Consumer decision making


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Consumer decision making

Vis færre oplysninger Hansen, Torben en_US 2009-02-04T10:24:12Z 2009-02-04T10:24:12Z 2003-12-04T00:00:00Z en_US
dc.description.abstract In the consumer behaviour literature several perspectives on consumer decision making have been considered, including the ‘value perspective’, the ‘information processing perspective’, the ‘emotional perspective’, and ‘cue utilization theory’. In this paper, a framework which integrates several perspectives on consumer decision making and which hypothesizes possible links between several basic constructs is developed. The framework is tested by the use of two experimental designs. The results of this study support the complexity of consumer decision making: (A) Consumers do not use their cognitive and affective skills independently, rather they affect each other; (B) the cognitive, evaluative constructs of quality and attitude had significant direct effects on buying intention in both experiments, whereas the affective construct of emotion had no significant effects on buying intention in both experiments; (C) price affected in both experiments perceived quality, which in turn affected attitude, which in turn affected buying intention. At the same time, price had no direct effect on buying intention. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2003-3 en_US
dc.subject.other forbrugeradfærd en_US
dc.subject.other forbrugervalg en_US
dc.title Consumer decision making en_US
dc.type wp en_US
dc.accessionstatus modt03dec04 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x656315856 en_US København en_US
dc.publisher.year 2003 en_US
dc.title.subtitle a research note en_US

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