Managing Networks

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Managing Networks

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dc.contributor.author Jørgensen, Heidi en_US
dc.contributor.author Vintergaard, Christian en_US
dc.date.accessioned 2009-02-04T10:23:35Z
dc.date.available 2009-02-04T10:23:35Z
dc.date.issued 2004-04-27T00:00:00Z en_US
dc.identifier.isbn 8791181712 en_US
dc.identifier.uri http://hdl.handle.net/10398/6368
dc.description.abstract Logically it seems that companies pursuing different business strategies would also manage their relationships with other firms accordingly. Nevertheless, due to the lack of research in the field of network strategies, this link still remains inadequately examined. Based on the well-known framework of organisational behaviour developed by Miles and Snow (1978), this paper argues that the patterns of network behaviour practiced by firms greatly depend on the business typology of the company. That is, a company’s business typology will to a certain degree dictate the network identity of the company. In this paper evidence is provided, that the relation between a company’s strategy, structure and processes in fact have a considerable influence on its pattern of network behaviour. Three case studies from the Danish biotech industry exemplify and illustrate how a company’s strategy is directly correlated with how it manages its strategic network relations, which consequently affects its network identity (Eisenhardt 1999). It is argued in this paper that the level of relational embeddedness, incentives for establishing strategic relations and the relation between the number of non-redundant and redundant relations are the most dominant elements distinguishing the types of network behaviour in relation to the business typology. The paper thus strives to argue how different business typologies develop a network identity on the basis of their network behaviour. Due to the correlation between a company’s strategy, structure and processes and its pattern of network behaviour, knowing how to manage this relation becomes essential, especially during the development of new strategies. en_US
dc.format.extent 37 s. en_US
dc.language eng en_US
dc.relation.ispartofseries MPP Working paper;2004-02 en_US
dc.subject.other kep en_US
dc.title Managing Networks en_US
dc.type wp en_US
dc.accessionstatus modt04apr27 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Ledelse, Politik og Filosofi en_US
dc.contributor.departmentshort LPF en_US
dc.contributor.departmentuk Department of Management, Politics & Philosophy en_US
dc.contributor.departmentukshort MPP en_US
dc.idnumber 8791181712 en_US
dc.publisher.city København en_US
dc.publisher.year 2004 en_US
dc.title.subtitle a refection of corporate strategy en_US


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