Browsing Research documents by Title
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A study of corporate branding strategies at Novo NordiskHolm Hansen, Jacob (Frederiksberg, 2012)[More information][Less information]
Abstract: The inspiration for this project came from a practical and a theoretical interest in how strategies are anchored in organisations. In 2005 a colleague and I published a book about strategic leadership communication (Bordum and Holm Hansen 2005). It was an inquiry into how the power of strategic statements, such as vision, mission and values, are rooted in the underlying forces of communication and actions among the stakeholders of organisations. It demonstrated that the drivers of successful leadership are based on persuasive communication and action. This project takes this line of thought further through a conceptual and empirical inquiry. It is motivated by an interest in basic knowledge about corporate branding as an integrative phenomenon. Corporate branding is often understood as a strategic activity that creates attention and value for a company. The strategic and managerial approaches are generally dominant in theory and practice, where they suggest various prescriptions for success with a corporate branding project. Such approaches often build on assumptions about control where certain consecutive steps automatically lead to a powerful brand. While there are many possible approaches to corporate branding, it seems that the question of integration is a salient issue that characterises the phenomenon in different ways. For instance, corporate branding is said to integrate various academic disciplines, provide an integrated profile of a company, integrate internal and external stakeholders, etc. The particular focus here is encouraged by questions and reflections about how corporate branding as an integrative activity can be analysed and understood through a pragmatic theory of communication. URI: http://hdl.handle.net/10398/8456 Files in this item: 1
Jacob_Holm_Hansen.pdf (5.526Mb) -
Beugelsdijk, Sjoerd; Pedersen, Torben; Petersen, Bent (København, 2008)[More information][Less information]
Abstract: In this study we discuss and empirically test the assertion that over the last two decades multinational enterprises’ (MNEs’) configuration of value-adding activities has shifted from a sparse and simple (host-home) international division of labor among the foreign affiliates to a more specialized and ‘advanced’ global value chain configuration in which MNEs locate finesliced parts of the value chain at the most efficient locations. Using data on trade flows of U.S. affiliates in 56 host countries between 1983 and 2003 we find some indications of a trend in the direction of global value chain specialization. In particular among US affiliates in developing countries the proportion of host-host, intra-firm trade has increased significantly during the observed period of time. Conversely, the proportion of host-home and inter-firm trade has diminished. We interpret this as indicating both value chain disaggregation (vertical specialization) and MNEs’ systematic exploitation of factor cost differentials across countries. We also find that the absolute levels of all types of trade flows have increased. Hence, it is the relative, and not the absolute, changes in the trade flow patterns of US affiliates that gives credibility to the global value chain assertion. URI: http://hdl.handle.net/10398/7423 Files in this item: 1
smg wp 2008-24.pdf (286.7Kb) -
A Legal and Theoretical Exploration of How to Regulate Unoriginal Database Contents and Possible Suggestions for ReformHerr, Robin Elizabeth (København, 2008)[More information][Less information]
Abstract: Controversial from its inception, the European Database Directive protects unoriginal contents in contrast to the United States where there is no statutory protection. Despite this extra incentive, empirical evidence seems to indicate that database production in the European Community remains largely unchanged while that in the United States is increasing, at least in the short term. Dissatisfaction with the Directive has sparked efforts to revise database protection policy, including by the European Commission. In order to determine the best method of regulation, three factors are explored in this Ph.D. thesis: the nature of the database industry, regulatory theories emanating from economic analysis of the law and the evidence offered by the US and EC protection regimes. A major insight that emerges is that the productive potential of secondary producers, what the author terms re-users, is being undervalued in Europe. A greater emphasis on access could harness their economic potential. However, this conclusion comes with a twist based upon the American experience. A reduction in statutory protection could result in a switch to production models that emphasize access. But it could also result in models that reduce access even more than at present. In order to ensure a productive future, rigorous monitoring and regulatory adjustment is in order. URI: http://hdl.handle.net/10398/7716 Files in this item: 1
robin_herr.pdf (844.3Kb) -
Filges, Trine; Larsen, Birthe (Århus, 2000)[More information][Less information]
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Constructivism and constitutionismJust, Sine Nørholm; Nørgaard, Jens Lautrup (København, 2004)[More information][Less information]
