Browsing Conference papers by Subject "Advertising"
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Abstract: This paper examines perfume advertising within the overall context of theoretical approaches to the study of smell. Pointing out that smell is marked by a paucity of language, it proceeds to examine how smell is represented in perfume advertisements. Based on an analysis of more than 250 ads worldwide, the paper asks if there are any consistent relations between language, colours and smell materials, as well as between models’ poses, seasons, and classes of perfume (floral, oriental, woody, and so on). It proceeds to survey a number of writings linking colour with smell, and suggests that olfactory marketing should, perhaps, be more consistent in its linking of these two domains in advertising and packaging. URI: http://hdl.handle.net/10398/8371 Files in this item: 1
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Moeran, Brian (Frederiksberg, 2012)[More information][Less information]
Abstract: This working paper, delivered at the ©reative Encounters workshop on the Business of Ethnography in June 2012, and in part (the sections on advertising and anthropology) at the American Anthropological Association’s annual meeting in San Francisco in November the same year, recounts the author’s personal experiences as a fieldworker to consider what it is that defines the newly emergent sub-discipline of business anthropology. The underlying argument is that all kinds of ethnographic research not overtly conducted on ‘business organizations’ may be counted as an anthropology of business, which itself is not strictly defined by the word ‘business’ per se, but includes such features as kinship and household organization, creative and craft practices, community structures, and so on. URI: http://hdl.handle.net/10398/8511 Files in this item: 1
Brian_Moeran_2012_2.pdf (201.0Kb)
Now showing items 1-2 of 2