solutions to program management. In this paper we (1) sketch a conceptual framework for an analysis of HE program management and (2) describe the framework for study program management at Copenhagen Business School (CBS) in Denmark, reflecting on the benefits and shortcomings of this particular organisational model. The discussion serves as a point of departure for developing a holistic model that both addresses multiple tasks and legitimate stakeholder interests. URI: http://hdl.handle.net/10398/8470 Files in this item: 1
bislev_ravn_stenvinkel_2011.pdf (507.1Kb) -
Self-formed Groups versus Automatically-formed GroupsRazmerita, Liana; Brun, Armelle (Frederiksberg, 2011)[More information][Less information]
Abstract: Group work has been adopted as an important tool to support collaborative work in order to enhance learning processes. There is a wealth of literature related to group performance and the impact of group composition on group and individual performance. However, very few studies address the issue on how to automatically form groups. This article proposes a methodology that could be used by professors to form groups automatically taking into account different criteria as well as the students’ profile. This methodology is based on a pilot study that analyzes group composition of self-formed student groups. URI: http://hdl.handle.net/10398/8553 Files in this item: 1
Razmerita_2011.pdf (323.9Kb) -
Diversity work in a Swedish MunicipalityRisberg, Annette (Frederiksberg, 2012)[More information][Less information]
Abstract: This paper builds on a case study of diversity work in a Swedish municipality, Malmö. It focus on one aspect of the diversity work done in the municipality, that of a gender and diversity committee and its members – so called diversity ambassadors. I will describe the work of the diversity ambassadors and discuss what impact they could possibly have on the organization. URI: http://hdl.handle.net/10398/8558 Files in this item: 1
Annette Risberg paper SCOS 2012.pdf (148.0Kb) -
Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Halskov, Jakob; Lassen, Tine (Frederiksberg, 2010)[More information][Less information]
Abstract: In our paper we present a project, the aim of which is to develop innovative and advanced methods for dynamic and automatic extraction of knowledge about concepts from texts and for automatic construction of ontologies. The project builds on and further develops the results of the CAOS project - Computer-Aided Ontology Structuring - which was carried out at Copenhagen Business School in the period 1998-2007. Terminological ontologies differ from other types of ontologies by comprising feature specifications and subdivision criteria. We have formalised subdivision criteria that have been used for many years in terminology work, by introducing dimensions and dimension specifications. In the CAOS prototype, facilities for semiautomatic checking of inconsistencies were developed. URI: http://hdl.handle.net/10398/8283 Files in this item: 1
TKE-2010-HET_BNM_JH_TL.pdf (370.7Kb) -
Organizational challenges for CSR communication in social mediaEtter, Michael; Morsing, Mette; Castello, Itziar (Amsterdam, 2011)[More information][Less information]
Abstract: Purpose: Social media hold promises for companies to engage with a variety of stakeholders about CSR issues and thereby enhance stakeholder relationships. However, by implementing a social media strategy companies face different constraints. With this paper barriers diminishing stakeholder dialogue in the Web 2.0 are identified. Design and methodology: With a single case in‐depth‐study we analyze the implementation of a communication strategy of a recently launched CSR‐twitter‐account of a European based pharmaceutical company leading in CSR. Data is derived from interviews with four managers with central roles in strategy formulation and implementation. Findings: Five factors diminishing stakeholder dialogue are identified: Lack of resources, unfamiliarity with social media, managerial scepticism, internal guidelines and culture, and external regulations. These barriers prevent basic principles of relationship building online, such as regular updates or conversational human voice. Research limitations: With a single case study the representative value of the results is limited. However, the results give valuable insights into the challenges and concerns management faces when implementing a CSR communication strategy in social media. Practical implications: The results show that organisational constraints have to be addressed in order to implement a successful social media strategy. We therefore argue that corporate communications has to increasingly emphasis organisational aspects. Originality: To date, only little research has been done about CSR communication in social media. Furthermore, the research paper presents highly relevant and new findings by drawing the attention to organizational rooted challenges of corporate communication and strategy implementation. URI: http://hdl.handle.net/10398/8530 Files in this item: 1
Michael_Etter_2_paper.pdf (174.2Kb) -
Hansen, Rina; Tambo, Torben (Turku, 2011)[More information][Less information]
Abstract: E-commerce has matured and become mainstream. The fashion industry is now competing strongly in the digital markets. Beside traditional web-shops, new sales and branding channels are emerging e.g. M-commerce (mobile); social commerce; marketplaces; gaming etc. E-commerce and multi-channel retailing (MCR) now have a less technology-centric perspective while focusing more on sales and branding, although technology is the carrier and imposes limits. Corporate information systems are extended to the consumer‟s computers, smartphones and digital entertainment platforms. The information systems (IS) research tradition is somewhat challenged but can provide an elaborate framework for the understanding of the business and technology changes as well as provide an ideal support for research and businesses in choosing among the different MCR options. This paper proposes a model to understand and position fashion companies‟ existing and future sales and branding channels from an IS perspective. Future research suggestions include long-term challenges and benefits of distinct electronic channels. URI: http://hdl.handle.net/10398/8527 Files in this item: 1
