Consumer decision making

Show simple item record

dc.contributor.author	Hansen, Torben	en_US
dc.date.accessioned	2009-02-04T10:24:12Z
dc.date.available	2009-02-04T10:24:12Z
dc.date.issued	2003-12-04T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6639
dc.description.abstract	In the consumer behaviour literature several perspectives on consumer decision making have been considered, including the ‘value perspective’, the ‘information processing perspective’, the ‘emotional perspective’, and ‘cue utilization theory’. In this paper, a framework which integrates several perspectives on consumer decision making and which hypothesizes possible links between several basic constructs is developed. The framework is tested by the use of two experimental designs. The results of this study support the complexity of consumer decision making: (A) Consumers do not use their cognitive and affective skills independently, rather they affect each other; (B) the cognitive, evaluative constructs of quality and attitude had significant direct effects on buying intention in both experiments, whereas the affective construct of emotion had no significant effects on buying intention in both experiments; (C) price affected in both experiments perceived quality, which in turn affected attitude, which in turn affected buying intention. At the same time, price had no direct effect on buying intention.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Working paper;2003-3	en_US
dc.subject.other	forbrugeradfærd	en_US
dc.subject.other	forbrugervalg	en_US
dc.title	Consumer decision making	en_US
dc.type	wp	en_US
dc.accessionstatus	modt03dec04 inrumo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARKETING
dc.idnumber	x656315856	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2003	en_US
dc.title.subtitle	a research note	en_US