Understanding The Role of Emotion in Advertising

OPEN ARCHIVE

Union Jack
Dannebrog

Understanding The Role of Emotion in Advertising

Show simple item record

dc.contributor.author Percy, Larry en_US
dc.date.accessioned 2009-02-04T10:24:13Z
dc.date.available 2009-02-04T10:24:13Z
dc.date.issued 2003-10-29T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6643
dc.format.extent 16 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Research Paper;2003-5 en_US
dc.subject.other reklame en_US
dc.subject.other reklameeffekt en_US
dc.subject.other emotioner en_US
dc.title Understanding The Role of Emotion in Advertising en_US
dc.type wp en_US
dc.accessionstatus modt03okt29 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x656312040 en_US
dc.publisher.city København en_US
dc.publisher.year 2003 en_US


Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
lp rp.pdf 139.7Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record