Understanding The Role of Emotion in Advertising

dc.contributor.author	Percy, Larry	en_US
dc.date.accessioned	2009-02-04T10:24:13Z
dc.date.available	2009-02-04T10:24:13Z
dc.date.issued	2003-10-29T00:00:00Z	en_US
dc.identifier.uri	http://hdl.handle.net/10398/6643
dc.format.extent	16 s.	en_US
dc.language	eng	en_US
dc.relation.ispartofseries	Research Paper;2003-5	en_US
dc.subject.other	reklame	en_US
dc.subject.other	reklameeffekt	en_US
dc.subject.other	emotioner	en_US
dc.title	Understanding The Role of Emotion in Advertising	en_US
dc.type	wp	en_US
dc.accessionstatus	modt03okt29 inrumo	en_US
dc.contributor.corporation	Copenhagen Business School. CBS	en_US
dc.contributor.department	Institut for Afsætningsøkonomi	en_US
dc.contributor.departmentshort	AØ	en_US
dc.contributor.departmentuk	Department of Marketing	en_US
dc.contributor.departmentukshort	MARKETING
dc.idnumber	x656312040	en_US
dc.publisher.city	København	en_US
dc.publisher.year	2003	en_US