Abstract: Constructivism is one of the most successful paradigms within the social and human sciences at the beginning of the new millennium. But it is a very disputed paradigm, and critical accounts of this domi-nating –ism are proliferating. Recently, the critics have become more visible, and the paradigm is now challenged seriously. Being critics of constructivism ourselves we welcome this tendency. How-ever, we are also critical of the critique since it tends to dichotomise the debate to an unnecessary degree, and, at times, does not admit the very fertile insights that are also part of the constructivist ap-proach. In the following we shall join the critique, but in doing so we will point towards a moderated view of the ways in which the world becomes meaningful to us. Our aim is to sketch out a theoretical perspective that benefits from both the insights of constructivism and its critics, and thereby is able to realise the full explanatory potential of both. URI: http://hdl.handle.net/10398/6848 Files in this item: 1
kom_wp_2004_7.pdf (196.0Kb) -
The Absorptive Capacities of South African Automotive Component SuppliersLorentzen, Jochen (København, 2004)[More information][Less information]
Abstract: Innovative firms in developing countries have the odds stacked against them in more than one way. They must contend with the objective difficulties of all sorts of capital shortages and deficient infrastructures. Highly-trained scientists, well-endowed labs, seed funding, and institutions that test and certify prototypes and protect the resulting intellectual property are few and far between in the South. They must also come to terms with global value chains in which for different reasons both multinational corporations and smaller, knowledge-intensive firms typically keep R&D close to home. And finally, they are up against the broad brush of academic thought on industrial development which essentially holds that because of the technology gap between developed and developing countries, innovation proper can only really happen in the North. Thus if innovative firms appear on the radar screen at all, they are likely to register but an errant blip, the exception to the rule, that do not warrant systematic analysis. This paper analyses the absorptive capacities of automotive component suppliers in South Africa. It shows that some firms design and manufacture innovative products, while others upgrade their technological capability or merely strive to attain execution competence. It suggests that the reason for the differential performance lies in the strategic use of advanced technical skills and the kind of learning about frontier technology engendered by R&D. It further discusses the ways in which foreign-owned technology is internalised more or less easily depending on whether or not it is controlled by multinational firms or by passive investors. Section 2 reviews the literature on absorptive capacities in developing countries. Section 3 discusses innovation and the technology frontier in the automotive industry, and Section 4 briefly outlines why this is relevant to firms in South Africa. Section 5 presents data and methodology. Section 6 discusses the findings. Section 7 concludes with suggestions for further research. URI: http://hdl.handle.net/10398/6622 Files in this item: 1
itsr&dstupidapril2004.pdf (358.6Kb) -
Patientfigurer i hospitalets strategiske kommunikationPors, Anja Svejgaard (Frederiksberg, 2012)[More information][Less information]
Abstract: Denne ph.d. afhandling handler om hospitalsvæsnets arbejde med strategisk kommunikation. Gennem det seneste årti er kommunikation blevet et strategisk indsatsområde på danske hospitaler. Her er kommunikation omdrejningspunkt i visioner, politikker, planer og daglige arbejdspraksisser. Hospitalerne laver kommunikationsstrategier og opbygger kommunikationsafdelinger, som skal bidrage til en bedre kommunikation med patienter – ikke bare i mødet mellem læge og patient i klinikken – men i den organisatoriske helhed. I afhandlingen beskriver jeg indledningsvist denne udvikling som en kommunikationsliggørelse af hospitalet. Den strategiske kobling mellem kommunikation og patient gør kommunikation til en organisatorisk opgave. Jeg undersøger, hvordan denne udvikling forandrer forståelser af patienten og griber ind i hospitalets organisatoriske orden. Afhandlingens hovedspørgsmål er, hvordan hospitalet iværksætter og håndterer kommunikation med patienter som organisatorisk opgave. Interessen for organisering af kommunikation og patientrelationer placerer sig i et interdisciplinært spændingsfelt mellem forskellige forskningsområder: I sundhedskommunikationsforskningen ses kommunikation som et effektivt middel til at opnå sundhedsfaglige mål. Andre tilgrænsende forskningsområder beskæftiger sig med kommunikation i konkrete møder mellem sundhedsprofessionelle og patienten. Desuden findes der en række institutionelle studier af strategisk kommunikation som hospitalers omdømmearbejde. Fokus i denne afhandling placerer sig mellem disse forskningsområder. Min analytiske interesse retter sig mod hidtil uudforskede aspekter af, hvordan patienten placeres i den strategiske kommunikation. Studiet undersøger ikke, hvordan den strategiske kommunikation modtages af patienter eller fungerer som omdømmehåndtering. Denne 281 afhandling er derimod en undersøgelse af, hvordan strategisk kommunikation med patienter sættes i værk og håndteres i hospitalsorganisationen. URI: http://hdl.handle.net/10398/8447 Files in this item: 1
Anja_Svejgaard_Pors_phd.pdf (3.122Mb) -
