Developing cross-cultural scales for the measurement of country image

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Developing cross-cultural scales for the measurement of country image

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Titel: Developing cross-cultural scales for the measurement of country image
Forfatter: Nebenzahl, Israel D.; Jaffe, Eugene D.; Usunier, Jean-Claude
URI: http://hdl.handle.net/10398/6612
Dato: 2000-03-06

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