Rina_Hansen_2011_3.pdf (501.0Kb) -
Influence of cultural prior-knowledge in cross-cultural communicationKano Glückstad, Fumiko (, 2012)[More information][Less information]
Abstract: The role of ontology in a multilingual context is one of the emerging challenges in our modern information society. This work first explains different types of ontology applications in a multilingual context based on a number of dimensions defined in [Cimiano 2010]. These dimensions are useful for clarifying the role of ontologies depending on different types of cross-cultural communication scenarios. What is emphasized here is a new dimension in the ontology applications, namely the inherent asymmetric relation of communication between a communicator and an information receiver, which has been inspired by the pragmatic approach of the so-called Relevance Theory of Communication (RTC) [Sperber 1986]. Based on this ground theory, a new framework for simulating the cognitive processes involved in a cross-cultural communication is proposed. URI: http://hdl.handle.net/10398/8646 Files in this item: 1
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Mindset-driven strategic change and executional agility in Solar A/SNielsen, Rikke Kristine (Frederiksberg, 2011)[More information][Less information]
Abstract: This paper explores the practical and theoretical avenues for working with mindset as a strategic lever and method of securing business strategy executional agility. Taking the mindset development aspirations of Solar A/S as point of departure, the building up of a collective mindset conducive to strategy execution is explored as a method of securing implementation of business strategy. Reflecting the strategic priorities and internationalization process of the case study organization, the concept of global mindset is activated as an avenue of exploration (Chatterjee, 2005; Levy et al., 2007; Dekker et al; 2005; Bowen & Inkpen, 2009; Gupta & Govindarajan, 2002). A global mindset is the cognitive ability (of managers) to be open towards and navigating, integrating and mediating between multiple cultural and strategic realities on both global and local levels mirroring the Solar notion of group mindset supporting business strategy. It is argued that a knowledge gap exist with regards to creation and change of mindset in connection with strategy execution. Concepts of organizational learning are put forward as a possible point of entrance to mindset change. The paper is informed by the exploratory data from the initial phase of an ongoing industrial Ph.D.- project in Solar A/S with the working title “A mindset for strategy execution -mindset-driven leadership development and strategic performance.” URI: http://hdl.handle.net/10398/8586 Files in this item: 1
RikkeKristineNielsen_2011.pdf (124.8Kb) -
Reisch, Lucia A.; Gwozdz, Wencke (Frederiksberg, 2011)[More information][Less information]
Abstract: To understand the rising prevalence of obesity in affluent societies, it is necessary to take into account the growing obesity infrastructure, which over past decades has developed into an obesogenic environment. This infrastructure is a direct reflection of the mainstream economic growth paradigm that the literature on consumer culture characterizes as chronic overconsumption. This study examines the effects of one of the constituent factors of consumer societies and a key contributory factor to childhood obesity: commercial food communication targeted to children and its impact on their food knowledge and food preferences. Because evaluations of traditional information- and education-based interventions suggest that they may not sustainably change food patterns, we combine insights from behavioral economics and traditional consumer behavior theory to formulate seven hypotheses, which we then test using a subsample from the IDEFICS study. The results reveal not only that advertising has divergent effects on children’s food knowledge and preferences but that food knowledge is unrelated to food preferences, a finding that has important implications for future research and public policy. URI: http://hdl.handle.net/10398/8333 Files in this item: 1
Reisch_Gwozdz_2011.pdf (142.5Kb) -
Lehrer, Christiane; Constantiou, Ioanna; Hess, Thomas (, 2011)[More information][Less information]
Abstract: The recent profusion of smartphones in the mobile industry offers new opportunities for mobile services vendors. One of the most influenced service categories is location-based services (LBS). Based on insights from behavioural decision-making, a theoretical framework is developed to analyse individuals‟ decisions to use LBS. We focus on the cognitive processes involved in individual decisionmaking. Our research is based on two studies. First, we investigated the use of LBS through semistructured interviews of smartphone users. Second, we explored daily LBS use through a study based on diaries. The findings highlight the distinct value dimension in specific contexts of use and the positive experiences of the service as the main drivers of LBS use. Thus, the user decision to use LBS can be described by either a comparative mode based on the value of LBS in relation to other available options, or by an intuitive mode where past experiences trigger the use of heuristics. These modes in turn underscore the positive influences on the continuance of LBS use. URI: http://hdl.handle.net/10398/8522 Files in this item: 1
Constantiou_2011_1.pdf (284.1Kb) -
Towards a Group Formation MethodologyRazmerita, Liana; Brun, Armelle (Nordwijkerhout, 2011)[More information][Less information]
