Emerging place image

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Title: Emerging place image
From Czechoslovakia To The Czech Republic and Slovakia
Author: Ooi, Can-Seng; Peji´c Kristensen, Tatjana; Lomanová Pedersen, Zdenka
Abstract: Tourism offers an arena through which a place identity is imagined, negotiated and contained. This paper compares the Czech Republic and Slovakia, and show how these countries construct and assert their identities through tourism. They both share a common history as Czechoslovakia, however, they are perceived differently by the outside world. These former Eastern Bloc countries are promoting themselves in several ways and they are also marginalising their socialist past and invoking their Central European identity. The Czech and Slovak search for destination identity takes into account tourists’ demands and perceptions. This paper introduces the concept of the orientalist tourist gaze, and demonstrates how orientalism may manifest in tourism. Data on how these two countries are imagined were collected in Denmark. Keywords: destination identity, host society-guest interaction, impact of tourism, orientalism
URI: http://hdl.handle.net/10398/6576
Date: 2004-03-26

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