Browsing Research documents by Author "Kristensen, Tore"
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Christensen, Bo T.; Kristensen, Tore; Reber, Rolf (, 2009)[More information][Less information]
Abstract: The literature in consumer psychology has tended to lack a clear separation between theoretical models of creativity and beauty evaluations of products. The present study examined whether creativity and beauty affected willingness to pay jointly or separately. In three experiments using paintings, wrist watches and designer lamps as stimuli, the present study shows how creativity and beauty both positively influence consumer willingness-to-pay for the product, but each explains different parts of the variance. Further, product complexity differentially affects consumer judgments of creativity and beauty. The results show that it is essential to develop separate models of creativity and beauty evaluations in consumer psychology, in that they seem to be distinct factors, explaining different parts of the variance in their consequences on willingness to pay, and are affected differentially by antecedent factors, such as complexity. URI: http://hdl.handle.net/10398/7940 Files in this item: 1
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Providing Common KnowledgeFoss, Nicolai J.; Kristensen, Tore; Wilke, Ricky (København, 2003)[More information][Less information]
Abstract: This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront "coordination problems." With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies. Key words Coordination problems, common knowledge, corporate communication URI: http://hdl.handle.net/10398/6401 Files in this item: 1
foss20kristensen20wilke1.pdf (175.7Kb)
Now showing items 1-2 of 2