Browsing Research documents by Author "Bülow-Møller, Anne Marie"
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Bülow-Møller, Anne Marie (Frederiksberg, 2007)[More information][Less information]
Abstract: This paper argues that in the difficult disciplines of crisis communication and image restoration, attribution theory has explanatory value. Corporate apologia – the explanations that an organisation offers after an attack on – differs with the type of crisis it is designed to diffuse, and if the crisis concerns legitimacy, the art is to shift the public attribution of guilt or responsibility. The case of Arla vs Hirtshals is used to demonstrate how a concerted effort in impression management succeeded in just such a shift. URI: http://hdl.handle.net/10398/8031 Files in this item: 1
Apologia workingpaper.pdf (101.7Kb) -
Bülow-Møller, Anne Marie (København, 2006)[More information][Less information]
Abstract: The article examines the role played by the corporate website while a company – Arla – attempted to restore an image tarnished by unethical behaviour. The company’s strategy focussed on dialogue: it introduced a large number of authentic employees in their natural role as cook, dairy farmer, etc., and made them available to readers as experts providing inspiration and advice, or as writers blogging about the world of company, or as responsible people answering readers’ frank questions about their practices in an open forum. It is argued that the electronic platform allowed the company to substitute their image as a faceless monopoly with a humanized, personalised version. However, it should also be questioned if, in the long run, it was the image campaign rather than the visible efforts of the company to behave with consideration that brought about the desired change. Keywords: Image restoration, corporate communication, consumer dialogue URI: http://hdl.handle.net/10398/6850 Files in this item: 1
wp 2006-011 working paper milk.pdf (130.9Kb) -
Bülow-Møller, Anne Marie (København, 2003)[More information][Less information]
Now showing items 1-3 of 3