Corporate Communication in the Network Economy

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Corporate Communication in the Network Economy

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dc.contributor.author Foss, Nicolai J. en_US
dc.contributor.author Kristensen, Tore en_US
dc.contributor.author Wilke, Ricky en_US
dc.date.accessioned 2009-02-04T10:23:37Z
dc.date.available 2009-02-04T10:23:37Z
dc.date.issued 2003-11-14T00:00:00Z en_US
dc.identifier.isbn 8791181585 en_US
dc.identifier.uri http://hdl.handle.net/10398/6401
dc.description.abstract This paper draws on ideas in economics and game theory to develop a new theory of marketing and corporate communication in the emerging network economy. We argue that in a network economy, firms and consumers will confront "coordination problems." With the emerging network economy all this become urgent because the availability and cost of information decreases. Also, timing issues becomes crucial as millions of people get access to the same information simultaneously. That explain why events where masses of viewers simultaneously participate in the same events become so important. We introduce a simple game theoretic model to explain this, and discuss marketing applications and possible strategies. Key words Coordination problems, common knowledge, corporate communication en_US
dc.format.extent 15 s. en_US
dc.language eng en_US
dc.relation.ispartofseries MPP working paper;2003-17 en_US
dc.subject.other virksomhedens kommunikation en_US
dc.subject.other markedskommunikation en_US
dc.subject.other kognition en_US
dc.subject.other netværksøkonomi en_US
dc.title Corporate Communication in the Network Economy en_US
dc.type wp en_US
dc.accessionstatus modt03nov14 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Ledelse, Politik og Filosofi en_US
dc.contributor.departmentshort LPF en_US
dc.contributor.departmentuk Department of Management, Politics & Philosophy en_US
dc.contributor.departmentukshort MPP en_US
dc.idnumber 8791181585 en_US
dc.publisher.city København en_US
dc.publisher.year 2003 en_US
dc.title.subtitle Providing Common Knowledge en_US


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