The Evolution of Click-n-Mortar E-tailing in Denmark


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The Evolution of Click-n-Mortar E-tailing in Denmark

Vis færre oplysninger Sørensen, Lars B. en_US Holst, Lisa L. en_US 2009-02-04T10:23:24Z 2009-02-04T10:23:24Z 2004-01-21T00:00:00Z en_US
dc.description.abstract The paper at hand presents an extension and application of Kotzab & Madlbergers (Kotzab & Madlberger, 2001) original clicks-and-mortar web-scan framework, which is here used to reexamine the click-and-mortar activities of the top 100 Danish retailers and compare with results from the identical study last year. The first part of the paper describes the development and rationale behind the model used, the second part describes the results obtained and describes the evolution by analysing data from 2001, 2002 and 2003. The empirical results show a shift toward selling in the internet channel, and a differentiation between the most sophisticated sites: they focus on either Marketing or Logistics processes! en_US
dc.format.extent 15 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2003-03 en_US
dc.subject.other detailhandel en_US
dc.subject.other danmark en_US
dc.subject.other elektronisk detailhandel en_US
dc.subject.other konsumentmarkedsføring-elektronisk markedsføring en_US
dc.title The Evolution of Click-n-Mortar E-tailing in Denmark en_US
dc.type wp en_US
dc.accessionstatus modt04jan21 mielmo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Produktion og Erhvervsøkonomi en_US
dc.contributor.departmentshort PEØ en_US
dc.contributor.departmentuk Department of Operations Management en_US
dc.contributor.departmentukshort OM en_US
dc.idnumber x656378289 en_US København en_US
dc.publisher.year 2003 en_US

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