Subsidiary Brands as a Resource and the Redistribution of Decision Making Authority following Acquisitions

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Subsidiary Brands as a Resource and the Redistribution of Decision Making Authority following Acquisitions

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dc.contributor.author Dieng, Sebastian en_US
dc.contributor.author Dörrenbächer, Christoph en_US
dc.contributor.author Gammelgaard, Jens en_US
dc.date.accessioned 2009-02-04T10:24:04Z
dc.date.available 2009-02-04T10:24:04Z
dc.date.issued 2008-11-24T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6601
dc.description.abstract This paper analyses the moves global brewery companies undertake towards the distribution of decision making authority in their multinational organization and the likelihood of newly acquired subsidiaries to influence these moves. In this consumer goods industry, brands are suggested to be the primary subsidiary specific resource to influence these distribution processes. Empirically this paper explores three European acquisitions of the Dutch brewery corporation Heineken in Switzerland, Slovakia, and France. We explore whether differing brand value (regional/international, standard/premium) has had an impact on the subsidiaries‟ ability to maintain a certain degree of decision making authority after the take-over. The results of our case studies show, however, that the ownership of valuable brands may not be considered as a critical resource for subsidiaries here. en_US
dc.format.extent 29 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2008-02 en_US
dc.title Subsidiary Brands as a Resource and the Redistribution of Decision Making Authority following Acquisitions en_US
dc.type wp en_US
dc.accessionstatus modt08nov24 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort IEM en_US
dc.idnumber x656557248 en_US
dc.publisher.city København en_US
dc.publisher.year 2008 en_US


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