Captured by the Image in the Mirror

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Captured by the Image in the Mirror

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dc.contributor.author Kjærgaard, Annemette en_US
dc.contributor.author Morsing, Mette en_US
dc.date.accessioned 2009-02-04T10:23:44Z
dc.date.available 2009-02-04T10:23:44Z
dc.date.issued 2005-12-01T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6451
dc.description.abstract Research on identity has raised attention to the importance for managers to align corporate and organisational identity, and to express those identity features that are central, distinct and enduring to strengthen corporate image and reputation among a variety of stakeholders. Drawing from an extensive data collection from two longitudinal studies in the same organisation, Oticon A/S, this study challenges the advantage of an enduring corporate identity by exploring how the dynamics between an organisation’s corporate identity and its organisational identity unfolded over time. Following a grounded theoretical approach, a process model is developed to show how the strong corporate identity fluctuated from being productive for the alignment of organisational identity and member identification to being counterproductive during a period of ten years. The paper discusses the implications of endurance of a strong corporate identity, and contrary to prior research we suggest that a strong corporate identity may result in member disidentification. We also suggest that a strong enduring corporate identity may impede organisational development, because top management will disappoint external and internal audiences if a corporate identity change is suggested. The paper concludes by encouraging more longitudinal research to advance knowledge about the complex dynamics of interplay between corporate and organisational identity. en_US
dc.format.extent 37 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2005-013 en_US
dc.title Captured by the Image in the Mirror en_US
dc.type wp en_US
dc.accessionstatus modt05dec01 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Informatik en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort INF en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Informatics en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort INF en_US
dc.contributor.departmentukshort ICM en_US
dc.idnumber x656504128 en_US
dc.publisher.city København en_US
dc.publisher.year 2005 en_US
dc.title.subtitle A Longitudinal Study of Corporate and Organisational Identity Dynamics en_US


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