Reputation in Higher Education


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Reputation in Higher Education

Vis færre oplysninger Martensen, Anne en_US Grønholdt, Lars en_US 2009-02-04T10:24:14Z 2009-02-04T10:24:14Z 2005-03-09T00:00:00Z en_US
dc.description.abstract The purpose of this paper is to develop a reputation model for higher education programmes, provide empirical evidence for the model and illustrate its application by using Copenhagen Business School (CBS) as the recurrent case. The developed model is a cause-and-effect model linking image to reputation via rational and emotional evaluations as well as relevant corporate identity determinants. As reputation, image and identity are very complex concepts, it is important to determine which of the many elements should be included in the model. This paper discusses why a given aspect is important for higher education reputation and which relations exist between the included determinants from a theoretical perspective. It is demonstrated how the model and measurement system may be a useful management tool for the improvement of the reputation of a higher education. In this way, the model can help leaders of higher education institutions to set strategic directions and support their decisions in an effort to create even better study programmes with a better reputation. Finally, managerial implications and directions for future research are discussed. Keywords: Reputation, image, corporate identity, higher education, structural equation modelling. en_US
dc.format.extent 60 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Research Paper;2005-001 en_US
dc.title Reputation in Higher Education en_US
dc.type wp en_US
dc.accessionstatus modt05mar09 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARK en_US
dc.idnumber x656467478 en_US København en_US
dc.publisher.year 2005 en_US
dc.title.subtitle Development, Validation and Application of a Model en_US

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