Browsing Research documents by Author "Rahbek Pedersen, Esben"
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How Managers in Multinational Corporations perceive Stakeholders and Societal ResponsibilitiesRahbek Pedersen, Esben (, 2009)[More information][Less information]
Abstract: The stakeholder approach has become a popular perspective in mainstream management and corporate social responsibility (CSR) literature. However, it remains an open question how real‐life managers actually view their stakeholders and what rationales are used for making judgments about their relative importance. This article will try to answer these questions by examining who managers in multinational corporations (MNCs) consider as their stakeholders and how they value them. It is concluded that managers still tend to hold a rather narrow (managerial) view of the firm and primarily give priority to stakeholder groups which are directly involved in the core transformation system. The conclusions are derived from interviews and surveys of in total 662 managers in four MNCs. The data is collected as part of RESPONSE: a large EU‐ and corporate‐funded initiative on corporate social responsibility (CSR). URI: http://hdl.handle.net/10398/7936 Files in this item: 1
wp cbscsr 2009-5.pdf (567.6Kb) -
En analyse af gevinster og omkostninger ved miljømærkningRahbek Pedersen, Esben; Neergaard, Peter; Andersen, Mette; Bech, Line; Olsson, Marie-Louise (København, 2004)[More information][Less information]
Abstract: The overall objective of this project is to analyse how companies perceive the costs and benefits from environmental labelling. The project only covers two labels: - the Nordic ‘Swan’ and the European ‘Flower’. The majority of the companies have to high or some extent achieved their objectives regarding the labels. Moreover, most companies believe that environmental labelling improves image. One third of the companies state that the benefits from labelling exceed the costs they have encountered. However, more than half of the companies do not feel that they have gained important advantages from environmental labelling, e.g. from additional sales and earnings. With regards to the costs, environmental labelling does not necessitate high investments in new technology, recruitments, education etc. In other words, the cost barriers are in general small and most companies are able to defray the costs of environmental labelling. In conclusion, most companies have at least to some extent achieved their goals, whereas the economic impacts from environmental labelling have so far been limited. This does not necessarily imply that environmental labelling is without importance. On the contrary, environmental labels hold a number of potentials that make them attractive to companies. However, the prospects of environmental labelling depend on the values, attitudes and behaviour of all relevant stakeholders. Based on the results from the project, we have listed a number of recommendations for the companies, the customers and the administrators, which might stimulate the future development of environmentally labelled goods and services: * Companies. Even though companies in general do not experience substantial advantages from environmental labelling, the labels might have a number of indirect effects, which might increase the companies’ competitiveness in the long run. For instance, environmental labelling might improve the companies’ image and serve as a door opener for Side 5 Miljømærker og effekter new markets. Furthermore, the costs of environmental labelling are very limited. However, companies also have to realise that environmental labelling is not a panacea, which automatically generates a number of positive impacts. * Customers. It is often concluded that customers care about the environment and are willing to pay a price premium for environmentalfriendly goods and services. However, this is not always the case. The results indicate that the customers’ actual purchasing behaviour is not necessarily in accordance with ‘green’ purchasing policies. For instance, a number of companies have experienced that the public procurement practises are inconsistent with formal policies. Realising that the public sector is the driver of environmental labelling much has to be done in order to improve the public procurement: - e.g. through education, campaigns and political action. * Administrators. In general, companies are not pleased with the fee structure of the labelling schemes. They think it would be fairer to impose the fees on the companies who do not produce eco-labelled products. Moreover, when eco-labels in general do not increase profit of products and services, the fees inevitable become an impediment to the future growth of environmental labelling. In general, there is a need to align the fee structure as well as the administrative procedures to the actual costs and advantages of environmental labelling. URI: http://hdl.handle.net/10398/6288 Files in this item: 1
wp2004-04.pdf (684.3Kb) -
Rahbek Pedersen, Esben (København, 2008)[More information][Less information]
Abstract: The purpose of this article is to develop a model of how managers perceive the responsibilities of business towards society. The article is based on the survey responses of more than 1,000 managers in eight large international firms. It is concluded that the managerial perceptions of societal responsibilities differ in some respects from the mainstream models found in the corporate social responsibility (CSR) and business ethics literature. The article is an output of RESPONSE: an EUand corporate-funded research project on managerial perceptions of CSR. URI: http://hdl.handle.net/10398/7126 Files in this item: 1
wp cbscsr 2008-1.pdf (650.6Kb)
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