Abstract: Group work has been adopted as an important tool to support collaborative work in order to enhance learning processes. There is a wealth of literature related to group performance and the impact of group composition on group and individual performance. However, very few studies address the issue on how to automatically form groups. This article proposes a methodology that could be used by professors to form groups automatically taking into account different criteria as well as the students’ profile. This methodology is based on a pilot study that analyzes group composition of self-formed student groups. The pilot study findings suggest that students tend to form homogeneous group in terms of level of the knowledge. Furthermore, students report that working on common topics of interests was a decisive factor in forming the groups. URI: http://hdl.handle.net/10398/8335 Files in this item: 1
RazmeritaCSEDU2011.pdf (126.5Kb) -
Gobbi, Chiara; Hsuan, Juliana (Porto, 2010)[More information][Less information]
Abstract: The paper represents an exploratory study aimed at developing a theoretical framework that supports the elaboration of efficient collaborative purchasing (CP) strategies in the healthcare system. We identify prerequisites for developing an efficient CP approach in the healthcare system. A case study of Danish National Healthcare system is presented. The case indicates that trust and stakeholders’ commitment are key elements for successful CP initiatives. Moreover, simplifying procedures for collaborative sourcing and service management is crucial in sourcing of complex medical equipment. URI: http://hdl.handle.net/10398/8542 Files in this item: 1
Gobbi__Hsuan__2010.pdf (146.8Kb) -
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)[More information][Less information]
Abstract: This article contributes to the study of embodied brand knowledge retrieval. Embodied brand knowledge results from multi-sensory consumer brand experiences. Consumers store embodied brand knowledge on a non-conscious, modality-specific level and use metaphors for its expression. Retrieving embodied brand knowledge requires methods that (a) stimulate senses involved in brand experiences and (b) encourage metaphorical expression. This study empirically compares the value of a uni-sensory, visual method (Autodriving) versus a multi-sensory method (Multi-sensory sculpting) for embodied brand knowledge retrieval. The results support the theoretical assumption that Multisensory sculpting elicits more and more diverse embodied brand knowledge elements than Autodriving. URI: http://hdl.handle.net/10398/8684 Files in this item: 1
Wallpach_2012_3.pdf (171.3Kb) -
Nawaz, Ather (Frederiksberg, 2012)[More information][Less information]
Abstract: This study investigates how the choice of analysis method for card sorting studies affects the suggested information structure for websites. In the card sorting technique, a variety of methods are used to analyse the resulting data. The analysis of card sorting data helps user experience (UX) designers to discover the patterns in how users make classifications and thus to develop an optimal, user-centred website structure. During analysis, the recurrence of patterns of classification between users influences the resulting website structure. However, the algorithm used in the analysis influences the recurrent patterns found and thus has consequences for the resulting website design. This paper draws an attention to the choice of card sorting analysis and techniques and shows how it impacts the results. The research focuses on how the same data for card sorting can lead to different website structures by generating different set of classifications. It further explains how the agreement level between the users can change for similar data due to the choice of analysis. URI: http://hdl.handle.net/10398/8587 Files in this item: 1
Ather_Nawaz_2012.pdf (531.6Kb) -
Nistrup Madsen, Bodil; Erdman Thomsen, Hanne; Lassen, Tine; Pram Nielsen, Louise; Odgaard, Anna Elisabeth; Hoffmann, Pia Lyngby (Frederiksberg, 2012)[More information][Less information]
Abstract: In this paper we will describe some problems related to the defini-tion of a set of data categories as well as to the import and merging of data from various resources. First, we illustrate how organizing a taxonomy of data cate-gories is facilitated by using the principles for creating a terminological ontolo-gy (or concept system). Next, we discuss how multiple terminological entries referring to the same concept can be identified with the purpose of merging them. URI: http://hdl.handle.net/10398/8491 Files in this item: 1
Nistrup_Erdman.pdf (833.3Kb) -
Schmidt, Marcus (, 2012)[More information][Less information]
Abstract: A rather new business trend concerns social responsible or ethical marketing. Instead of just selling products and brands it makes professional sense to “bundle” or associate the purchase of a product with some altruist activity. While the market share of ethical subcategories in most countries is still confined to a few percentages of the total market at best, it appears that the segment will grow during the next decade. The increased interest for sustainability is found within many western societies both within the business community, academic circles, the political system and among plain consumers. Up to now relatively few empirical studies have focused on the topic. The present study is based on a large scale panel study and uses the German coffee market for profiling the consumer of faire trade coffee and analyzes how this consumer differs from the mainstream consumer. Also, we explore why some consumers intend to buy fair trade coffee but do not purchase the product (and vice versa). Several interesting findings are revealed. Implications for promotion of fair trade coffee are discussed and suggestions for further research are addressed. URI: http://hdl.handle.net/10398/8651 Files in this item: 1
Schmidt_2012_Consumer_Intentions.pdf (612.2Kb)
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