Cultural Cognition and U.S. Labor RelationsTackney, Charles T.; Sato, Toyoko (Frederiksberg, 2012)[More information][Less information]
Abstract: Our study explores cultural cognition in comparative U.S. – Japan employment relations through interdisciplinary analysis of Japanese Supreme Court regulation of the post-World War II lifetime employment system and the latest data available on Japan's collective bargaining-based approach to employee participation in managerial prerogative. The comparative social policy aim is to examine and account for observed employment relations variance in the U.S. and Japan, given their similar labor legislation. Japan’s Supreme Court recognizes lifetime employment as an institutionalized practice and we report all 236 references to the term “lifetime employment” in Japanese case law: 178 regional cases, 43 regional superior cases, and 15 Supreme Court cases. Quantitative analysis of Supreme Court cases contextualizes these references in post-World War II history; qualitative analysis focuses on the Court's discourse. Causally related to this recognition, management councils (a form of employee participation in managerial prerogative) are also a defining feature of Japanese employment relations at the enterprise level. Despite unionization rate declines in both nations, the persistence of Japan's participatory employee relations system contrasts sharply with recent U.S. state-based legislative assaults on long-standing collective bargaining, particularly for public sector unions. The concept of cultural cognition, recently deployed in legal studies to account for domestic U.S. risk, public policy and voting preferences, offers theoretical grounds for better understanding of the observed comparative variance in employment practices. We conclude with proposals for organized labor in the U.S. to strengthen prospects for informal network proliferation and employee participation, with the goal of enhancing national competitiveness. URI: http://hdl.handle.net/10398/8613 Files in this item: 1
Tackney_2012_2.pdf (531.3Kb) -
om min socialkonstruktivistiske sejlads ud i videnskabenWenneberg, Søren Barlebo (København, 2003)[More information][Less information]
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Motivational and Perceptual ChallengesEllegaard, Chris (Frederiksberg, 2009)[More information][Less information]
Abstract: Problems are inevitable in buyer supplier relationships. Purchasing professionals spend considerable time solving operational problems, such as those pertaining to quality and delivery performance. This paper reports on a qualitative study of problem solving processes in three buyer-supplier relationships. These processes are time consuming, costly, and involve a number of actors in both the buying and supplying companies. The theoretical framework that forms the basis for the study is the problem solving model of Lang, Dittrich, and White (1978). The findings show that coordination of problem perceptions and motivation of all involved actors are main challenges for the responsible problem solver. Furthermore, communication plays a vital role to mobilize the involved actors. URI: http://hdl.handle.net/10398/8230 Files in this item: 1
BMM08CEproblemsolving.pdf (73.46Kb) -
Exploring a New Indicator to Predict Financial PerformanceHallin, Carina Antonia; Tveterås, Sigbjørn; Andersen, Torben Juul (Frederiksberg, 2012)[More information][Less information]
Abstract: This paper explores a new judgmental forecasting indicator, the Employee Sensed Operational Capabilities (ESOC). The purpose of the ESOC is to establish a practical prediction tool that can provide early signals about changes in financial performance by gauging frontline employees’ sensing of changes in the firm’s operational capabilities. We present the first stage of the development of ESOC by applying a formative measurement approach to test the index in relation to financial performance and against an organizational commitment scale. We use distributed lag models to test whether the ESOC can predict financial performance. Monthly data were collected from frontline employees in three different companies during an 18-month period, and the initial results indicate that the ESOChas predictive power. URI: http://hdl.handle.net/10398/8507 Files in this item: 1
Hallin .pdf (479.4Kb) -
implications for transnational corporationsLal, Pranay; Jha, Veena (København, 1999)[More information][Less information]
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Un estudio sobre emigrantes norteamericanos en un pueblo mexicanoBalslev Clausen, Helene (Frederiksberg, 2008)[More information][Less information]
Abstract: Den traditionelle migrationsforskning betragter Mexico, som et typisk faktor eller transit land, samt har sit fokus på migrationsflowet fra Syd (Latinamerika) til Nord(USA). Dette case studie derimod bidrager empirisk med identifikationen af en ny type immigranter, angelsaksiske noramerikanere, som i stadigt større omfang emigrerer fra Nord(USA) til Syg(Mexico), hvilket som noget nyt også gør Mexico til et pull faktor land..... URI: http://hdl.handle.net/10398/7733 Files in this item: 1
helena_balslev_clausen.pdf (5.975Mb) -
konsekvenser af at harmonisere selskabslovgivningen i EuropaBennedsen, Morten; Dam, Thea; Herby, Jonas; Nielsen, Kasper (, 2003)[More information][Less information]
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Bisgaard Munk, Timme; Svarre, Peter (København, 2003)[More information][Less information]
