En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence

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En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence

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dc.contributor.author Olsen, Jørgen Kai en_US
dc.date.accessioned 2009-02-04T10:24:13Z
dc.date.available 2009-02-04T10:24:13Z
dc.date.issued 2004-08-09T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/6645
dc.format.extent 39 s. en_US
dc.language dan en_US
dc.relation.ispartofseries Research paper;2004-006 en_US
dc.subject.other kep en_US
dc.title En beslutningsstøttemodel for niveauet for en virksomheds langsigtede reklameindsats under konkurrence en_US
dc.type wp en_US
dc.accessionstatus modt04aug09 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x65644401x en_US
dc.publisher.city København en_US
dc.publisher.year 2004 en_US


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