Cross cultural usability testing

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Cross cultural usability testing

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dc.contributor.author Clemmensen, Torkil en_US
dc.contributor.author Goyal, Shivam en_US
dc.date.accessioned 2009-02-04T10:23:47Z
dc.date.available 2009-02-04T10:23:47Z
dc.date.issued 2005-04-12T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6474
dc.description.abstract In this paper, we present the results of a pilot study in Denmark of cross cultural effects on Think Aloud usability testing. We provide an overview of previous research on cross cultural usability evaluation with a special focus on the relationship between the evaluator and the test user. This relation was studied in an experiment with usability testing of a localized clipart application in which eight participants from Denmark and India formed pairs of evaluator-test user. The test users were asked to think aloud and the evaluators’ role were to facilitate the test users thinking aloud and hereby identify usability problems with the clipart application. Data on the evaluators’ and test users’ behaviour were recorded and analyzed by coding and summarizing statistics on these behavioural events. The results show that Think Aloud Usability Test of a localized application is most effectively performed, in terms of number of think aloud events and number of usability problems found, when both the evaluators and the test users are local. These results are however limited to the Danish context and need to be investigated in other cultural settings. en_US
dc.format.extent 20 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2005-006 en_US
dc.title Cross cultural usability testing en_US
dc.type wp en_US
dc.accessionstatus modt05apr11 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Informatik en_US
dc.contributor.departmentshort INF en_US
dc.contributor.departmentuk Department of Informatics en_US
dc.contributor.departmentukshort INF en_US
dc.idnumber x656467613 en_US
dc.publisher.city København en_US
dc.publisher.year 2005 en_US
dc.title.subtitle The relationship between evaluator and test user en_US


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