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Abstract: Denne analyse af kapacitetsudnyttelsen af Bornholmstrafikkens færger er udarbejdet på Center for Tourism and Culture Management på Copenhagen Business School. Den er et led i en forskningsundersøgelse af sammenhængen mellem oplevelsesøkonomi og transport, som indgår i DANVIFO’s program vedrørende dette emne. URI: http://hdl.handle.net/10398/7924 Files in this item: 1
2009-01.pdf (561.2Kb) -
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Abstract: According to the Competition Act, a merger that impedes eective competition signi cantly, in particular by creating or strengthening a dominant postition, shall be prohibited. To decide whether this is the case the authorities need a quanti able model of the relationship between the variables that are directly aected by the merger and some measure of competition. In this paper we set up and calibrate a simple model of the interaction of the retail and the wholesale markets for high-end cosmetics in Denmark based on the Matas case. The model predicts that the acquisition of Matas - comprising roughly half of the market for high end cosmetics - may have a significant on retail prices and that the authorities had good reasons for making its approval conditioned on the removal of a number of contract-based barriers to entry. Analytically the main results are: (1) In a linear model with constant marginal costs the optimal wholesale prices are unexpected by the structure in the retail sector. (2) The ect on of buyer-power induced quantity dioscounts depends on the speci c design of the scheme: A relative discount on the list price the independent shops are charged increases the average retail price; A xed reduction relative to the pre-merger price reduces the average retail price). (3) Buyer-power induced retail price maintenance (RPM) increases the average retail price. RPM increases the competitiveness and pro ts of the merged shops if producers keep whole-sale prices unchanged. If, however, the producers adjust their wholesale prices, then RMP hurts merged and independent shops alike and benefits only the producers. URI: http://hdl.handle.net/10398/7516 Files in this item: 1
wp6-2007.pdf (422.4Kb) -
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Refleksioner over sammenhænge og kompleksitet i BA in Information ManagementMadsen, Dorte (København, 2006)[More information][Less information]
Abstract: I artiklen præsenteres den integrerede og tværfaglige kernefaglighed i BA in Information Management. Artiklen indeholder de refleksioner over sammenhænge, der ligger til grund for opbygning af uddannelsen og studiets konceptualisering, de grundantagelser, uddannelsen hviler på og de generelle og overordnede sammenhænge, der er mellem praksisfelt og uddannelsens fagområde, faglig og pædagogisk progression, forhold mellem teori og praksis, integration og tværfaglighed. Keywords: Fag, faglighed, kernefaglighed, tværfaglighed, praksisorientering, sammenhængskraft, kompleksitet, kvalifikationsprofil, studieudvikling, studieudviklingsmodel, erhvervspraksis, uddannelsesbekendtgørelsen, teoretisk refleksionskompetence, praktisk problemløsningskompetence, reflekteret praksis og produktion, progression, semestertemaer, flerdisciplinær, tværdisciplinær, nydisciplinær URI: http://hdl.handle.net/10398/6857 Files in this item: 1
kernefaglighed_baim_dorte.pdf (287.1Kb) -
A Study of Product Launches in the Swedish Pharmaceutical IndustryFraenkel, Stefan C. (Frederiksberg, 2010)[More information][Less information]
Abstract: This research identifies a set of key success factors for sales force readiness, for driving the success of a new product launch within the pharmaceutical industry. Drawing from the analysis of fifty product launches in the Swedish pharmaceutical market, the study has succeeded in discriminating between four types of key success factors: the key factors that are important and crucial for a successful launch; the key factors that are important yet not necessarily crucial for a successful launch; the market conditions that are most ideal for a successful launch, and finally the type of newness of the product that is most suitable for successful launch. The overall aim of the research project was to provide guidance in optimizing the sales force readiness during the launch of a new pharmaceutical product. The research question is driven by the great importance and high cost of the sales force, together with the need for the pharmaceutical companies to continuously launch new products in a marketplace with increased challenges for all parts of the business. The research approach divides the research into two main parts. The first part reviews earlier studies/findings in the literature, collects empirical data in the form of six case studies and conducts six expert interviews with the purpose of formulating a Research Model. In the second part, the Research Model and its variables are quantitatively tested against fifty launched pharmaceutical products in Sweden. The study employs a bottom-up analysis method with Partial Least Squares Analysis, being predictive in nature, rather than the more conventional top-down and hypothesis-testing approach that typically employs regression analysis methods. In order to provide both practitioners and researchers with guidance on the results, its interpretation is presented in terms of its managerial implications as well as proposals for further research. URI: http://hdl.handle.net/10398/8224 Files in this item: 1
Stefan_Fraenkel.pdf (2.535Mb)